1. I don’t work for
Twitter.
@ischafer

2. Most people follow 6 or more
brands.
Number of brands US Twitter users follow
Number of brands
% of Twitter users
Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer

3. Followers want brands to talk to
them.
Reasons to follow a brand on Twitter
% of respondents
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

4. When brands talk, it has an impact.
A brand’s followers are more likely to act.
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

5. Intel @intel
The #UltrabookHunt prizes have been found! Check
back soon for winner announcements and when the next
hunt begins intel.ly/lm4idM
+
Connections are the new impressions.
Promoted by Intel
Amplification is the new frequency.

9. Promoted Tweets are engaging.
1-3% Twitter Average
7-10% with a Promoted Trend
.01-.05% Standard Display Ads

10. 40%
60%
JUST
CREATE
CONSUME
TWITTER

11. 60% 40%
PLATFORM PUBLISHER
TWITTER

12. Tips for #winning
Twitter.

13. Be interesting.
Copywriter
interesting.

16. Tweets
Twitter @twitter 1m
For driving transactions.
Bonobos @Bonobos 1m
Sale unlocked! Our awesome fitting Oxfords are only $65 for the
next 24 hours. Get em while you can! bno.bs/oxfordsale
#twixclusive
Bring value.

17. Be exclusive.

18. (to engagement)

19. Don’t build silos.

20. track URLs

21. Choose #hashtags
wisely.

22. Think mobile.

23. Do the right
research.
No excuses.

25. And it works great with
TV.

26. Q&A
@ischafer
@deepfocus