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Evolving Analytics: Generating Value with Data, Analytics, and Research  Judah Phillips
Working Together, Putting DATA + PEOPLE Together to  Create Economic Value
PLANNING TO SPEND
ACQUISITION
BEHAVIOR
Digital Analytics Can Do Many Things
Digital Analytics Serves Many Functions
MULTICHANNEL
SOCIAL
MOBILE
OPTIMIZATION
PROFIT
THE GOAL
WHY IS THIS IMPORTANT?

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0900 omma metrics judah phillips

Notas del editor

  1. slide 1 - story of Nehemiah.  It’s relevant and inspiring for building community.  Have them animate a deck that shows pieces of a wall being built and then all the pieces coming together to form one solid wall.  This is inspirational in the sense it will show the WT community coming together.
  2. Darkness emerging into light: awareness, favorability, acquisition, conversion, retention, loyalty.KPIs and metrics that help this.Add a slide that  shows darkness emerging into light. Sunrise animation or something like that, then have a cool visual with all the pieces of the customer lifecycles show up: awareness, favorability, acquisition, conversion, retention, loyalty – then layer in KPI’s and metrics that help this.  If you want also layer in the WT products that support these pieces of the funnel.
  3. AcquisitionGive me a cool image that has the semiotics of acquisition (someone picking something up or handing something off).  Give me space to add my bullets.
  4. BehaviorGive me a cool image that has the semiotics of behavior (someone doing something behavioral, pavlov’s dog, or something else).  Give me space to add my bullets.
  5. I am a Measurement and Analytics Freak! (Data tattooed on chest?)A measurement and analytics freak, yes.
  6. CultureGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  7. OptimizationGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  8. ProfitGive me a cool image that has the semiotics of proft (nothing Wall Street or Madoff offensive, but something like a person paying for something happily at a cash register or exchanging money = I don’t want Gordon Gecko semiotics, but rather making money to help people type of thing).  Give me space to add my bullets.