Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it. Moderator: Faisal Chughtai, Executive Director, JP Morgan Chase anelist Robbie Allen, Founder & CEO, Automated Insights, Inc. Avi Levine, Co-founder & CEO, PhilterIt Panelist Robbie Allen, Founder & CEO, Automated Insights, Inc. Avi Levine, Co-founder & CEO, PhilterIt Dan Quintero, Founder & Director, Business Development, AdStack Erik Severinghaus, Founder & CEO, SimpleRelevance

1. Evolution of the email
ecosystem
Faisal Chughtai
Executive Director
J.P. Morgan Investment Banking
Internet & Digital Media

2. IP and IT are driving fundamental change
 Always-on
 Ubiquitous
New
IP  Data-centric
consumption
patterns
 Measurable
+ New platforms
 Better
IT  Faster New business
models
 Cheaper
1

3. Meaningful dislocation in every industry,
geography, organization
SOCIAL $65 trillion global GDP
MOBILE Other 16.1 14.9
Finance
DATA Comms1.1
IT1.1
Media1.4
10.5 Retail
Defense1.6
CLOUD
2
Real estate 2.8
Energy 3.7 5.8
Education 4
Health
Auto
REAL TIME
2

4. Medium of communication is changing
Unprecedented message volumes 5
145B
Per day
4
4B
3 5.9B
2
Subscriptions
1
1B Views/Day
500M Users
Users
Twitter Facebook YouTube Mobile Email
Source: 1 TechCrunch (July 2012); 2 Facebook (Oct 2012); 3 Official YouTube Blog (Jan 2012); 4 ICT Facts and Figures (2011); 5 Radicati Group (October 2012)
3

5. Email continues to grow rapidly
The advancement of email
By 2014,
2016
4.3B consumers will
be deluged
with
9000
2012
Email volumes 3.3B
worldwide emails annually
Trending up Email accounts
Source: Forrester, US Email Marketing Forecast, 2009–2014
4

6. What are key themes?
transformation
engagement spam
social
subscribers consumer
big
enterprise
branding
mobile
media visual
conversion technology
personalization
advertising big data evolution
priority relevancy
recognition
reputation automation
identification
new
users
action
extensions
ads
call to action
5

7. Key themes to highlight today
1
Big Data
2
Relevancy
3
Mobile
4
Social
6

8. Big data
Relevancy
The flood of big data Mobile
Social
Big data allows marketers to use analytics to enhance ad campaigns
9000
 Exabytes of data
6000
Volume 3000
0
2010
2010
2015E
2015
Email Videos Likes
Variety Pins Check-ins Search
Favorites Blogs Playlists Photos
5 exabytes of data created every 48 hours
Velocity
145 billion emails sent every day
Source: IDC, EMC, Radicati Group (October 2012)
7

9. Big data
Relevancy
Mobile
Relevancy comes in many forms Social
Analytics Personalization
Content
Segmentation Context
Opens Click-through rate
Segmentation and
personalization can
lead to improved 30% 50%
content and big
Segmented email campaigns Segmented email campaigns
results produce 30% more opens produce a 50% higher click-
through rate
Source: Bryan & Jeffrey Eisenberg & Associates, Forrester Research, Marketingsherpa, Responsys, Return Path, Monetate EQ
8

10. Big data
Relevancy
Mobile
Mobile opens take the lead Social
Platform opens by month
60%
53% 55% Desktop Mobile Webmail
51% 52%
50%
50% 47%
39% 34% 38%
40% 37% 36%
34% 33%
29% 30% 31% 31% 33%
28% 29% 28% 34%
30% 33%
31% 31%
27% 29%
20%
21% 22%
19% 20%
18% 17%
10%
0%
Jun'11 Jul'11 Aug'11 Sep'11 Oct'11 Nov'11 Dec'11 Jan'12 Feb'12 Mar'12 Apr'12
Opens in mobile devices By February, we saw a near
80% have increased by 80%
in the last six months
convergence of all three
platforms
Source: Litmus (2012)
9

11. Big data
Relevancy
In today’s world, integrating email
Mobile
Social
alongside social media is key
Source: Go-globe.com (2011)
10

12. Our panelists are playing a role in the future of
email
Company: Provides technology to Company: Filters emails into rich, visual icons
automatically transform raw data into narratives, and allows users to have full control over the
visualizations and interactive applications hundreds of brands that send content
Robbie Allen, Founder and CEO Avi Levine, Co-founder and CEO
Company: Uses quantitative techniques to Company: Builds a 360° profile of the
automatically optimize and manage digital marketer’s customer base and uses the profiles
marketing campaigns for agencies, publishers to set up a secure recommendation system that
and advertisers is tuned for the marketer
Dan Quintero, Co-founder and Director of Erik Severinghaus, Founder and CEO
Business Development
11