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Joachim Graf ,[object Object]
HighText-Verlag ,[object Object],[object Object],[object Object]
The party is over is over
The party ... ,[object Object],[object Object]
... is over ,[object Object],[object Object]
It‘s just economy (1) t  Available pieces of a good average value
Content is not really rare in the web
It‘s just economy (2) t  Simplicity of production average value
There is more&more know-how in your PC
The future of content?
How can   the party continue? can
4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
Joachim Graf ,[object Object]

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Joachim Graf - The Future of Content - Media In Transition 2007