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Mehrdad Piroozram

Future Relevance of Apps & Ads

Empresariales Tecnología

© Copyright 2007-2010 by iSteps
Mehrdad
Piroozram
Serial
Entrepreneur
twi5er.com/piroozram
mehrdad@iSteps.de
The Future Relevance of
In-App Advertising
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Megatrends
# Social networks aggregate the internet
# Total user involvement - UGC
# Software to service – Cloud
# Internet is getting mobile
# Devices fragment
# Apps serve & connect these trends
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Social Airtime
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Page Views US 09/10
Facebook.com & Google.com in the US / excludes mobile traffic
Quelle: www.hitwise.com
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Mobile Airtime
Quelle: Morgan Stanley
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Mobile Page Views Japan
Quelle: Company reports, Morgan Stanley Research
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Airtime Fragmentation
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Advertising Shift
Aggregation Mobile Fragmentation
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
App Ad Players
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Apps as Ads
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Ads in Apps
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
Ads through Apps
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
iAd
Donnerstag, 25. November 2010

© Copyright 2007-2010 by iSteps
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Donnerstag, 25. November 2010

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2. © Copyright 2007-2010 by iSteps Megatrends # Social networks aggregate the internet # Total user involvement - UGC # Software to service – Cloud # Internet is getting mobile # Devices fragment # Apps serve & connect these trends Donnerstag, 25. November 2010

Notas del editor

\n
\n
Agrigation von inet \nD. Staten zw User & Ved\nneue Regeln im inet\nbinnen maerkt + barrieren\n\ngeregelter, provisioning, ...\napps geregelte &#xFC;berg&#xE4;nge\n\n
Vergleich Unterschiede FB, Google\nPageviews to Airtime\n
\n
\n
das inet wird mobiler\nmehr airtime inet\nalles wird schneller 120m ios 13Q\nvs Netscape 27M \nApps liefern den Mehrwehrt\nalles wird schneller iPad 28 Tage\n\n
How Quickly Mobile Can Overtake Desktop &#x2013; Mixi Mobile Page Views = 84% vs. 17%\nCQ2:06 &#x2013; CQ 3:10\n
immer mehr Ger&#xE4;te im Alltag\niPad in 28 Tagen eine Mio (Folie Umstellen)\nDie Airtime fragmentiert\nApps sind die schnellen enabler\n\n\n\n
d. Entwicklungen brauchen n. Schnittstellen -> Apps sind die Browser von Web 2.0\nmassive Verbreitung zynga > 200mio\napple knackt die 10mld marke / 7mld\n&#xFC;berleitung ads, ads folgen reichweite\n(Appstore als ,All over Apps&#x2018;)\n
Eco Systeme, Apps, Networks\ngilt f&#xFC;r alle stores\nwer im ad app markt eine Rolle spielt\nfocus 3 dimensionen\nAd Formen, CPM;\nAd Formate, Video, Bild, Text, ...\n
Branded apps f&#xFC;r cooperate mit eigener \nreichweiten property\nmehr als eine campagne\nBeispiel Vodafone\n&#xDC;berleitung auf App ad Formen\n
Reach 4 Ads\nverschiedene Modelle\n\nFoursqaure Starbucks\nGowalla Disney\n
Reichweite als Media\nAdotube und Video\nNascar und Auto Werbung\nzus&#xE4;tzlich targeted\n\n
mix inkl. ein st&#xFC;ck software\nnicht nur aus den mobile budgets\n\n
\n

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