10. L'Oreal, the cosmetics giant, has adopted a unique approach in India, reflecting the distinctive requirements of local consumers.L’OREAL Business Standards
12. L’Oreal’s brand Positioning in India L’Oreal Paris (at the top end of the market) Garnier (between mass and premium) Maybelline (for cosmetics) Business Standards
16. Having entered the country in 1992, the company revolutionised its tactics by rolling out Garnier Colour Naturals, a low-cost hair dye developed specifically for the Asian nation, some ten years later.Business Standards
17. Golden words :- "When we came to the bigger need gaps, we decided to create products for India“. “We wanted consumers not only to eye the low price but also the features of the product“. “Indian women are touch-up specialists because of their long, parted hair“. “Grey roots show more often; as a result they need to re-apply colour at the roots while not colouring the entire length of their hair." "We can't pitch any other category. So urban markets are what we have restricted ourselves to." Business Standards