4. Who’s REALLY Using It?
1.36 million users per day
68% female / 32% male
Avg. income > $100K
50% of users are age 25-44
50% have kids
George Takei
5. Why Does Pinterest Matter?
Traffic
Pinterest provides more website referrals than
LinkedIn, Google+, and YouTube combined.
In Oct 2011, Time Inc.’s Real Simple magazine got
more traffic from Pinterest than Facebook (source)
Leads
Pinterest lead to customer conversion rate is 15%
(inbound marketing average is between 1-3%)
Social Sharing
Integrated with Facebook and Twitter
6. Creating Your Account
Request an Invitation from Pinterest
Ask a friend to send you one
Ask me: melanieburger@gmail.com
7. Linking Your Social Networks
Facebook links to your personal profile only –
Pinterest doesn’t link to business pages yet
Twitter can be linked to your business account
and is the method you should choose
8. Your Pinterest Profile
Once your account is activated, optimize your
Pinterest profile under the settings tab.
Choose your company name as your username
and complete your profile information, including a
company description, logo, and a link to your
website.
Set the Hide button to Off so search engines
can find you.
9. Build Your Following
Establish several boards with pins before
you start promoting yourself
Become the best resource on a specific
topic
Create resourceful boards filled with
keywords that best fit your brand
Promote your boards through all of your
channels
Engage with other users
Repinning, liking, and commenting on others’
pins is a great way to get yourself noticed
12. What Do I Pin?
Feature visual content
Content you already have
Pictures from gatherings or team building events to
show company culture
Employee headshots to personalize your brand
Images from your blog
You should already be using images in your blog,
so use them to pin your blog posts
Infographics& data charts
These are perfect for sharing on Pinterest: if you
have data you can turn into a visual, go for it
13. More on Pinning
Create a “Just for Fun” board for random
things that strike your fancy. Not all
boards need to be on-topic.
Pin using different methods
Repin other users’ pins
Pin directly from your website
Upload images
14. Contests on Pinterest
Brands can create contests to encourage users
to pin their content. The Lands’ End Pin it to Win it
contest below is an example of how this works:
15. Make It Easy
Add the Pin It button to your web site to make
sharing easy
16. 3rd Party Services
Pinstagram
add locations, music, quotes, calendar dates, Twitter
profile links, sticky notes and websites to Pinterest
PinReach
Measures Pinterest influence and analytics
Share as Image
Allows you to highlight text and convert it to an
image