#FeelingBeautiful was top trending topic of India (on Aug,20th 2012). With in 5 hours, total 991+ conversations & 1.4M impressions from .25M followers reach have generated.
Note: You can view this case study to know "how", "when" & "what" needs to be done in order to provide twitter influencers with compelling conversation hooks to enter into discussions.
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#FeelingBeautiful Twitter Case Study
1.
2. Brand Name: VLCC INDIA
I Brand Intro: VLCC aims to ensure a
be7er quality of life for everyone
by shaping people’s confidence
N and making Slimming, Beauty &
Health accessible to all sections of
our society
T
Platform: Twi7er
R Objective: Provide influencer'ʹs with
compelling conversation hooks to
create buzz.
O
3. On Aug 20th ,VLCC India floats a
B question on Twi7er asking what is
the most beautiful feeling you
ever had or wish to have?.
R
Hashtag used for creating virality
was #feelingbeautiful
I
E
F
4. First Tweet at 11:00 a.m from
S @VLCCIndia
#feelingbeautiful Trends in India
T at 12:29 p.m
#feelingbeautiful becomes top
A trend of India at 1:40 p.m
R
T
5. Challenge 1: Aug 20, 2012 was a
Holiday due to “EID” festival . The challenge
was to compete with conversations around #Eid
Mubarak
Challenge 2: India had defeated
Pakistan by one wicket at the #u19cwc in a
thrilling match. Lots of conversations generated
on #U19 #U19CWC #Pakistan & #IndVsPak
6. First Tweet at 11:00 a.m from @VLCCIndia compels
followers to talk about their experiences related to
topic of #feelingbeautiful.
Around 12:15 p.m
Users start to
interactions based
on their
#feelingbeautiful
experiences which
provides us a
position on Twi7er
Trends.
Challenge:
To create more virality & conversations for
becoming the TOP Trend in India
7. W We Did?
“ We then started
H interacting with the
users to Strengthen
A the emotional
connection ”
T
9. At 12:53 p.m
#FeelingBeautiful
reached at 4th position
of Twi7er Trends
Challenge: To create
more conversations &
fight with #U19CWC ,
#IndVsPak & “Eid
Mubarak for top
position”
10. W We Did?
“ We then created
H compelling
conversation hooks
A for influencer'ʹs to
enter into
T #feelingbeautiful
discussion”.
20. Top Users on the basis of tweets
100 94
90 81
80
70
60 56
53
50
40
30
20 20
10 17
15
0
21. Top Users on the basis of
impressions received
900000 831792
800000
700000
600000
500000
400000
300000
200000 135270
76406
100000 46064 45212
29075 28323
0
22. Summary
#feelingbeautiful
991+
A total of
conversations were recorded with
1.4M impressions generated
.25M
which reached followers on Twi7er
within 5 hours.
23. “ All the data mined & analyzed
was with our proprietary tools “
Thank You