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Social Networking and Libraries


    Building Communities through Innovative
           Applications of Technology,
      PLA/ ALA Annual Conference 2009


               Meg Canada
     Senior Librarian, Hennepin County Library
How do you learn this stuff?

•   PLAY
•   Trial and error (or success)
•   Mashable.com
•   Social Media Meet-ups
•   Teens
Do you have a
   Communications
      Strategy?
  A Brand Strategy?
How do you tell your library’s story?
Now- Do you have a
Social Media Strategy?
And what does this have to do with our
 core missions as libraries anyway?
6 Reasons to Consider
1. To build awareness and promote the library and programs and services

2. To manage the library’s brand and reputation- which includes the
    accuracy of information shared about the library

3. To establishing thought leadership as the community’s provider of
    choice for research, reader’s advisory, programs [insert your library's
    mission here]

4. To customer-source improvements to our website or library service
    based on customer feedback

5. To provide a venue for customer-contributed content

6. To reach new and inactive patrons or customers
Seen on Twitter.com
Responding
Hey Sam, I’m using our conversation
       for a presentation…
Where do I listen?
Where should we be?
Where are we going?

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Social Networking and Libraries

  • 1. Social Networking and Libraries Building Communities through Innovative Applications of Technology, PLA/ ALA Annual Conference 2009 Meg Canada Senior Librarian, Hennepin County Library
  • 2. How do you learn this stuff? • PLAY • Trial and error (or success) • Mashable.com • Social Media Meet-ups • Teens
  • 3. Do you have a Communications Strategy? A Brand Strategy? How do you tell your library’s story?
  • 4. Now- Do you have a Social Media Strategy? And what does this have to do with our core missions as libraries anyway?
  • 5. 6 Reasons to Consider 1. To build awareness and promote the library and programs and services 2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library 3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here] 4. To customer-source improvements to our website or library service based on customer feedback 5. To provide a venue for customer-contributed content 6. To reach new and inactive patrons or customers
  • 7.
  • 9. Hey Sam, I’m using our conversation for a presentation…
  • 10. Where do I listen?
  • 12. Where are we going?