1. EcoBeautyLab
Technology Entrepreneurship - Opportunity Analysis Project

2. Is Our Idea Worth Pursuing?
 The Idea
 How big is the market?
 Hypothesis
 Value Proposition (Customer Pains and Solution)
 Customers
 Experiments
 Results

3. The Idea

4. The Idea
A platform that empowers
consumers to create their own
eco-friendly personal care
product that is safe, simple
and stunning.

5. Market Size Research
Personal Care Products Industry

6. Market Size Research
(Personal Care Products)
 Global
 United States
 Eco-Friendly $350 Billion
 E-commerce

7. Market Size Research
(Personal Care Products)
 Global
$160 Billion
 United States
Breakdown:
 Eco-Friendly Skincare: $24 billion
Make-up: $18 billion
 E-commerce
Hair-care: $38 billion
Perfumes: $15 billion

8. Market Size Research
(Personal Care Products)
 Global
 United States
 Eco-Friendly 2011:
 E-commerce $5 billion

9. Market Size Research
(Personal Care Products)
 Global
 United States
2012-2017
 Eco-Friendly (Expected Growth):
 E-commerce
$8 Billion

10. Market Size Research
(Personal Care Products)
 Global 2012:
 United States
$9.6 billion
 Eco-Friendly (40% jump from 2010, third higher than the
projected growth rate for e-commerce over
 E-commerce all)

11. Market Size Research
(Personal Care Products)
 Global 2012-2017
 United States (Expected Growth):
 Eco-Friendly
 E-commerce 8.8%

12. Hypothesis
Value Proposition - Customer pains and solutions

13. Problem 1
Lack of consumer control and personalization
options to cater to unique customer needs

14. Solution 1
Offer customization options and features that
resonate with consumers

15. Problem 2
False Labeling and Marketing Gimmicks (to cover
up toxic chemicals & animal testing)

16. Solution 2
Transparency and education of the product
development process

17. Problem 3
Most beauty sites are cumbersome

18. Solution 3
Visually stunning platform that guarantees use of use in manipulating
product choices

19. Problem 4
Overwhelmed by choices

20. Solution 4: Curation
Curate the customization options by taking
away unwanted choices

21. Experiments

22. Experiments
Sample Size: 50
Online Survey: 20
Face-to-Face: 30

23. Customer Profile
Clarissa Valentine Jennifer
The Online Influencer The Sophisticated Shopper The Multitasking Mom
Age: 13 – 24 Age: 25 - 35 Age: 35 - 50
Occupation: Occupation: Busy Working Occupation: Multi-
Teenager/Student Professional tasking Mom
Income: Allowance from Income: Disposable Income Income: Disposable
affluent parents Pain 2 & 3: Pain 4:
Pain 1: Lack of Overwhelmed by choices Disenchanted with
customization options to Frustrated with cumbersome marketing gimmicks and
express their unique identity beauty sites false labeling
Habits: Spend a lot of time Habits: Make well-informed Habits: Highly involved
consuming and creating decisions based on research from with the community and
content on social networks women’s magazines passionate about safe
products

24. Results

25. Results
Do customers
really have the
pains we’ve
guessed?
YES

26. Other Pains
• Unable to physically try products
• Time-consuming process to educate
themselves

27. Alternative solutions offered
• Good Return Policy
• Sample Sizes