OMA RC

1. 247 years on, 0ld Moore’s Almanac
still tops the bill with over 40,000
copies sold in 6 months for 2011

2. Old Moores Almanac is one of Ireland’s oldest and
longest running publications for 247 years and still
going strong since 1764 and to this day still enjoys a
readership of approximately 250,000 with copy sales in
excess of 45,000 year in year out.
The following is a list of contents that may spark
your interest and offer you an opportunity to
advertise your product or service to a very large
and diversified audience
Farmstays/diversifying the core • farm
business Alternative energy• Woodlands
of Ireland• Fishing and fish farming• Agri-
software and gadgets • Horseracing
Syndicates• Biofuels in 2011• The latest in
farm machinery• Rural real estate• Organic
farming• Farm Management consulting •
Accounts/tax advice • Futuristic Farming•
Holiday at home and the waterways •
of Ireland Banking/insurance for agri-
business• Household hints• 4x4 vehicles •
Education for agricultural careers•
As well as Old Moores Almanac being an excellent read
and point of reference for many subjects.
It’s predictions both economic and sporting are eagerly
challenged each year but never the more conventional
data such as tides, moon phases etc.

3. Old Moore’s Almanac Rates 2012
Advertising Rates
Full Page €1250
Half Page €695
Quarter Page €450
Eighth Page €350
Special Positions
Outside Back Cover €1,850
Inside Front Cover €1,550
Inside Back Cover €1,550
Centre DPS €2,950
Technical Specifications
Size and Finish A5 portrait
We accept artwork in Apple Macintosh compatible format, as an InDesign Document with all images and fonts. We can also accept
documents in high resolution Adobe Acrobat PDF CMYK format. Please ensure that all image resolutions are 300 ppi or higher.
Height x Width
A5 Portrait Finish size: 210mm x 148mm
Bleed all round 216mm x 154mm
Type area 190mm x 128mm
Half Page Landscape Finish size: 90mm x 128mm
Third Page Landscape Finish size: 63mm x 128mm
Quarter Page Portrait Finish size: 90mm x 60mm
Quarter Page Landscape Finish size: 43mm x 128mm
All rates shown exclude VAT.
Please contact sales on 01 437 1164/63 or oma@ireland.com

4. TERMS AND CONDITIONS
1. Every advertisement placed and accepted for publication is subject to the conditions set out hereunder.
2. Subject as hereinafter provided, the advertisement will appear in the Publication indicated, published by OMA (‘the Publisher’), on condition that
the Publisher does not object to publishing the whole or any part of such advertisement.
3. The Advertiser and his advertising agent, if any, to the extent permissible by law, each indemnify the Publisher, Proprietor and employees of
the Publisher against all costs, expenses, claims, demands, damages and losses of any kind wholly or partially attributable to or arising out of
acceptance for publication of any advertising material.
4. The Publisher shall have the right to delete the whole or any part of the advertisement without prior notice to the Advertiser and (on making any
refund as shall in the opinion of the Publisher be equitable in respect of the whole or any proportion of any fee paid hereunder by the Advertiser)
shall have no liability whatsoever to the Advertiser in respect of such deletion.
5. The Advertiser may, at any time, by notifying the Publisher in writing not less than twenty-eight days prior to the copy date, as indicated on the
rate card already furnished, have all or any of the advertisement omitted from the Publication. On the giving of such notice the Publisher will refund
to the Advertiser any fee paid by the Advertiser. Any cancellation received after that date will be charged in full whether or not the advertisement
appears in the Publication for which it was ordered.
6. Without prejudice to the generality of the foregoing, the Publisher shall not be liable to the Advertiser for any damages whatsoever resulting
from failure to include all or any of the advertisements referred to herein in the Publication, nor from any errors whatsoever in the advertisement
printed in the Publication, where such damages would exceed 10% of the fee charged.
7. The Publisher shall not be liable to the Advertiser for any loss of profits or for any other consequential loss, damage, or expenses howsoever
caused, nor shall the Publisher be liable to the Advertiser in respect of any omission from the Publication.
8. The Advertiser shall pay to the Publisher the total price as set out in the rate card already furnished for the advertisement in the Publication. If the
Advertiser should fail to pay any amount due to the Publisher on the due date thereof, the Publisher shall have the right to cancel this agreement
without notice.
9. The Publisher shall have the right to reject all or any advertisements or any entry in the Publication and give no guarantee of any kind
whatsoever as to the position in the Publication of the advertisement.
10. The parties hereby agree that this agreement in writing is the entire agreement that exists between the parties in relation to this matter, and that
all prior representations, warranties, undertakings or understandings of any kind whatsoever are hereby expressly excluded. Neither the Publisher
nor the Advertiser shall be bound by any agreement or understanding not expressed herein.
11. The Publisher shall not be liable to the Advertiser in respect of any failure to carry out or delay in the carrying out any of the Publisher’s
obligations hereunder attributable to any cause of whatever nature outside the Publisher’s reasonable control.
12. With effect from the date of the publication of the next issue of the Publication, this agreement cancels and supersedes all or any previous
agreements between the Advertiser and the Publisher in respect of advertising appearing in the Publication.
13. This Agreement shall not be binding on the Publisher until the same has been accepted and executed for and on behalf of the Publisher.
14. This Agreement shall be deemed to have been made in the Republic of Ireland and shall be governed and construed in accordance with the
laws of the Republic of Ireland. The Advertiser irrevocably and unconditionally submits itself to the jurisdiction of the Courts of the Republic of
Ireland in respect of all disputes arising out of this Agreement. Any claim payable hereunder shall be paid in Ireland in Euro.
15. The provisions of Section 39 of the Sale of Goods and Supply of Services Act 1980 are expressly excluded from this contract.
16. Every advertisement is accepted for publication by the Publisher on the basis that the Advertiser and the advertising agent or any other
person who solicits the advertisement warrants to the Publisher that the advertisement and its contents are true and correct in all respects and
are in no way likely to mislead or deceive and thereby cause loss, damage or injury to members of the public to a material degree so as to be in
contravention of Section 8 of the Consumer Information Act, 1978.
CONTRACT AND COPY REGULATIONS
1. Agency and Advertiser shall indemnify Mac Communications (‘the Publisher’) against any damages and related expenses
(including legal fees) arising from the publication of the advertisement.
2. The Publisher shall have no liability for failure to execute accepted advertising orders.
3. The Publisher reserves the right to cancel any advertising order or reject any advertising copy at any time prior to press date, whether or not the
order or copy has already been accepted or acknowledged.
4. Position cannot be guaranteed.
5. The Publisher is not responsible for errors in advertisements.
6. Every advertisement is accepted for publication by the Publisher on the basis that the Advertiser and the Advertising Agent warrant that the
advertisement and its contents are true and correct and are in no way likely to mislead or deceive and thereby cause loss or damage or injury to
members of the public.
7. A commission will only apply to Advertising Agencies recognised by IAPI.
8. Space costs in Ireland are quoted excluding VAT, which will be charged at the rate applicable on the date of issue.