1. Pseudomedicine in
Estonian media
Martin Vällik
www.skeptik.ee
Tallinn 2012

2. skeptik.ee
• Health, astrology, dowsing, equality, religion;
Umbluu award, 8000 € challenge

5. pH Miracle

6. Myth #1: must be slim

7. Myth #2:
ancient, exotic is good

8. Myth #3:
environment and food is out
to kill you
• Food is toxic, must go organic or veg
• Water is toxic, must purify
• Air is not good, must ionize
• Radiation – mobile phones, power lines,
sterilisation plants, the Sun, Earth

9. Myth #4:
your body and mind is in to
kill you
• Detox scams: footbath, liver massage,
coffee enemas, letting „bad blood“; toxins
everywhere
• „Think right“ and happy thoughts, skeptics
die early, believer live longer

10. Shruggie
Shruggie (noun): a person who doesn’t care about the science
versus pseudoscience debate. When presented with descriptions
of exaggerated or fraudulent health claims or practices, their
response is to shrug. Shruggies are fairly inert, they will not
argue the merits (or lack thereof) of complementary and
alternative medicine (CAM) or pseudoscience in general. They
simply aren’t all that interested in the discussion, and are
somewhat puzzled by those who are.
Val Jones, http://www.sciencebasedmedicine.org/index.php/a-shruggie-awakening/

11. Bad Science
Ben Goldacre

12. Päästevitsamees

13. The end
Thank you!