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Getting Coverage
1.
GETTING COVERAGE
FOR YOUR INSTITUTION Charlie Melichar Colgate University
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8 SIMPLE RULES
for pitching your college or university
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Rule 1:
Tie your messages and stories to the institution’s strategic plan
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Rule 2:
Know your market
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Rule 3:
Don’t sweat the small stuff
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Rule 4:
Be relevant. Be ready.
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Rule 5:
Hit the road.
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Rule 6:
Think broadly about “media” and “coverage”
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News blog
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Rule 7:
Show your work
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Analytics
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Rule 8:
Share the love
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In the News
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8 SIMPLE RULES
for pitching your college or university