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Terms and conditions: Cocreating and launching Catalan terminology 'COVID-19: Key concepts' during the pandemic and lockdown. M.A. Julià, Cristina Bofill, Sandra Cuadrado

Comunicació presentada en el Simposi VAKKI (edició virtual) en un taller internacional sobre comunicació i terminologia organitzat per la Universitat de Vaasa (Finlàndia) i l’Associació Europea de Terminologia (AET), celebrat el 12 de febrer de 2021.

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Terms and conditions: Cocreating and launching Catalan terminology 'COVID-19: Key concepts' during the pandemic and lockdown. M.A. Julià, Cristina Bofill, Sandra Cuadrado

  1. 1. TERMCAT TERMS AND CONDITIONS – COCREATING AND LAUNCHING CATALAN TERMINOLOGY ‘COVID-19: KEY CONCEPTS’ DURING THE PANDEMIC AND LOCKDOWN M.A Julià, Cristina Bofill & Sandra Cuadrado
  2. 2. Sector-based terminology work
  3. 3. "Be fast, have no regrets... If you need to be right before you move, you will never win." Mike Ryan TERMINOLOGIST AND SCIENTISTS WE PINPOINTED DOUBTS ABOUT TERMINOLOGY AT AN EARLY STAGE. WE RESOLVED THESE, ALBEIT PROVISIONALLY.
  4. 4. SCIENCE AND EVERYDAY LIFE CANNOT AND SHOULD NOT BE SEPARATED.” - ROSALIND FRANKLIN
  5. 5. appearance of terms in real time and globally fast evolution of scientific knowledge need of rigour and precision multidisciplinary collaboration Facing terminology needs
  6. 6. “Above all, don't fear difficult moments. The best comes from them.” Rita Levi-Montalcini OPPORTUNITIES: -CONSOLIDATION OF TELEWORK, -READJUST OF OUR WORKING PROCESSES AND OUR SERVICES -MEETING THE NEEDS OF OUR USERS
  7. 7. TO WORK AS NORMAL HAD VERY POSITIVE EMOTIONAL EFFECTS ON SOCIETY AND CLEARLY CONTRIBUTED TO GIVING OUR USERS THE FEELING THAT THEY WERE NOT ALONE AT A TIME OF CRISIS.
  8. 8. Challenges faced by the Query Service in times of a pandemic
  9. 9. Terminology work undertaken by the Query Service engaged all the groups involved people directly affected by the illness, especially patients and their families health sector professionals health system managers social media users who began to talk about new terms language professionals, especially within the media
  10. 10. TERMS DETECTED: GIVING ANSWERS
  11. 11. Communication challenges in times of a pandemic
  12. 12. CORONAVIRUS MEANS ISOLATION. AND ISOLATION MEANS SOCIAL MEDIA. - NYTIMES
  13. 13. Lockdown&Remote working FROM A COMMUNICATION PERSPECTIVE, WE WERE QUITE CLEAR THAT WE HAD TO KEEP TWO ESSENTIAL VALUES IN MIND: REMAINING VISIBLE AND CONTINUING TO OFFER THE SAME SERVICE.
  14. 14. 16 March 2020 Remote work: we need each other and we have each other. The team at TERMCAT is #workingremotely and we will continue to answer your queries from home. Remember you can find information about terminology on our website #imstayinghome #wellmakeit TWITTER
  15. 15. 17 March 20.000 followers 17 July 20.816 followers 31 December 21.797 followers (2019: 19.422)
  16. 16. Compared with the same period of 2019, our Twitter engagement rate has increased by 40%. data
  17. 17. 24 RETWEETS + PER DAY 2019: 11 RETWEETS PER DAY + TWITTER
  18. 18. 47 LIKES + PER DAY 2019: 21 LIKES PER DAY + TWITTER
  19. 19. TOTAL: 2.376 MENTIONS 2019: 1.349 TWITTER
  20. 20. Construction of a narrative based on the chronology of terms related with COVID on social media: ‘storytelling’ 26 March 2020 On the subject of coronavirus: pronunciation 7 April 2020 Social consequences of the pandemic: ERTE/ERTO (furlough scheme) 8 April 2020 #termoftheweek is personal protective equipment PPE) 14 April 2020 Coronavirus terminology update: 40 terms 19 December 2020 Infographics+La marató [TV3 fundraiser] (media) 7 January 2021 (#distancehandsfacemask) The year begins with some worrying data and new restrictions. Let's recall the terms for the basic measures
  21. 21. “THE USER JUMPS FROM ONE IMAGE TO THE NEXT LIKE AN EDITOR IN A CUTTING ROOM, WITHOUT A SPECIFIC ROUTE MAP; THIS ATTITUDE TENDS TO BE ENHANCED BY THE HYPERLINK NATURE OF THE WEB AND THE OPPORTUNITIES FOR MULTISCREEN NAVIGATION. THE NARRATIVE AND, THEREFORE, THE MEANING IS LEFT IN THE HANDS OF THE USER, A KIND OF DATA FLÂNEUR, A CYBERNETIC SURFER IN AN ENVIRONMENT OF ‘LIQUID ARCHITECTURE’ ”. - I. GUARDIOLA
  22. 22. COVID-19: NEW FORMATS: INFOGRAPHICS
  23. 23. ‘IT IS ONLY TOGETHER THAT CRITICAL THINKING AND COLLECTIVE INTELLIGENCE CAN BE ACHIEVED’. GENÍS ROCA
  24. 24. CONCLUSIONS
  25. 25. TERMCAT M.A Julià Cristina Bofill Sandra Cuadrado WWW.TERMCAT.CAT @termcat

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