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2. TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. Australia Athletic Apparel and Footwear Industry Introduction
3.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012
3.1.1. By Athletic Apparel, 2006-2012
3.1.2. By Athletic Footwear, 2006-2012
3.2. Australia Athletic Apparel Market Segmentation
3.2.1. By Gender, 2012
3.2.2. By Product Categories, 2012
3.3. Australia Athletic Apparel and Footwear Industry: Trends and Developments
Increasing Sports Participation
Australia's Ageing Population
Growing Sports Sponsorship
3.4. Market Share of Major Distribution Channels in Australia Athletic Apparel and
Footwear Industry, 2011
3.4.1. By Athletic Apparel, 2011
3.4.2. By Athletic Footwear, 2011
3.5. Competitive Landscape of Australia Athletic Apparel and Footwear Industry
3.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 2006-
2017
3.6.1. Population, 2006-2017
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3. 3.6.2. Consumer Expenditure on Clothing and Footwear, 2006-2017
3.6.3. Import of Athletic Footwear in Australia, FY’2006-FY’2017
3.6.4. Export of Athletic Footwear from Australia, FY’2006-FY’2017
3.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic
Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
Increased Focus on Product Research and Development
Targeting the Middle-Class Segment of China
5.1.3. Financial Performance, FY’2008-FY’2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
Emphasizing on innovative footwear designs for the niche market segment
Bringing New Technologies
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
Differentiating Brand Elements
Growth through Acquisitions
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4. Increasing Focus on Restructuring and Regional Diversification
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
6.4. Disclaimer
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5. LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic
Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 6: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-
2012
Figure 7: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million,
2006-2012
Figure 8: Australia Athletic Apparel Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012
Figure 9: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis
of Contribution in Percentage (%), 2012
Figure 10: Market Share of Distribution Channels in Australia Athletic Apparel Market on the
Basis of Contribution in Percentage (%), 2011
Figure 11: Market Share of Distribution Channels in Australia Athletic Footwear Market on the
Basis of Contribution in Percentage (%), 2011
Figure 12: Australia Population in Million, 2006-2017
Figure 13: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 2006-
2017
Figure 14: Import of Athletic Footwear in Australia in USD Million, FY’2006-FY’2017
Figure 15: Export of Athletic Footwear from Australia in USD Million, FY’2006-FY’2017
Figure 16: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue
in USD Million, 2013-2017
Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
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6. Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian
Countries in Percentage (%), FY’2012
Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD
Million, FY’2008-FY’2012
Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,
FY’2008-FY’2012
Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD
Million, 2008-2012P
Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and
Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the
Basis of Contribution in Percentage (%), 2012P
Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,
2008-2012
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7. LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on
the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 4: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in
USD Million, 2012
Table 5: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2012
Table 6: Australia Sports Participation by Categories in Thousands, 2006-2010
Table 7: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of
Percentage of Consumers Buying at Each Destination, 2011
Table 8: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis of
Percentage of Consumers Buying at Each Destination, 2011
Table 9: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011
Table 10: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of
Revenue in USD Million, 2013-2017
Table 11: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis
of Revenue in USD Million, 2013-2017
Table 12: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic
Apparel and Footwear Industry Prospects
Table 13: Total Number of NIKE Stores in the World in Units, 2011
Table 14: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,
FY’2012
Table 15: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 16: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 17: Adidas Group Asia –Pacific Research and Development Centers in Asian Countries
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8. Table 18: Adidas Group Global Research and Development Expenditure in USD Million, as a
Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 19: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and
Accessories in USD Million, 2012
Table 20: PUMA Number of Employees by Geography, 2009-2011
Table 21: Correlation Matrix of Australia Athletic Apparel and Footwear Market
Table 22: Regression Coefficients Output of the Australia Athletic Apparel and Footwear Market
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9. ASIA-PACIFIC ATHLETIC WEAR MARKET
SEGMENTATION, 2006-2012
BY ATHLETIC APPAREL AND FOOTWEAR, 2006-2012
Asia-Pacific market for sportswear has been traditionally dominated by athletic apparels which
have contributed nearly ~% to the overall sportswear market in 2012. However, the contribution
has witnessed a decline over the last five years from ~% in 2006 to ~% in 2011. This is
because…
Figure: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic
Footwear on the Basis of Contribution in Percentage (%), 2006-2012
100.0%
90.0%
80.0%
70.0%
60.0%
Percentage(%)
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2006 2007 2008 2009 2010 2011 2012P
Athletic Apparel Athletic Footwear
Table: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear
on the Basis of Revenue in USD Million, 2006-2012
Particulars 2006 2007 2008 2009 2010 2011 2012P
Athletic Apparel
Athletic Footwear
Total
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10. AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKET
SIZE, 2006-2012
BY ATHLETIC APPAREL, 2006-2012
Sporting activity is a popular recreational quest in Australia and is in accordance with the
country’s outdoor lifestyle…Australian market for sports apparel has experienced rapid growth
over the last two years due to the increased desire…
…the trend towards physical recreational pursuits is also spurred by ‘fun runs’ and the media
coverage of national champions such as golf star Greg ‘the Shark’ Norman has aided the growth
of sports apparel and footwear in Australia thereby leading to inclined revenue generated by the
market. The athletic apparel market in the country reached USD ~ million in 2012 as compared
to USD ~ million in 2006, thus growing at a CAGR of 8.3% over the period…
Figure: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million,
2006-2012
800.0
700.0
600.0
500.0
USD Million
400.0
300.0
200.0
100.0
0.0
2006 2007 2008 2009 2010 2011 2012P
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11. AUSTRALIA ATHLETIC APPAREL MARKET SEGMENTATION
BY GENDER, 2012
Men’s wear is the largest segment of Australia athletic apparel market. The segment held ~% of
the athletic apparel market in the country in 2012 and was valued at USD ~ million. Women’s
wear is the second largest segment of athletic apparel market in Australia…
Figure: Australia Athletic Apparel Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012
Men
Women
Kids
Table: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in
USD Million, 2012
Particulars Revenue( USD Million)
Men
Women
Kids
Total
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12. BY PRODUCT CATEGORIES, 2012
The athletic footwear market in Australia although is a mature market but still has the potential
to generate demand amongst all categories of consumers irrespective of their age. This segment
of the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designs
and models which has gained the preference of the people over the years…
Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia
and generated revenue worth USD ~ million in 2012. The increasing involvement in…cross
training footwear held third position in athletic footwear market in Australia, accounting for
nearly ~% of the overall market in 2012, followed by…
Figure: Australia Athletic Footwear Market Segmentation by Product Categories on the
Basis of Contribution in Percentage (%), 2012
Running
Atheltic/Leisure
Cross Training
Football
Court
Basketball
Cleated
Others
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13. MARKET SHARE OF MAJOR DISTRIBUTION CHANNELS IN
AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY,
2011
BY ATHLETIC APPAREL, 2011
In 2011, specialty sports store and general clothing store contributed around ~% and ~% of the
total athletic apparel market sales respectively.
The Australian athletic apparel market is fragmented with the presence of several players, of
which Rebel Sports contributed around ~% of the total revenue of the athletic apparel market in
2011…Amart All Sports is the second largest player in the athletic apparel market footwear
segment which contributed around ~% of the total Australian athletic apparel market in 2011…
…General clothing store has also held a significant share in the market for sports clothing in
Australia with the presence of leading players such as KMART, Target and Big W which
commands a market share of ~%, ~% and ~% respectively in 2011…
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14. Figure: Market Share of Distribution Channels in Australia Athletic Apparel Market on
the Basis of Contribution in Percentage (%), 2011
Specialty Sports Store
General Clothing
Store
Online Sales
Table: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis
of Percentage of Consumers Buying at Each Destination, 2011
Distribution Channels Market Share (%)
Specialty Sports Store
Rebel Sports
Amart All sports
Athletes Foot
Lorna Jane
Sports Co
Others
Total
General Clothing Store
KMART
Target
Big W
Myers
Cotton on Body
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15. Others
Total
Online Sales
oo.com.au
Amart All sports
Catch of the Day
Rebel
Paul's
eBay .com
wiggle.com
Nike
Others
Total
AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKET
FUTURE OUTLOOK AND PROJECTIONS, 2013-2017
…although the Australian sportswear market witnessed downfall in 2010 and 2011, the market is
expected to come out of the same as the overall apparel market is expected to witness healthy
growth rates in the coming years… The future of the Athletic apparel market in the short run
seems to be promising as the Australian Open… athletic apparel market in Australia is expected
to reach USD ~ million in 2017 as compared to USD ~ million in 2012, thereby growing at a
CAGR of 6.8% from 2013-2017.
…overall outlook for online sales of sports apparel and footwear in Australia also remains
constructive since many consumers have been purchasing goods from Australian online
providers. Sporting goods retailers have been some of the first to embrace online retail and are
offering consumers this channel…
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16. Figure: Australia Athletic Apparel and Footwear Market Projections on the Basis of
Revenue in USD Million, 2013-2017
1,000.0
900.0
800.0
700.0
USD Million
600.0
500.0
400.0
300.0
200.0
100.0
0.0
2013 2014 2015 2016 2017
Atheltic Apparel Atheltic Footwear
ASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEAR
MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-
2017
The future of the athletic footwear market is likely to be favorable as the preference for a healthy
lifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestyles
and… In the absence of major economic shocks, the athletic apparel and footwear industry in
Asian region is expected to expand in 2013 and 2014. Following macroeconomic trends…
…growing awareness about healthy lifestyle is expected to lead to an increased involvement in
sports and fitness activities, thereby leading to… in the coming few years, it is expected that
consumption will continue to be driven by…
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17. Overall, the sporting goods companies in Asian region are rapidly adopting strategies to address
distinctive demand of men and women, a diverse age segment, the casual, competitive or non-
athletes who prefer fitness clothing for daily use…
A number of sporting events such as the Rugby World Cup… that the hosting of such events in
the countries such as China, India, and Japan will further impel the demand for sports apparel
and footwear. Asia-Pacific is forecasted to emerge as the fastest growing market for athletic
apparel and footwear with an expected CAGR of 12.3% from 2013-2017…
Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the
Basis of Revenue in USD Million, 2013-2017
35,000.0
30,000.0
25,000.0
USD Million
20,000.0
15,000.0
10,000.0
5,000.0
0.0
2013 2014 2015 2016 2017
Athletic Apparel Atheltic Footwear
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