2. SEEN AT THE MOVIES:
SMART MONEY MARKETING CAN
ENSURE SUCCESS FOR YOUR TEAM
Presentation by Bladimiar Norman
Senior Vice President, Marketing
The Weinstein Company
Monday, March 19th 2012

4. PEOPLE, THEIR STORIES
AND WHY MARKETERS
SHOULD CARE

5. - 80% of our conversations
are between the same
people
- 70% of our conversations
are rooted in personal
experience
- We generally have between
4 to 6 categories or groupings
of listeners

7. THE SET-UP
Understand your
assets
Listen to your
audience

8. GAME TIME
o Strategic execution
o Timeline
o Creative

9. SELL IT
o Publicity
o Socially inspired
o Be malleable

12. THANK YOU FOR YOUR TIME.