MediaPost Marketing Politics Sponsor Univision

1. WIN WITH UNIVISION
AMERICA’S HISPANIC SUPERBRAND
MICHELE DAY, SVP, POLITICAL & ADVOCACY
UNIVISION

2. THE POWER OF THE HISPANIC VOTE
WIN THEIR VOTE

3. HISPANIC VOTERS ARE
ENERGIZED ACROSS
THE COUNTRY
2X 2.7X
Number of Hispanic
voters
doubled in 2018
(5.1M in 2014 vs. 10.2M in 2018)
Hispanic A18+ voter
growth more than
doubled Non-Hispanic
increase
(37% Non-Hispanic vs. 101% Hispanic)

4. THE POWER OF THE HISPANIC VOTE
WIN KEY STATES

5. ↑100%
Source: L2 Registered Voter File, retrieved 3/12/19 for 2018 and 5/22/15 for 2014. Maps from L2 VoterMapping.
HISPANIC VOTERS ARE ENERGIZED IN KEY STATES ( 2 0 1 4 v s .
2 0 1 8 )
172,618 vs. 344,961
ARIZONA
HISPANIC
VOTER TURNOUT
HISPANIC
EARLY VOTERS
TURNOUT AMONG
REGISTERED HISPANICS
114,280 vs. 226,373
50%
NEVADAFLORIDA
52,631 vs.145,005
↑98%
+17 points
748,262 vs. 1,351,613
388,927 vs. 850,267 25,357 vs. 82,204
54%
+16 points
55%
+24 points
↑81% ↑125%
↑119% ↑224%
9

6. +49%
Growth over 2018
15M expected turnout
HISPANICS PROJECTED TO BE 2020’S LARGEST MINORITY GROUP
2 0 2 0 P R O J E C T E D H I S PA N I C
T U R N O U T I N T H E U . S . 13%
1/3
Non-whites will account for a third of eligible voters –
their largest share ever – driven by long-term increases among
certain groups, especially Hispanics.
Pew projects that the 2020 election will mark the first time that Hispanics
will be the largest racial or ethnic minority group in the electorate,
accounting for just over 13% of eligible voters.
32 Million Hispanics projected
as eligible to vote in 2020

7. REACH AN ESSENTIAL AUDIENCE AT SCALE
UNIVISION’S UNDUPLICATED MULTIPLATFORM AUDIENCE IS THE KEY
TO YOUR CAMPAIGN’S SUCCESS

8. UNIVISION’S NETWORK AND LOCAL MEDIA COVERAGE
CA
NV
UT
OR
WA
ID
MT
WY
CO
AZ
NM
TX
OK
KS
NE
SD
MN
IA
MO
AR
LA
MS AL GA
SC
FL
TN
KY
NC
VAWV
OH
INIL
MI
WI
PA
MD
ME
NY
NH
VT
RI
NJ
DE
ND
CT
MA
Univision Local TV
Univision Radio Stations, States and Markets*
TV
38 O&O
101 Stations
20 O&O + 38 Aff. Markets
Radio
53 O&O
190+ Affiliate Stations
15 O&O + 60 Aff. Markets
Digital
75 Local Sites
16 TV + 59 Radio
Experiential
Over 600 Events
in 45+ Markets

9. #1
Spanish language
network for 27 season
EXCLUSIVE
13.3 Million unduplicated
viewers that are not
reached in English-
language broadcast. 90%
of Univision news viewers
are not reached on EL TV
news.
LIVE &
ENGAGED
90% Watch Live
91% Watch Ads
ENGAGED
64% UNDUPLICATED AUDIENCE ACROSS TOP
SPANISH LANGUAGE DIGITAL PROPERTIES
UNIVISION REACHES HISPANICS AT SCALE AND WITH IMPACT
#1
SPANISH RADIO
NETWORK IN THE
U.S.
A18-49

10. MAKE AN IMPACT WITH UNDECIDED VOTERS
HISPANICS ARE OPEN TO CONSIDERING NEW CANDIDATES

11. 44%
39%
29%
32%
19%
20%
2%
3%
6%
7%
Hispanic
Non-Hispanic
5 - Completely certain 4 3 2 1 - Not certain at all
How certain are you that this is the right choice of candidate for you?
Registered Voters
56% OF HISPANICS ARE UNCERTAIN ABOUT THEIR
CANDIDATE CHOICE

12. Thinking about the issues, how important are the following issues to you? (5 – Very important, 4, 3, 2, 1– Not important at all)
Hispanic
(Top 2 Box)
Non-Hispanic
(Top 2 Box)
Nov. 2019 Δ v June. Nov. 2019 Δ v June.
Healthcare 88% 0% 86% -2%
Economy/Jobs 87% -1% 84% -5%
Cost of Living 87% -1% 85% -2%
Education 85% -2% 77% -5%
Social Security/Medicare 83% -2% 85% -3%
Crime and public safety 83% -1% 80% -5%
Taxes 80% -4% 79% -5%
Environment 80% -3% 70% -3%
Entitlements/social services reform
(Medicare, Welfare, etc.) 80% -2% 75% -3%
National security / Terrorism 79% -3% 79% -4%
Hispanic
(Top 2 Box)
Non-Hispanic
(Top 2 Box)
Nov. 2019 Δ v June. Nov. 2019 Δ v June.
Gun control 77% 0% 67% 1%
Military/Veterans 75% -4% 78% -5%
Immigration reform 73% -3% 68% -5%
The National Debt 71% -7% 72% -7%
Foreign Policy 67% -7% 67% -9%
International Trade 66% -9% 63% -9%
Infrastructure investment 64% -8% 65% -8%
Opioid Crisis 64% -4% 61% -5%
Border security 61% -5% 66% -5%
Social issues like abortion or LGBTQ rights 60% -5% 53% -3%
ISSUES DRIVE VOTES AND CREATIVE MESSAGING
Among regetistered voters 18+
Source: Univision political tracker in collaboration with Media Predict as of November 2019

13. A MATTER OF TRUST,
A MATTER OF RESULTS
YOUR CAMPAIGN BENEFITS FROM UNIVISION’S BRAND EQUITY, IN-LANGUAGE
CONTENT, AND CONNECTION TO COMMUNITY

14. AMERICA’S HISPANIC SUPERBRAND
HIGHEST BRAND EQUITY AMONGST MEASURED NETWORKS
52%
vs.26%ELTVNorm
47%
vs.19%ELTVNorm
Univision is a part of my daily
routine
Univision is a source I trust

15. WE MAKE IT SIMPLE
OUR ROBUST END-TO-END CAPABILITIES EMPOWER YOU AT
EVERY STAGE OF ENGAGING HISPANIC VOTERS

16. MAKE THE MOST OF YOUR CAMPAIGN MARKETING DOLLARS
With our Political extension of
Univision Brand Labs, our
expert team makes your
journey with U.S. Hispanic
voters easy to navigate.
Our capabilities give your
campaign the winning
advantage.
MEASURE CAMPAIGN’S PERFORMANCE, OPTIMIZE AND
DELIVER THE RESULTS
LEVERAGE CREATIVE CONSULTATION SERVICES AND TESTING
DEVELOP A WINNING MEDIA STRATEGY
TAP INTO EXCLUSIVE VOTER INSIGHTS AND RESEARCH
ASSESS YOUR VOTER OPPORTUNITY
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17. THANK YOU
MICHELE DAY, SVP, POLITICAL & ADVOCACY
UNIVISION
MDAY@UNIVISION.NET