SlideShare una empresa de Scribd logo

Eis tue 0900 arthur hughes

•Descargar como PPS, PDF•
•
MediaPost
MediaPost
TecnologíaEmpresariales
1 de 19
Arthur Middleton Hughes The Database Marketing Institute May 3, 2011 May 3, 2011
[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
The e-mail produced 79% of its sales in the store and only 21% online The multiplier is 3.76 Multipliers vary from 0 (no sales beyond the shopping cart) to 6 or more.
 
Note: each of these 4,330,913 subscribers is worth $27.18 in 3 year profit. Even though most of them will leave, and most will buy nothing.
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],Results: in 2010 acquisition programs brought in 75,928,572 new subscribers that generated $477,970,361 in annual profits.
 
 
 
One clothing retailer with 900 stores scattered these terminals inside his stores with compelling signage. To enter your e-mail, slide your credit card through these terminals, and a keyboard appears. You enter your e-mail. He got 300,000 new e-mails per month! They were worth $8.26 each. LTV justified the costs for the system.
They boost not only acquisition, but also the open rate.
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] www.dbmarketing.com

Recomendados

Email Fatigue - Case Study
Email Fatigue - Case StudyEmail Fatigue - Case Study
Email Fatigue - Case StudyiCubes.in - Email Marketing Company
 
How the Top 20 SaaS Companies do Twitter Support
How the Top 20 SaaS Companies do Twitter SupportHow the Top 20 SaaS Companies do Twitter Support
How the Top 20 SaaS Companies do Twitter SupportBenjamin Brandall
 
¿Qué KPIs deben medirse en EMAIL MKT?
¿Qué KPIs deben medirse en EMAIL MKT?¿Qué KPIs deben medirse en EMAIL MKT?
¿Qué KPIs deben medirse en EMAIL MKT?Yolanda Sallavera Martinez
 
SMS ~ Text Message Marketing-Tips
SMS ~ Text Message Marketing-TipsSMS ~ Text Message Marketing-Tips
SMS ~ Text Message Marketing-TipsBarry Macdonald
 
ZoomInfo Benchmark Report - Email Marketing
ZoomInfo Benchmark Report - Email MarketingZoomInfo Benchmark Report - Email Marketing
ZoomInfo Benchmark Report - Email MarketingLauren Barber
 
6910 week 7 - crm & measurment plans
6910 week 7 - crm & measurment plans6910 week 7 - crm & measurment plans
6910 week 7 - crm & measurment plansSeth Garske
 
TOP 5 EMAIL MARKETING MISTAKES
TOP 5 EMAIL MARKETING MISTAKES TOP 5 EMAIL MARKETING MISTAKES
TOP 5 EMAIL MARKETING MISTAKES Tinuiti
 
Does email marketing work
Does email marketing workDoes email marketing work
Does email marketing workVantageITes
 

Recomendados

Email Fatigue - Case Study
Email Fatigue - Case StudyEmail Fatigue - Case Study
Email Fatigue - Case StudyiCubes.in - Email Marketing Company
 
How the Top 20 SaaS Companies do Twitter Support
How the Top 20 SaaS Companies do Twitter SupportHow the Top 20 SaaS Companies do Twitter Support
How the Top 20 SaaS Companies do Twitter SupportBenjamin Brandall
 
¿Qué KPIs deben medirse en EMAIL MKT?
¿Qué KPIs deben medirse en EMAIL MKT?¿Qué KPIs deben medirse en EMAIL MKT?
¿Qué KPIs deben medirse en EMAIL MKT?Yolanda Sallavera Martinez
 
SMS ~ Text Message Marketing-Tips
SMS ~ Text Message Marketing-TipsSMS ~ Text Message Marketing-Tips
SMS ~ Text Message Marketing-TipsBarry Macdonald
 
ZoomInfo Benchmark Report - Email Marketing
ZoomInfo Benchmark Report - Email MarketingZoomInfo Benchmark Report - Email Marketing
ZoomInfo Benchmark Report - Email MarketingLauren Barber
 
6910 week 7 - crm & measurment plans
6910 week 7 - crm & measurment plans6910 week 7 - crm & measurment plans
6910 week 7 - crm & measurment plansSeth Garske
 
TOP 5 EMAIL MARKETING MISTAKES
TOP 5 EMAIL MARKETING MISTAKES TOP 5 EMAIL MARKETING MISTAKES
TOP 5 EMAIL MARKETING MISTAKES Tinuiti
 
Does email marketing work
Does email marketing workDoes email marketing work
Does email marketing workVantageITes
 
5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaign5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaigneasysmsgateway
 
Ultimate guide to offline marketing
Ultimate guide to offline marketingUltimate guide to offline marketing
Ultimate guide to offline marketingAndrew Nicholas
 
Graduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automationGraduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automationTran Ngoc
 
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
 
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROIQuick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROIAdestra
 
Building a World Class Email Preference Centre
Building a World Class Email Preference CentreBuilding a World Class Email Preference Centre
Building a World Class Email Preference CentreSilverpop
 
Email Marketing with GreenRope
Email Marketing with GreenRopeEmail Marketing with GreenRope
Email Marketing with GreenRopeGreenRope
 
Email marketing best practices
Email marketing best practicesEmail marketing best practices
Email marketing best practicesshreejidwk
 
Welcome Email Best Practices Silverpop
Welcome Email Best Practices SilverpopWelcome Email Best Practices Silverpop
Welcome Email Best Practices SilverpopSilverpop
 
Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof? Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
 
Bulk sms marketing
Bulk sms marketingBulk sms marketing
Bulk sms marketingBuffer Media
 
9 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 20219 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 2021Search Engine Journal
 
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to Know15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to KnowSearch Engine Journal
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge
 
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline DigitalBridgeline Digital
 
Why is your email marketing failing
Why is your email marketing failingWhy is your email marketing failing
Why is your email marketing failingConvergeHub
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Silverpop
 
Chapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingChapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingEdem Adzroe
 
Eis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroupEis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroupMediaPost
 
Anne hunter
Anne hunterAnne hunter
Anne hunterMediaPost
 

Más contenido relacionado

La actualidad más candente

5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaign5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaigneasysmsgateway
 
Ultimate guide to offline marketing
Ultimate guide to offline marketingUltimate guide to offline marketing
Ultimate guide to offline marketingAndrew Nicholas
 
Graduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automationGraduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automationTran Ngoc
 
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
 
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROIQuick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROIAdestra
 
Building a World Class Email Preference Centre
Building a World Class Email Preference CentreBuilding a World Class Email Preference Centre
Building a World Class Email Preference CentreSilverpop
 
Email Marketing with GreenRope
Email Marketing with GreenRopeEmail Marketing with GreenRope
Email Marketing with GreenRopeGreenRope
 
Email marketing best practices
Email marketing best practicesEmail marketing best practices
Email marketing best practicesshreejidwk
 
Welcome Email Best Practices Silverpop
Welcome Email Best Practices SilverpopWelcome Email Best Practices Silverpop
Welcome Email Best Practices SilverpopSilverpop
 
Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof? Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
 
Bulk sms marketing
Bulk sms marketingBulk sms marketing
Bulk sms marketingBuffer Media
 
9 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 20219 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 2021Search Engine Journal
 
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to Know15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to KnowSearch Engine Journal
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge
 
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline DigitalBridgeline Digital
 
Why is your email marketing failing
Why is your email marketing failingWhy is your email marketing failing
Why is your email marketing failingConvergeHub
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Silverpop
 
Chapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingChapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingEdem Adzroe
 

La actualidad más candente (20)

5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaign5 Tips to get success in Bulk SMS Marketing campaign
5 Tips to get success in Bulk SMS Marketing campaign
 
Ultimate guide to offline marketing
Ultimate guide to offline marketingUltimate guide to offline marketing
Ultimate guide to offline marketing
 
Graduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automationGraduating from-email-marketing-to-marketing-automation
Graduating from-email-marketing-to-marketing-automation
 
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...
 
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROIQuick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
Quick Wins: 5 Easy Things Your Team Should Do To Boost Email ROI
 
Building a World Class Email Preference Centre
Building a World Class Email Preference CentreBuilding a World Class Email Preference Centre
Building a World Class Email Preference Centre
 
Email Marketing with GreenRope
Email Marketing with GreenRopeEmail Marketing with GreenRope
Email Marketing with GreenRope
 
Email marketing best practices
Email marketing best practicesEmail marketing best practices
Email marketing best practices
 
Welcome Email Best Practices Silverpop
Welcome Email Best Practices SilverpopWelcome Email Best Practices Silverpop
Welcome Email Best Practices Silverpop
 
Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof? Gold in your inbox - Is your email strategy future-proof?
Gold in your inbox - Is your email strategy future-proof?
 
Bulk sms marketing
Bulk sms marketingBulk sms marketing
Bulk sms marketing
 
9 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 20219 Best Practices for SMS Marketing in 2021
9 Best Practices for SMS Marketing in 2021
 
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to Know15 SMS Marketing Trends Every Local Business Marketer Needs to Know
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
 
CGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-QualityCGRAY-Aprimo Think Before You Send WP-Press-Quality
CGRAY-Aprimo Think Before You Send WP-Press-Quality
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email Marketing
 
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
Do This, Not That: Email Marketing Techniques that Drive Results and Customer...
 
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
3 Phases to Email Marketing Webinar - eBook - Bridgeline Digital
 
Why is your email marketing failing
Why is your email marketing failingWhy is your email marketing failing
Why is your email marketing failing
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010
 
Chapter Five- 5 Email Marketing
Chapter Five- 5 Email MarketingChapter Five- 5 Email Marketing
Chapter Five- 5 Email Marketing
 

Destacado

Eis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroupEis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroupMediaPost
 
0915 omma adnets donnie williams
0915 omma adnets donnie williams0915 omma adnets donnie williams
0915 omma adnets donnie williamsMediaPost
 
Eis innovations-4 brian killen acxiom
Eis innovations-4 brian killen acxiomEis innovations-4 brian killen acxiom
Eis innovations-4 brian killen acxiomMediaPost
 
Ogny mon 1425 denise warren
Ogny mon 1425 denise warrenOgny mon 1425 denise warren
Ogny mon 1425 denise warrenMediaPost
 
Equinix OMMA Global NY
Equinix OMMA Global NYEquinix OMMA Global NY
Equinix OMMA Global NYMediaPost
 

Destacado (8)

Eis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroupEis tue 0815 sponsor infogroup
Eis tue 0815 sponsor infogroup
 
Anne hunter
Anne hunterAnne hunter
Anne hunter
 
Jerry rocha
Jerry rochaJerry rocha
Jerry rocha
 
0915 omma adnets donnie williams
0915 omma adnets donnie williams0915 omma adnets donnie williams
0915 omma adnets donnie williams
 
Eis innovations-4 brian killen acxiom
Eis innovations-4 brian killen acxiomEis innovations-4 brian killen acxiom
Eis innovations-4 brian killen acxiom
 
Anne hunter
Anne hunterAnne hunter
Anne hunter
 
Ogny mon 1425 denise warren
Ogny mon 1425 denise warrenOgny mon 1425 denise warren
Ogny mon 1425 denise warren
 
Equinix OMMA Global NY
Equinix OMMA Global NYEquinix OMMA Global NY
Equinix OMMA Global NY
 

Similar a Eis tue 0900 arthur hughes

Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A DownturnHP2009
 
Integrated Email Marketing
Integrated Email MarketingIntegrated Email Marketing
Integrated Email MarketingKaspar Luk
 
emailmarketing.pptx
emailmarketing.pptxemailmarketing.pptx
emailmarketing.pptxssuser3aee72
 
The Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedThe Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedBlue Mail Media Inc
 
Platinum Rewards Network Short Sales Presentation
Platinum Rewards Network Short Sales PresentationPlatinum Rewards Network Short Sales Presentation
Platinum Rewards Network Short Sales PresentationDavid Promo
 
Why is Email Marketing good for your business?.pptx
Why is Email Marketing good for your business?.pptxWhy is Email Marketing good for your business?.pptx
Why is Email Marketing good for your business?.pptxFutuready Media
 
What is email marketing.pdf
What is email marketing.pdfWhat is email marketing.pdf
What is email marketing.pdfraufkhalid104
 
Using email to get relevant and to get incremental revenue by www velomarketi...
Using email to get relevant and to get incremental revenue by www velomarketi...Using email to get relevant and to get incremental revenue by www velomarketi...
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionBill Powell
 
3 email marketing case
3 email marketing case3 email marketing case
3 email marketing caseJeroen Vos
 
Email Marketing Success
Email Marketing SuccessEmail Marketing Success
Email Marketing SuccessJenna Cullins
 
Email Marketing Success
Email Marketing SuccessEmail Marketing Success
Email Marketing SuccessElena Gilbert
 
Introducing Sales Campaigns by Freshsales
Introducing Sales Campaigns by Freshsales Introducing Sales Campaigns by Freshsales
Introducing Sales Campaigns by Freshsales Freshsales
 
20130423 e mailmarketing market trends +ma + profiles
20130423 e mailmarketing market trends +ma + profiles20130423 e mailmarketing market trends +ma + profiles
20130423 e mailmarketing market trends +ma + profilesRon Belt
 
Introduction to Email Marketing
Introduction to Email MarketingIntroduction to Email Marketing
Introduction to Email MarketingLindsayABurton
 
Email marketing basic guide
Email marketing basic guideEmail marketing basic guide
Email marketing basic guideYelkotech
 
Integrated Email Marketing Best Practice
Integrated Email Marketing Best PracticeIntegrated Email Marketing Best Practice
Integrated Email Marketing Best PracticeCFL Marketing
 

Similar a Eis tue 0900 arthur hughes (20)

Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A Downturn
 
Integrated Email Marketing
Integrated Email MarketingIntegrated Email Marketing
Integrated Email Marketing
 
emailmarketing.pptx
emailmarketing.pptxemailmarketing.pptx
emailmarketing.pptx
 
The Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedThe Concept of Email Marketing Explained
The Concept of Email Marketing Explained
 
Platinum Rewards Network Short Sales Presentation
Platinum Rewards Network Short Sales PresentationPlatinum Rewards Network Short Sales Presentation
Platinum Rewards Network Short Sales Presentation
 
Email marketing benefits
Email marketing benefitsEmail marketing benefits
Email marketing benefits
 
Why is Email Marketing good for your business?.pptx
Why is Email Marketing good for your business?.pptxWhy is Email Marketing good for your business?.pptx
Why is Email Marketing good for your business?.pptx
 
What is email marketing.pdf
What is email marketing.pdfWhat is email marketing.pdf
What is email marketing.pdf
 
101 Four Elements Of Email Marketing
101 Four Elements Of Email Marketing101 Four Elements Of Email Marketing
101 Four Elements Of Email Marketing
 
Using email to get relevant and to get incremental revenue by www velomarketi...
Using email to get relevant and to get incremental revenue by www velomarketi...Using email to get relevant and to get incremental revenue by www velomarketi...
Using email to get relevant and to get incremental revenue by www velomarketi...
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
3 email marketing case
3 email marketing case3 email marketing case
3 email marketing case
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Email Marketing Success
Email Marketing SuccessEmail Marketing Success
Email Marketing Success
 
Email Marketing Success
Email Marketing SuccessEmail Marketing Success
Email Marketing Success
 
Introducing Sales Campaigns by Freshsales
Introducing Sales Campaigns by Freshsales Introducing Sales Campaigns by Freshsales
Introducing Sales Campaigns by Freshsales
 
20130423 e mailmarketing market trends +ma + profiles
20130423 e mailmarketing market trends +ma + profiles20130423 e mailmarketing market trends +ma + profiles
20130423 e mailmarketing market trends +ma + profiles
 
Introduction to Email Marketing
Introduction to Email MarketingIntroduction to Email Marketing
Introduction to Email Marketing
 
Email marketing basic guide
Email marketing basic guideEmail marketing basic guide
Email marketing basic guide
 
Integrated Email Marketing Best Practice
Integrated Email Marketing Best PracticeIntegrated Email Marketing Best Practice
Integrated Email Marketing Best Practice
 

Más de MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataMediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsMediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without CookiesMediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on AmazonMediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusMediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyMediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
 

Más de MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Último

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Principled Technologies
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024The Digital Insurer
 

Último (20)

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 

Eis tue 0900 arthur hughes

  • 1. Arthur Middleton Hughes The Database Marketing Institute May 3, 2011 May 3, 2011
  • 2.
  • 3.  
  • 4.
  • 5. The e-mail produced 79% of its sales in the store and only 21% online The multiplier is 3.76 Multipliers vary from 0 (no sales beyond the shopping cart) to 6 or more.
  • 6.  
  • 7. Note: each of these 4,330,913 subscribers is worth $27.18 in 3 year profit. Even though most of them will leave, and most will buy nothing.
  • 8.
  • 9.  
  • 10.
  • 11.  
  • 12.  
  • 13.  
  • 14. One clothing retailer with 900 stores scattered these terminals inside his stores with compelling signage. To enter your e-mail, slide your credit card through these terminals, and a keyboard appears. You enter your e-mail. He got 300,000 new e-mails per month! They were worth $8.26 each. LTV justified the costs for the system.
  • 15. They boost not only acquisition, but also the open rate.
  • 16.  
  • 17.
  • 18.