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 A Target audience is a specific group of people
that are attracted to a niche market.
 Target Audiences can also be a group of people
that are tied together through a common factor
e.g Age, Gender.
 In The media Industry, a Target Audience is
the group of a market you aim your product at.
This audience is normally directed at a specific
Age, Gender, and a certain type of Interest.
 My Target audience is both Genders. I feel this
due to my film having various elements that
attract to both sex’s such as Thriller and
Murder themes.
 The age of my Target Audience is around 16-
24. I feel this way due to my fresh take on a
timeless genre, and the use of an upcoming
actress is also more appealing to this market.
 I did some market research into my target
audience with the rough cut of my film using
social media to get honest feedback. Most
people within the 16-24 age group enjoyed it
proving to me I have successfully targeted a
correct age demographic.
 I found mostly only females of my target age demographic gave
me response on social media, so I decided to do another Market
Research with both male and females to see how they would feel
about my film.
 As my film involves more mature themes such
as sex, violence and murder I feel my film
would best be rated at 15. I feel this works well
with my Target Audience also as it lets them
know before seeing the film that it is of a more
mature standard, but not too mature that they
have to worry about getting in to the viewings.
I feel it also works with the older part of my
target demographic as it lets them know it is
not too immature for them.
 I have themes of other genres such as Thriller,
Murder and Drama that combine with my
more Obvious Film Noir genre to create a
hybrid genre that can appeal to a larger
audience.
 By involving themes of other genres I feel I
have created an Independent film that I hope
can achieve a mainstream audience because of
this as it opens up my Target Audience to a
larger mainstream audience.

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Daniel sachon evaluation 4

  • 1.
  • 2.  A Target audience is a specific group of people that are attracted to a niche market.  Target Audiences can also be a group of people that are tied together through a common factor e.g Age, Gender.  In The media Industry, a Target Audience is the group of a market you aim your product at. This audience is normally directed at a specific Age, Gender, and a certain type of Interest.
  • 3.  My Target audience is both Genders. I feel this due to my film having various elements that attract to both sex’s such as Thriller and Murder themes.  The age of my Target Audience is around 16- 24. I feel this way due to my fresh take on a timeless genre, and the use of an upcoming actress is also more appealing to this market.
  • 4.  I did some market research into my target audience with the rough cut of my film using social media to get honest feedback. Most people within the 16-24 age group enjoyed it proving to me I have successfully targeted a correct age demographic.
  • 5.  I found mostly only females of my target age demographic gave me response on social media, so I decided to do another Market Research with both male and females to see how they would feel about my film.
  • 6.  As my film involves more mature themes such as sex, violence and murder I feel my film would best be rated at 15. I feel this works well with my Target Audience also as it lets them know before seeing the film that it is of a more mature standard, but not too mature that they have to worry about getting in to the viewings. I feel it also works with the older part of my target demographic as it lets them know it is not too immature for them.
  • 7.  I have themes of other genres such as Thriller, Murder and Drama that combine with my more Obvious Film Noir genre to create a hybrid genre that can appeal to a larger audience.  By involving themes of other genres I feel I have created an Independent film that I hope can achieve a mainstream audience because of this as it opens up my Target Audience to a larger mainstream audience.