The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Programs
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CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
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The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Programs
- 1. How a loyalty and engagement program can be used to collect and activate unique first-party data Overcoming the Middle Man
- 2. © 2019, CrowdTwist. Confidential and Proprietary. A major challenge for CPG brands is — and has always been — access to customer data to drive effective consumer relationships
- 3. © 2019, CrowdTwist. Confidential and Proprietary. Data driven brands with strong emotional loyalty are retaining consumers in today’s competitive CPG environment Brands Must Re-evaluate © 2019, CrowdTwist. Confidential and Proprietary. out of top 100 CPG brands have experienced market share declines 90
- 4. © 2019, CrowdTwist. Confidential and Proprietary. But, Why Does it Matter? It costs 5x more to acquire new customers than to retain existing ones increase in profits increased retention
- 5. © 2019, CrowdTwist. Confidential and Proprietary. For brands with emotionally loyal consumers: And... 60.0% Tell friends and family 52.3% Join a loyalty program 39.4% Increase brand spend despite cheaper options 37.0% Leave feedback and online reviews 31.8% Participate in a contest or promotion
- 6. © 2019, CrowdTwist. Confidential and Proprietary. Loyalty programs can significantly impact your CLV if data is harnessed in a way to make meaningful brand- consumer relationships
- 7. A Loyalty Program Can Help CPGs Actively… Fighting private label commoditization Protecting share from new category entrants Looking to build D2C connections Seeking to connect consumers across promotions Struggling to measure attributable ROI
- 8. © 2019, CrowdTwist. Confidential and Proprietary. to build an impactful program HOW
- 9. © 2019, CrowdTwist. Confidential and Proprietary. Establish KPIs and Then Work Backwards Define your business objectives and then design a program that will enable you to achieve those objectives Create Authentic Relationships Drive Engagement Beyond Transactions Retain & Increase Spend Collect/Leverage Data Be Innovative
- 10. © 2019, CrowdTwist. Confidential and Proprietary. Personalize Consumer Journeys – Engage consumers at unique touch points based on their specific lifecycle Deliver Immediate Value – Deliver immediate, tangible value for quick adoption Enable Frictionless Engagement – Create programs that are easy to join, understand, and use Keys for Program Success Combine business objectives & prioritize the consumer experience +
- 11. © 2019, CrowdTwist. Confidential and Proprietary. Ultimately, a loyalty program should enable you to collect unique, actionable first- party data on your Most Valuable Consumers
- 12. © 2019, CrowdTwist. Confidential and Proprietary. for programs that drive value for CPGs TIPS & TRICKS © 2019, CrowdTwist. Confidential and Proprietary.
- 13. © 2019, CrowdTwist. Confidential and Proprietary. Create Programs that are Designed to Collect Data Consumer Profile & Preferences Acquired Data (Surveys) Purchase & Engagement
- 14. © 2019, CrowdTwist. Confidential and Proprietary. Activate Programs that Engage During Influenceable Moments Milestone Celebrations Acquired Data Response Predictive Lifecycle Stages
- 15. © 2019, CrowdTwist. Confidential and Proprietary. New Joins & First Timers Enroll & Onboard Repeat Consumers Engage & Grow Loyal Consumers Love & Gain Advocacy At-Risk Consumers Re-Engage & Retain
- 16. © 2019, CrowdTwist. Confidential and Proprietary. Budweiser Rewards Data Collection Aficionados Budweiser uses their loyalty program to incentivize data collection about their consumers across brand touch points ● Purchase ● Event Attendance ● Fan Interest Surveys ● Partnerships ● Gamified Promotions
- 17. © 2019, CrowdTwist. Confidential and Proprietary. Budweiser Rewards Data Collection Aficionados Budweiser uses their loyalty program to incentivize data collection about their consumers across brand touch points ● Purchase ● Event Attendance ● Fan Interest Surveys ● Partnerships ● Gamified Promotions
- 18. © 2019, CrowdTwist. Confidential and Proprietary. Budweiser Rewards Data Collection Aficionados Budweiser uses their loyalty program to incentivize data collection about their consumers across brand touch points ● Purchase ● Event Attendance ● Fan Interest Surveys ● Partnerships ● Gamified Promotions
- 19. © 2019, CrowdTwist. Confidential and Proprietary. Budweiser Rewards Data Collection Aficionados Budweiser uses their loyalty program to incentivize data collection about their consumers across brand touch points ● Purchase ● Event Attendance ● Fan Interest Surveys ● Partnerships ● Gamified Promotions
- 20. © 2019, CrowdTwist. Confidential and Proprietary. Budweiser Rewards Data Collection Aficionados Budweiser uses their loyalty program to incentivize data collection about their consumers across brand touch points ● Purchase ● Event Attendance ● Fan Interest Surveys ● Partnerships ● Gamified Promotions
- 21. © 2019, CrowdTwist. Confidential and Proprietary. Incentivize for Brand Valuable behaviors Engaging With Brand Content Refer-a-FriendSocial Engagement
- 22. © 2019, CrowdTwist. Confidential and Proprietary. Tarte <3 Rewards Socially Connected Artists Tarte understands that their most loyal consumers are a younger demographic that are socially engaged ● Tutorials & Pro Tips ● UGC & Social Engagement ● Refer-a-Friend
- 23. © 2019, CrowdTwist. Confidential and Proprietary. Tarte <3 Rewards Socially Connected Artists Tarte understands that their most loyal consumers are a younger demographic that are socially engaged ● Tutorials & Pro Tips ● UGC & Social Engagement ● Refer-a-Friend
- 24. © 2019, CrowdTwist. Confidential and Proprietary. Tarte <3 Rewards Socially Connected Artists Tarte understands that their most loyal consumers are a younger demographic that are socially engaged ● Tutorials & Pro Tips ● UGC & Social Engagement ● Refer-a-Friend
- 25. © 2019, CrowdTwist. Confidential and Proprietary. Always be Authentic to your Brand and its Values Brand Partnerships Member-only Community Member-only Events
- 26. © 2019, CrowdTwist. Confidential and Proprietary. Cat Chow MyPerks Purrfected Brand Authenticity Emotional loyalty is built through the personification of Cat Chow’s program pillars – supporting a feline’s healthy nourishment, lifestyle and emotional well being ● Clear Brand Mission ● Unique Brand Voice ● Curated Community ● Charitable Contributions ● Purina Portfolio Support
- 27. © 2019, CrowdTwist. Confidential and Proprietary. Cat Chow MyPerks Purrfected Brand Authenticity Emotional loyalty is built through the personification of Cat Chow’s program pillars – supporting a feline’s healthy nourishment, lifestyle and emotional well being ● Clear Brand Mission ● Unique Brand Voice ● Curated Community ● Charitable Contributions ● Purina Portfolio Support
- 28. © 2019, CrowdTwist. Confidential and Proprietary. Cat Chow MyPerks Purrfected Brand Authenticity Emotional loyalty is built through the personification of Cat Chow’s program pillars – supporting a feline’s healthy nourishment, lifestyle and emotional well being ● Clear Brand Mission ● Unique Brand Voice ● Curated Community ● Charitable Contributions ● Purina Portfolio Support
- 29. © 2019, CrowdTwist. Confidential and Proprietary. Cat Chow MyPerks Purrfected Brand Authenticity Emotional loyalty is built through the personification of Cat Chow’s program pillars – supporting a feline’s healthy nourishment, lifestyle and emotional well being ● Clear Brand Mission ● Unique Brand Voice ● Curated Community ● Charitable Contributions ● Purina Portfolio Support
- 30. © 2019, CrowdTwist. Confidential and Proprietary. Cat Chow MyPerks Purrfected Brand Authenticity Emotional loyalty is built through the personification of Cat Chow’s program pillars – supporting a feline’s healthy nourishment, lifestyle and emotional well being ● Clear Brand Mission ● Unique Brand Voice ● Curated Community ● Charitable Contributions ● Purina Portfolio Support
- 31. © 2019, CrowdTwist. Confidential and Proprietary. Ensure Bi-Directional Flow of Data for Optimal Program Value Member Actions Delivery Channels
- 32. © 2019, CrowdTwist. Confidential and Proprietary. Why CPGs Choose CrowdTwist 360º Consumer Views Advanced consumer profiles informed beyond the point of purchase Marketer Friendly & Managed Campaigns Innovative Program Designs Enterprise-Grade SaaS Tech Stack Real-time Bi-Directional Data Management Predictive Intelligence & Actionable Insights
- 33. © 2019, CrowdTwist. Confidential and Proprietary. CrowdTwist Enables Increased Share, Engagement, and Conversion
- 34. © 2019, CrowdTwist. Confidential and Proprietary. CrowdTwist Named The Leader In Loyalty Technology Platforms “The references we spoke with see CrowdTwist as very customer-focused. One said, "I've never encountered a vendor so willing and useful in helping me achieve my goals." This glowing praise extends to CrowdTwist's "super simple" and easy-to-use interface and proactivity in bringing ideas to the table… For brands interested in building a loyalty program that focuses on driving deeper engagement with the brand, CrowdTwist's platform will be a good fit.” - The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.
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- Names / Roles Keep short + activities Purpose: engagement based loyalty overcome middle man to build D2C connections and collect 1st party Background – category development Kroger Macy’s Hi Scott + Carter w/me + roles…will keep our presentation short, but hopefully interesting, as I know there’s afternoon activities looming. Cite something about activity from Monday…transition I’m going to spend the next half hour with you discussing the power that multichannel, engagement based loyalty programs can have for CPGs like you in today’s competitive environment and ultimately how these programs help you overcome the middle man, or your retail customers, to build valuable D2C relationships with your consumers A little about myself first though…I’ve been in CPG space for ten years… -I spent 5 years at Kroger working in category development, loyalty marketing and consumer insights roles with brands like Coke and J&J -After Cincinnati moved to NYC to work on Macy’s Customer Strategy & Intelligence again supporting category development and direct marketing with Macy’s beauty vendors like Estee Lauder & Lancome
- Common thread was CPG hungriness to data Old model pay a lot $ of secondary data access still lacking D2C often data access is still a challenge Challenge persisted until found CT’s multichannel loyalty engagement platform Need to solve this challenge more important than ever before… …a common thread between my roles at Kroger and Macy’s was vendor access to data…believe you me, our partners were paying a lot of money for just indirect access to data about their customers. That said, even with this newfound data access, my vendors’ views were limited to the specific retail customer only. Further yet, these vendor partners still lacked a D2C connection with the consumers they were analyzing. And that’s the challenge that has always persisted for CPGs…access to first party data on your consumers to build effective data-driven yet authentic relationships That challenge persisted until I discovered CrowdTwist’s loyalty and engagement platform and the power it brings for CPGs to be an effective means of building D2C relationships with consumers while collecting new, first party data points that were totally unimagined before…the need for a solution to solve this challenge is more important than ever before…
- It’s more important than ever for brands to re-evaluate their GTM strategies because the landscape has become so hyper competitive. The industry data speaks for itself here …for example, Catalina has reported 90 out of the top 100 national CPG brands have experienced market share loss… Reasons (private label commoidization, new category entrants, shifting consumer preferences Re-evaluation means growing emotional loyalty through data driven strategies + authentic touch points for greater equity Of course this is from a variety of reasons we’ve heard yesterday and today including private label commoditization…new category entrants and shifting consumer preferences…new D2C brands and more…ultimately, what the really means is the marketplace is growing more competitive by the minute and only CPGs that re-evaluate will thrive… What does re-evlaution mean? Re-evaluation is about building stronger emotional loyalty to your brand through data-driven strategies and authentic touch points that builds brand equity with your consumers so much so that your equity helps your brand rise above the competing forces that exist in the marketplace.
- Today, brand equity and loyalty is key to profitability …I don’t think it will come as a surprise but Bain and company reports that just a 5% increase in customer retention would increase profits by 25-95% depending upon the industry… Yet as marketers, we still focus so much of our effort on net new acquisition vs. showing love to the ones we’re with…or using our emotionally loyal consumers to more efficiently bring in new consumers within their network. And that just it, the key is generating emotionally loyal consumers because they will be our most valuable consumers in a variety of ways…
- Business Insider reports some of those variety of authentic brand touch points being: Advocacy as I mentioned – 60% Your most emotionally loyal consumers are more likely to engage with your brands in a variety of ways including with their pockets but in other touch points that go beyond the point of purchase. And those non-purchase, D2C touch points are super important…it’s getting D2C access your consumers that’s critical…
- One effective and proven means of building D2C relationships for CPGs with their consumers is through a brand owned loyalty program. Our CPG friends have experienced CLV growth in key segments since rolling out loyalty through the collection of unique engagement based data points both within the traditional retail aisle as well as non-traditional channels…we’ll admit that a loyalty program does not come with an easy button nor will it solve all your potential challenges especially if there are underlying factors in play such poor product performance
- …that said though, an engagement based, D2C loyalty program can be extremely valuable to you if you’re… Looking to build D2C connections. This allows you to go around the middle man and potentially collect information, such as purchase, that was once only owned by your retail customers A branded program also generates new value to fight the proliferation against private label brands and give you a new currency to talk and incentivize purchase amongst your consumers Along the same lines a private label commodization, a D2C program protects brand share against new players in the category and often provides you information that improves defensivsability or increases your awareness about preferences of your consumers at who made be ripe to switch or try a new product Seeking to connect consumer across campaigns…if you’re heavy in shopper marketing or calendar promotions, linking loyalty can help bridge the time between promotions and purchase to build relationships with your best consumers throughout the year And finally, measurable ROI…with a new D2C connection, you can see real time impact of campaigns to measure the effectiveness of your promotions…
- This is no easy feat. It takes time and a holistic view of your customer, coupled with quality data to understand your buyer and their engagement with your brand. From there, you’re tasked with developing that relationship in a meaningful and scalable way. I’m going to provide tips on how to build a successful engagement based loyalty program and provide you real world examples from some best in class CPG brands…
- Authenticity should be at the heart of the customer experience you generate via a loyalty program the heart of your program, for you, should be about collect actionable data… Those data points should beyond transaction that target specific touch points along key customer journeys Match program to key segments’ unique RFM so there’s something attainable and aspirational for everyone… Break through the clutter…do a landscape study, sync to what’s unique about your brand position’s in the marketplace and use the loyalty program to personify that brand mission
- If I had to name the three keys to success for a CPG engagement based loyalty program…they are: Frictionless, on-mission experience…loyalty should add to product experience, not detract First reward upon join and next within 90-days…these can be a simple every day coupon or thanks for being a member and higher value earn reward…creating bonusing against patterns of key behaviors such as making a purchase every week or logging in dashboard weekly should be bonused to incentivize habit Don’t approach the program one-size fits all…design first around your known key segments…and find ways to identify which segment a new member belongs to early on…appended data, on-boarding surveys, first purchase basket details, etc…as soon as you can identify who a customer is…personalize the experience at all touch points in a scalable way
- Example touch points: When made last purchase Next opportunity to purchase Change in preference Preferred retail brand Flavor / diet profiles Social channel engagement
- So let’s discuss how some tips more in details and I will share some relevant examples of how brands like you are achieving this today
- Collect tons of data on many different levels to learn more about customers Purchase – on the bag code to receipt scan (ability to capture any channel through trained OCR and any SKU including competitive)
- It’s not just about collecting data but it’s about what you do with that data and how you interpret data to know when a consumer reaches an influenceable moment
- Not a new concept…but really here the difference is: Using new data points to understand those influenceable moments or potential inflection points on the customer journey that you see here…being able to predictively encourage migration upward on the loyalty value chain or to predictively know when you reach out to a customer before the exhibit signs of potential attrition Ultimately every customer is on a personal journey and part of program design (and vendor selection) needs to consider how personal journeys are activated upon within a program. For example, at CrowdTwist we use not only purchase data, but engagement data to create potential customer lifetime value scores earlier on in member’s lifecycle…and on the opporsite end of the journey we can more quickly identify attrition through personal churn scores based on purchase and engagement…while it’s important to have the insight, it’s more important to have the right offers/incentives/messages/content to relevantly speak to these customers at these moments… This process should also be automated within the platform for scalability…that means little on-going effort send the relevant triggers to communication channels or be able to generate the consumer messages itself during unique consumer journeys
- First and foremost, collecting data from all points of purchase…and not just traditional outlets like grocery or mass, but event venues and bars Building connections in new places (insert coaster image) and giving consumers a touch point beyond the moment of purchase both before and after purchase to extend the brand experience and control the brand message Pre-purchase behavior includes knowledge of upcoming event attendance (screen shot of sports team rewards + Ticketmaster integration) via surveys, rewards redeemed (like ticketing events) and direct integration w/ticketmaster…enables Budweiser to send targeted content/offers to these consumers before their attendance to encourage consumption in-event Fan interest via surveys allows marketing personalization at a personal level to encourage Budweiser to be a part of fan/entertainment experience for upcoming in-home and out-of-home experiences Gamification / connection with consumer after marketing experience such as the World Series / July…it’s a connection that last beyond the campaign end as now consumers see an entirely new world to engaged with their favorite beer brand beyond the aisle Drizzly (new channel for at-home delivery…similar to peapod/fresh direct)…allows Budweiser to own a new channel first through its best fans Budweiser is really good at reaching consumers during their influenceable moments – or opportunities where Budweiser might be part of a consideration set for purchase
- First and foremost, collecting data from all points of purchase…and not just traditional outlets like grocery or mass, but event venues and bars Building connections in new places (insert coaster image) and giving consumers a touch point beyond the moment of purchase both before and after purchase to extend the brand experience and control the brand message Pre-purchase behavior includes knowledge of upcoming event attendance (screen shot of sports team rewards + Ticketmaster integration) via surveys, rewards redeemed (like ticketing events) and direct integration w/ticketmaster…enables Budweiser to send targeted content/offers to these consumers before their attendance to encourage consumption in-event Fan interest via surveys allows marketing personalization at a personal level to encourage Budweiser to be a part of fan/entertainment experience for upcoming in-home and out-of-home experiences Gamification / connection with consumer after marketing experience such as the World Series / July…it’s a connection that last beyond the campaign end as now consumers see an entirely new world to engaged with their favorite beer brand beyond the aisle Drizzly (new channel for at-home delivery…similar to peapod/fresh direct)…allows Budweiser to own a new channel first through its best fans Budweiser is really good at reaching consumers during their influenceable moments – or opportunities where Budweiser might be part of a consideration set for purchase
- First and foremost, collecting data from all points of purchase…and not just traditional outlets like grocery or mass, but event venues and bars Building connections in new places (insert coaster image) and giving consumers a touch point beyond the moment of purchase both before and after purchase to extend the brand experience and control the brand message Pre-purchase behavior includes knowledge of upcoming event attendance (screen shot of sports team rewards + Ticketmaster integration) via surveys, rewards redeemed (like ticketing events) and direct integration w/ticketmaster…enables Budweiser to send targeted content/offers to these consumers before their attendance to encourage consumption in-event Fan interest via surveys allows marketing personalization at a personal level to encourage Budweiser to be a part of fan/entertainment experience for upcoming in-home and out-of-home experiences Gamification / connection with consumer after marketing experience such as the World Series / July…it’s a connection that last beyond the campaign end as now consumers see an entirely new world to engaged with their favorite beer brand beyond the aisle Drizzly (new channel for at-home delivery…similar to peapod/fresh direct)…allows Budweiser to own a new channel first through its best fans Budweiser is really good at reaching consumers during their influenceable moments – or opportunities where Budweiser might be part of a consideration set for purchase
- First and foremost, collecting data from all points of purchase…and not just traditional outlets like grocery or mass, but event venues and bars Building connections in new places (insert coaster image) and giving consumers a touch point beyond the moment of purchase both before and after purchase to extend the brand experience and control the brand message Pre-purchase behavior includes knowledge of upcoming event attendance (screen shot of sports team rewards + Ticketmaster integration) via surveys, rewards redeemed (like ticketing events) and direct integration w/ticketmaster…enables Budweiser to send targeted content/offers to these consumers before their attendance to encourage consumption in-event Fan interest via surveys allows marketing personalization at a personal level to encourage Budweiser to be a part of fan/entertainment experience for upcoming in-home and out-of-home experiences Gamification / connection with consumer after marketing experience such as the World Series / July…it’s a connection that last beyond the campaign end as now consumers see an entirely new world to engaged with their favorite beer brand beyond the aisle Drizzly (new channel for at-home delivery…similar to peapod/fresh direct)…allows Budweiser to own a new channel first through its best fans Budweiser is really good at reaching consumers during their influenceable moments – or opportunities where Budweiser might be part of a consideration set for purchase
- First and foremost, collecting data from all points of purchase…and not just traditional outlets like grocery or mass, but event venues and bars Building connections in new places (insert coaster image) and giving consumers a touch point beyond the moment of purchase both before and after purchase to extend the brand experience and control the brand message Pre-purchase behavior includes knowledge of upcoming event attendance (screen shot of sports team rewards + Ticketmaster integration) via surveys, rewards redeemed (like ticketing events) and direct integration w/ticketmaster…enables Budweiser to send targeted content/offers to these consumers before their attendance to encourage consumption in-event Fan interest via surveys allows marketing personalization at a personal level to encourage Budweiser to be a part of fan/entertainment experience for upcoming in-home and out-of-home experiences Gamification / connection with consumer after marketing experience such as the World Series / July…it’s a connection that last beyond the campaign end as now consumers see an entirely new world to engaged with their favorite beer brand beyond the aisle Drizzly (new channel for at-home delivery…similar to peapod/fresh direct)…allows Budweiser to own a new channel first through its best fans Budweiser is really good at reaching consumers during their influenceable moments – or opportunities where Budweiser might be part of a consideration set for purchase
- Non-purchase behaviors to track: -Relevant to the brand mission & consumer experience -Inform consumer journey -Add new value to the product or consumer brand experience
- Tutorials/Tips – on new products to build awareness and increase consideration ---and on the after purchase experience to ensure the product experience was right such as how to apply a new eyeliner UGC – before/after – tapping into that younger demographic + all about me generation Refer-a-friend – making it easy for friend in the digital sphere to share their favorite brand or products
- Tutorials/Tips – on new products to build awareness and increase consideration ---and on the after purchase experience to ensure the product experience was right such as how to apply a new eyeliner UGC – before/after – tapping into that younger demographic + all about me generation Refer-a-friend – making it easy for friend in the digital sphere to share their favorite brand or products
- Tutorials/Tips – on new products to build awareness and increase consideration ---and on the after purchase experience to ensure the product experience was right such as how to apply a new eyeliner UGC – before/after – tapping into that younger demographic + all about me generation Refer-a-friend – making it easy for friend in the digital sphere to share their favorite brand or products
- Purina Cat Chow wants to be there for you across all feline life stages – pre-adoption / new kitten acquisition to a maturing feline…and they execute this in two ways – under a clear brand mission that is personified through hthe program…healthy nourishment, lifestyle and emotional well beingh… And a unique brand voice quipping on cat lingo Purina curates an active social community and encourage engagements across channels, particularly social by offerings points for engagement / providing feedback / etc. Members are also point on unique brand journeys depending upon what lifecycle they’re in and this include digesting relevant catipedia articles about how to take care of feline best friends across the pillars Of course, community giveback and shelter donations (both food and monetary points) is significant in program. Top members can nominate shelters in their local communities and pawsitive stories are championed throughout their network…
- Purina Cat Chow wants to be there for you across all feline life stages – pre-adoption / new kitten acquisition to a maturing feline…and they execute this in two ways – under a clear brand mission that is personified through hthe program…healthy nourishment, lifestyle and emotional well beingh… And a unique brand voice quipping on cat lingo Purina curates an active social community and encourage engagements across channels, particularly social by offerings points for engagement / providing feedback / etc. Members are also point on unique brand journeys depending upon what lifecycle they’re in and this include digesting relevant catipedia articles about how to take care of feline best friends across the pillars Of course, community giveback and shelter donations (both food and monetary points) is significant in program. Top members can nominate shelters in their local communities and pawsitive stories are championed throughout their network…
- Purina Cat Chow wants to be there for you across all feline life stages – pre-adoption / new kitten acquisition to a maturing feline…and they execute this in two ways – under a clear brand mission that is personified through hthe program…healthy nourishment, lifestyle and emotional well beingh… And a unique brand voice quipping on cat lingo Purina curates an active social community and encourage engagements across channels, particularly social by offerings points for engagement / providing feedback / etc. Members are also point on unique brand journeys depending upon what lifecycle they’re in and this include digesting relevant catipedia articles about how to take care of feline best friends across the pillars Of course, community giveback and shelter donations (both food and monetary points) is significant in program. Top members can nominate shelters in their local communities and pawsitive stories are championed throughout their network…
- Purina Cat Chow wants to be there for you across all feline life stages – pre-adoption / new kitten acquisition to a maturing feline…and they execute this in two ways – under a clear brand mission that is personified through hthe program…healthy nourishment, lifestyle and emotional well beingh… And a unique brand voice quipping on cat lingo Purina curates an active social community and encourage engagements across channels, particularly social by offerings points for engagement / providing feedback / etc. Members are also point on unique brand journeys depending upon what lifecycle they’re in and this include digesting relevant catipedia articles about how to take care of feline best friends across the pillars Of course, community giveback and shelter donations (both food and monetary points) is significant in program. Top members can nominate shelters in their local communities and pawsitive stories are championed throughout their network…
- Purina Cat Chow wants to be there for you across all feline life stages – pre-adoption / new kitten acquisition to a maturing feline…and they execute this in two ways – under a clear brand mission that is personified through hthe program…healthy nourishment, lifestyle and emotional well beingh… And a unique brand voice quipping on cat lingo Purina curates an active social community and encourage engagements across channels, particularly social by offerings points for engagement / providing feedback / etc. Members are also point on unique brand journeys depending upon what lifecycle they’re in and this include digesting relevant catipedia articles about how to take care of feline best friends across the pillars Of course, community giveback and shelter donations (both food and monetary points) is significant in program. Top members can nominate shelters in their local communities and pawsitive stories are championed throughout their network…
- Collect the data and use it in activation channels…at crowdtwist, we don’t horde the data…we share it with our brands’ consumer experience partners and activation channels to create a seamless omnichannel experience…our data is your data…we don’t want to play the role of an another inefficient middle man
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