1. Clothing and
Footwear Retailers
in India
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2. Introduction
• Clothing and footwear value sales grew from 16% to Rs.
1 trillion.
• Most of the players in this field are creating awareness of
their brands as consumers are becoming brand-
conscious.
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3. Brief history
• India has huge unorganized market for clothing and
footwear retailing which mostly sell unbranded products.
• As employment and disposable income levels have
increased over the years, Indian consumers are buying
more apparel and footwear.
• Consumers are moving from unorganized to organized
channel.
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4. Cont’d…
• India remained the leading global clothing and footwear
retailer as of 2007 with 3,18,960 outlets.
• India has maximum number of clothing and footwear
retail outlets globally
• As of 2007, 5% of Indian consumers expenditure was on
clothing and footwear.
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5. Influx of foreign apparel retailers
• Bata India Ltd. led in terms of the share of outlets, selling
space and value sales.
• Bata caters to middle class consumers by offering
footwear at affordable prices.
• National and regional players like Liberty Shoes Ltd. and
Metro Shoes Pvt. Ltd. offer similar products at
comparable prices.
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6. Cont’d…
• Bata is followed by clothing players Raymond and Koutons
Retail India.
• Koutons started its operation in 2006 by franchising its two
apparel outlet brands of Koutons and Charlie Outlaw
• Franchised its outlets in North India targeting on middle
class consumers.
• Multinational brands like Benetton, Pepe and Van Heusen
targeted at wealthy customers.
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7. Cont’d…
• 2006: Benetton Group has launched its fashion label
“Sisley”.
• 2007: Its first outlet and the new outlets added
concentrating in New Delhi and target affluence
consumers.
• Benetton tied up with Trent to open and manage new
Sisley stores.
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8. Footwear retailers in India
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9. Clothing Retailers in India
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10. Major International Players
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11. Conclusion
• Bata is expected to continue to lose share due to intense
competition.
• Apparel retailers are opening more specialized outlets
targeted at a specific consumer segments.
• As consumers incomes rise, purchases of branded clothing
and footwear are expected to rise with increasing shift from
the unorganized to organized channel.
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12. Thank You
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Src. - RetailBiz