1. 7/20/2011 1 Happy TogetherYield Results by Marrying Data with Video

2. once upon a time… 7/20/2011 2 ©2011 eXelate Inc. Confidential and Proprietary

3. 7/20/2011 3 ©2011 eXelate Inc. Confidential and Proprietary Mission: Assemble a media plan Target audience: People with turtles in the United States Ad Formats: Video only Budget:………………… Dates: ………………… 15 times a day! Agency Media Buyer or creative optimization tool media buying platform data optimization tool video ad network audience intelligence ad server network attribution verification system data supplier data exchange ad exchange DSP

4. needless to say… 7/20/2011 4 ©2011 eXelate Inc. Confidential and Proprietary I’m going CRAZY!! Agency Media Buyer or ANGRY Agency Media Buyer or

5. they needed a simplified process… so we integrated and came together. 7/20/2011 5 ©2011 eXelate Inc. Confidential and Proprietary my HERO! Agency Media Buyer or

6. Simplifying the process from this… 7/20/2011 6 ©2011 eXelate Inc. Confidential and Proprietary creative optimization tool media buying platform data optimization tool video ad network audience intelligence ad server network attribution verification system data supplier data exchange ad exchange DSP

7. …to this. 7/20/2011 7 ©2011 eXelate Inc. Confidential and Proprietary OOH! much easier. Agency Media Buyer or

8. 7/20/2011 8 ©2011 eXelate Inc. Confidential and Proprietary the engine that powers real-time privacy-compliant data targeting for marketers, delivering registration based demographic, behavioral and purchase intent data on over 200 million unique visitors each month. Data that spans the purchase funnel +800 audience segments Directly sourced, non-inferred data the data company…

9. the video company… 7/20/2011 9 ©2011 eXelate Inc. Confidential and Proprietary Among the largest, most trusted video properties: 23 of the top 30 TV Advertisers* are our customers Trust Over 79 million monthly unique visitors US (actual); Strongest viewer penetration of all US online video consumers at 58%** Reach Dedicated research team and suite of third-party research from comScore, Dimestore, Dynamic Logic and Nielsen Research Access to200+ million monthly mobile video impressions from a single platform with the targeting, optimization and ease of buying online video Mobile *AdAge "100 Leading National Advertisers” **comScoreVideo Metrix, May 2011

10. integration results: 7/20/2011 10 ©2011 eXelate Inc. Confidential and Proprietary Execution with eXelate led to 2x the CTR over other behaviorally targeted campaigns. Delivered 3x moreimpressions per month over the normal benchmarked BT campaign. Healthcare client was interested in using demo and health data to target segments for video campaign. Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and health data. Renewal buy secured at the end of the campaign.

11. integration results: 7/20/2011 11 ©2011 eXelate Inc. Confidential and Proprietary Geo targeted campaigns with geo specific offers that served as a test case for eXelate BT. Delivery dropped when testing another data provider on a later flight, validating eXelate’s as cause for strong delivery. Campaigns leveraging eXelate led to 2x the CTR on BT line items over RON line items. Delivered 150% moreimpressions per month beyond a normal BT campaign allowing McDonald’s to find the right customer at the right time! Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and geo data. Renewal buy secured at the end of the campaign.

13. Increased CTR and ROI

14. Additional budget from Agencies

15. Trusted quality data from eXelate

16. Fully integrated, no ramp up time Agency Media Buyer or happily ever after.

17. Thank you! Nancy Neumann VP, Platform Development nancyn@exelate.com Daryl G. McNutt SVP Research and Marketing dmcnutt@brightroll.com 7/20/2011 13 ©2011 eXelate Inc. Confidential and Proprietary