1. Advertising Individual Portfolio B321

2. A brief history of Advertising Advertising has been around for well over 100 years Advertising used to be based mostly on either Direct advertising that was more factual ‘Reason why’ advertising Advertising goes hand-in-hand with consumerism

3. 1880 1886 1904

4. Some things don’t change… 1886

5. 1905 1907 1920

6. 1918 1919

7. Older Adverts In what ways do they differ? In what ways are they the same?

8. Changes in the Industry Advertising begins to flourish as an industry in the 1950s The idea of the USP was originated in the 50s Maslow was working on his ‘Hierarchy of Needs’ and published 1954 This model is still widely used and accepted although ‘theory’ has evolved since then

10. 1960s Advertising becomes more prevalent Images become increasingly important ETHICAL questions become important – questions about telling the truth and deceiving the ‘audience’ are considered The first legal case against an advert happens in 1968 in New York (Campbell’s Soup)

11. 1961 - 1962

12. 1960 - 1961

13. 1961 - 1964

14. 1964 - 1969

15. The 1970s Colour televisions begin to infiltrate most homes Advertising moves towards the moving image more and more and colour TV advertising springs into life Stereotypes and Sexism are a key feature of advertising in the 60s, 70s & 80s

16. 1971

19. 1972 1976 1971 1971

20. "You'll never look at music the same way again" The 80s

21. Edward de Bono (1985) He noted: "Emotions are an essential part of our thinking ability and not just something extra that mucks up our thinking The importance of the audience becomes more prevalent – a search for ‘cool’ and a selling of ‘lifestyle’ and not just products begins

22. Consumer Research Model Customer value Brand loyalty Long term brand investment New ideas in the 80s

23. 1982

24. 1989

25. 1987

26. 1988

27. In the 90s The advertising industry is fully mature Theoretical models abound For us there are some key theories we need to know about YOUNG & RUBICAM LIFESTYLE GROUPINGS

35. Young & Rubicam We’ll look at some of the values but which group do you think you belong in? What about your parents/carers? Do you know anyone from the other groups?

36. Into the Noughties… Revolution!! Internet advertising Viral Marketing Social Networking Technology Loss of Interest