A basic introduction to the WordPress website and blog publishing platform, presented at MEGAComm Tel Aviv, February 20, 2011

1. WordPress – now a board game!

2. The Ins and Outs of WordPress Nadine Wildmann, Meeple Communications MEGAComm, Tel Aviv, February 20, 2011

4. Easy to learn and use Content Management System (CMS)

5. Open source, community support

6. Powerful blogging tool

7. A way for non-programmers to create professional websites and blogs

8. Works in most browsers, strong SEOMegaComm Tel Aviv, February 20, 2011 3

9. The World of WordPress 4 MEGAComm, Tel Aviv, February 20, 2011 WordPress.org, WordPress.com Matt Mullenweg, founder and open-source evangelist Automattic, WordPress company WordPress Foundation WordCamp Illuminea’s Miriam Schwab runs WordCamp in Jerusalem, Matt attended last September

10. WordPress.com vs.WordPress.org WordPress.com WordPress.org 5 MEGAComm, Tel Aviv, February 20, 2011

12. Built-in functions

13. Limited customization

14. Free

15. Paid upgrades available, such as your own domain name

16. Expanded functionality through 13,000 plugins

17. External resources such as commercial themes

18. More control, more responsibility

19. You need to pay a web server host6 MEGAComm, Tel Aviv, February 20, 2011

20. Websites and Blogs

22. Content is sorted by Category

23. Websites

24. WordPress can create traditional websites

25. Combinations

26. Blog is integrated into a website8 MEGAComm, Tel Aviv, February 20, 2011

27. WordPress Examples MegaComm Tel Aviv, February 20, 2011 9

28. MegaComm Tel Aviv, February 20, 2011 10

29. MegaComm Tel Aviv, February 20, 2011 11

30. MegaComm Tel Aviv, February 20, 2011 12

31. MegaComm Tel Aviv, February 20, 2011 13

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33. MegaComm Tel Aviv, February 20, 2011 15

34. Inside WordPress

35. WordPress Elements Core / Loop Content – Text, Images, Media Theme – Design, Functionality Plugins – Added functionality Widgets Dashboard Settings 17 MEGAComm, Tel Aviv, February 20, 2011

36. Pages and Posts WordPress has both Posts and Pages Pages are static Posts can appear On the Home page On one or more Category pages In sidebars or sections of pages As full posts or excerpts With or without thumbnail images MegaComm Tel Aviv, February 20, 2011 18

38. Formatting

39. Media

40. Drafts and Reviewing

41. Page Preview

42. Category and Tag labeling

43. Visual Editor and HTML views

44. Permalinks - WordPress makes it easy to control the url links that Google sees19 MEGAComm, Tel Aviv, February 20, 2011

47. Image Library MegaComm Tel Aviv, February 20, 2011 22

48. Permalinks MegaComm Tel Aviv, February 20, 2011 23

49. Menus Static and Category pages can be combined on one navigation bar Or create two separate menus Drag and slide menu for sub-pages MegaComm Tel Aviv, February 20, 2011 24

50. Widgets Drag into widgetized areas such as sidebars Text widgets can include HTML MegaComm Tel Aviv, February 20, 2011 25

51. Theme Selection

52. Theme Sources WordPress.org Free Themes Tested Popular | New | Featured Can be installed directly through backend Other Free Risky, evaluate source and reason for free offer Commercial Below $50 – investigate developer reputation Above $50 are usually stable and supported 27 MEGAComm, Tel Aviv, February 20, 2011

53. WordPress.org New Themes MegaComm Tel Aviv, February 20, 2011 28

54. Evaluating Themes Navigation bar Widgetized areas – Magazine style Theme options Thumbnail / Featured Image treatment Graphics MegaComm Tel Aviv, February 20, 2011 29

55. Theme Customization

56. Mystique Theme MegaComm Tel Aviv, February 20, 2011 31

57. Weaver Theme MegaComm Tel Aviv, February 20, 2011 32

58. Theme Structure Files PHP CSS Others – Javascript, Ajax Images Can be replaced via FTP 33 MEGAComm, Tel Aviv, February 20, 2011

59. Theme Modification Methods Edit code files through WP backend Image replacement WordPress default theme options Header Background color Theme options 34 MEGAComm, Tel Aviv, February 20, 2011

60. WordPress Default Theme: 2010 MegaComm Tel Aviv, February 20, 2011 35

61. 2010 Theme Header Options MegaComm Tel Aviv, February 20, 2011 36

62. 2010 Theme Background Options MegaComm Tel Aviv, February 20, 2011 37

63. 2010 Theme Modified MegaComm Tel Aviv, February 20, 2011 38

64. Theme Options

65. Atahualpa Theme MegaComm Tel Aviv, February 20, 2011 40

66. Atahualpa Theme Options MegaComm Tel Aviv, February 20, 2011 41

67. Atahualpa Theme Options MegaComm Tel Aviv, February 20, 2011 42

68. Evolve Theme MegaComm Tel Aviv, February 20, 2011 43

69. Evolve Theme Options MegaComm Tel Aviv, February 20, 2011 44

70. Platform Theme MegaComm Tel Aviv, February 20, 2011 45

71. Platform Theme Options MegaComm Tel Aviv, February 20, 2011 46

72. Plugins

74. Enhancements

75. Functionality

76. Monetization

77. Online stores

78. PayPal

79. Advertising

80. Banners, Google Adwords, Google Adsense

81. Affiliate marketing48 MEGAComm, Tel Aviv, February 20, 2011

82. Installing Plugins MegaComm Tel Aviv, February 20, 2011 49

84. Share – Visitors post an article from your website to their own Twitter account

85. Import – Your Twitter feed comes in live to your website

86. Post to – Your blog posts are automatically posted to your Twitter account MegaComm Tel Aviv, February 20, 2011 50

87. Now you’re ready to play the game! Each player needs to implement the optimal combination of plugins. It sounds easy, right? But there are 3 dice representing requests from the boss that players must fulfill – sometimes those will destroy all your work. MegaComm Tel Aviv, February 20, 2011 51

88. Thank You MEGAComm, Tel Aviv, February 20, 2011 52 Nadine Wildmann Meeple Communications Web Design and WordPress Training www.meeplecom.comnadine@meeplecom.com WordPress resource links: www.yoursteppinstone.com (A Meeple is a human or animal shaped wooden token used in board games.) The WordPress Board Gamewas introduced at WordCamp Indonesia, January 29, 2011