Mission: Catalyze innovation through maximizing engagement Why Innovation fails: Lessons that shaped Twoor Clear support from the top: Leader is behind challenge. Participants hear directly from the leader. Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge. First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win. Innovation takes time: Leverage a Best in Class process for innovation, easy to follow. Current Innovation platform pitfalls Expensive (customized, proprietary) Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation But what if we follow a simple, best in class process?

1. Twoor.
The “How might we…” Company
Mission: Catalyze innovation
through maximizing engagement

2. Unmet user needs
Business leader: Employees:
How might we… We have ideas, and can
Increase revenue help
Open a new channel Nobody asks us
Create a new business
mode
Community leader: Community:
How might we… Nobody asks us
Solve the social
challenge in our hands
Increase our funding
Do the things people
care
Engagement is not easy to facilitate
2

3. Why Innovation fails:
Lessons that shaped Twoor
1.Clear support from the top: Leader is behind challenge.
Participants hear directly from the leader.
2.Clear follow-up on the top ideas: Leader support enables
success. Clear expectations on the results of the challenge.
3.First set of ideas is shallow: Ideas start raw and improve with
collaboration… Some people have ideas to share and some seek
ideas that get them excited…connections help everyone win.
4.Innovation takes time: Leverage a Best in Class process for
innovation, easy to follow.
3

4. Current Innovation platform
pitfalls
• Expensive (customized, proprietary)
• Rich in processes…Capture the needed
information…Generate great
reports…however, the data rarely
generates true innovation
Ideas languish as innovators lack
a way to advance their ideas
4

5. But what if we follow a simple, best in class
process
Sponsor
Launched
Challenge
Implement Participants
best ideas create ideas
Announce Build on each
winner other ideas
Rank best
ideas
What happens?
5

6. 1. How it works- Create a Challenge
• Create a challenge, using our proven
templates
• Keep it simple – maximum three
questions to answer
– How will this contribute to
solving the challenge?
– Who will benefit?
– Have you seen something similar
implemented somewhere else?
• Add a document with more
details, only if absolutely
needed
• A link to a video with the
sponsor introducing the
challenge is very helpful
6

7. 2. How it works- Invite Challenge participants
• Very important – who is the
Sponsor?
• Sponsor needs to be visible
– Ideas will be acted upon
– The sponsor will ensure funding
for the top ideas
• Who are the participants
– Public challenge (everyone can
participate)
– Only employees with a certain e-
mail address format can attend
(abc@ibm.com)
– A private group, entered as a set
of e-mail addresses
7

8. 3. How it works- Invite Challenge participants
• Very important – who is the
Sponsor?
• Sponsor needs to be visible
– Ideas will be acted upon
– The sponsor will ensure funding
for the top ideas
• Who are the participants
– Public challenge (everyone can
participate)
– Only employees with a certain e-
mail address format can attend
(abc@ibm.com)
– A private group, entered as a set
of e-mail addresses
8

9. 2. Challenge participants submit ideas
• Participants submit their own
ideas, via a simple form
• Or comment on others’ ideas
• Participants can “subscribe”
to challenges and ideas
• Similar / Associated ideas are
shown to participants, to
further increase participation
and ideation
9

10. 3. Participants rate ideas, and add to them
• Participants can rate ideas
(Likes, Potential Value,
Estimated Cost)
• Participants comment on
ideas
• Over time, best ideas surface
to the top
10

11. And we focus the solution on the
innovators?
Build Teams
Recruit from across the
company or let them find Grow ideas
you. Evolve your idea by
capturing notes, todos,
documents, and links to
relevant information.
Connect Collaborate
Tags locate those with Take advantage of the
similar interests. Make collective wisdom of the
connections company through
What happens? comments and discussion.
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12. What really happens?
Twoor catalyzes innovation through maximum engagement
Increased Quantity of Innovation
• Ideation up 1,000%, Participation up 500%
Increased Quality of Innovation
• Collaboration with experts in the “tagged” areas
• Leads to diversity of thought, and better solutions
Translated into better Time to market
• Idea went from napkin to beta in 90 days
• We were able to lift and scale from another business unit
Engaged and Delighted Employees and Partners
• Renewed belief in your company ability to be a leader in innovation
• Value added outlet for creative employees
12
*for citations, see last slide in the appendix

13. Twoor.com gets results by focusing
on the needs of innovators and
sponsors
• Major problems addressed:
– People want to lend their expertise to projects matching
their interests, but are unaware of opportunities
– Leaders must facilitate innovation, but have little time
– Little recognition of participation or contributions
13

14. Ideas at your Company no
longer languish, they flourish!
By creating a solution that works
for innovators we have…
– Increased innovation participation by
500%
– Increased ideation by 1000%
– Released 10 ideas to beta
– And delighted our employees
14

15. And we make it cost $500 per
challenge ?
And we make it five minutes to
launch a challenge
And provide all the best in class
processes to sponsor and users
along the way
What happens?
15