the web has been social from the beginning, we just forgot for a while originally physicists sharing info amongst themselves forums threadless grew out of a forum. jake won contest. kept doing it. grew a community around it. started his own site with a community already there.
designers tell friends who get sucked into voting
this dynamo fosters amazing participation
challenge to our community: cool zip designs get your star trek geek on!
challenge to our community: cool zip designs get your star trek geek on!
your customer’s stories become your story. your brand is expressed thru their passion
they become your friends and co-conspirators
if you have products infused with pple's passion then marketing is just about letting the joy of its creation shine through
marketing rebroadcasts awesome stuff produced by our community / happening in our community
best twitter streams are curated POVs.
i don’t get tumblr but man stuff spreads. we have our digital natives working this and in a short time have gotten tremendous momentum instagram too
when you vote, we tell you when the tee comes to life you wear it and people ask you “where did you get that?”