12. WRITE GOOD CONTENT.#
• LOOK AT THINGS FROM A UNIQUE
PERSPECTIVE.
• ENCOURAGE INTERESTING
CONVERSATIONS.
• DONʼT BE AFRAID TO SHARE YOUR
CONTENT AMONGST CONTACTS.!
16. SHARE YOUR GENIUS.#
• OFFER TO GUEST POST FOR OTHER
SITES. PITCH CONTENT IDEAS.
• SUBMIT TO BLOG DIRECTORIES, e.g.
TECHNORATI
• REFERENCE BLOG URL ON ALL SOCIAL
PROPERTIES.
• INVITE GUEST POSTS.!
18. DRIVE CHANNEL TRAFFIC.#
• TESTS DIFFERENT MEDIUMS AND
AUDIENCE RECEPTIVENESS.
• DRIVES TRAFFIC FROM DIFFERENT
SOURCES.
• OPTIMISE CONTENT WITH URLs.!
20. TRACK YOUR CONTENT.#
• MEASURE TRAFFIC, ESPECIALLY DAY
AND TIME.
• MONITOR INTERACTION.
• SHAPE CONTENT AND WRITE
ARTICLES THAT ADDRESS READERS
REQUESTS.!
24. MAKE READERS FEEL GOOD.#
• THEY WANT TO FEEL SMART.!
• COMMENTS ARE MADE IN THE HOPE YOUʼLL
REGARD THEM.!
• THE MAGIC IS WHEN DEBATE IS SPARKED.!
• POSE ONE SIDE OF A DEBATE AND OPEN THE
CONVERSATION.!
• DONʼT MAKE THEM LOOK SILLY.!
26. RESPECT YOUR AUDIENCE.#
• BE UPFRONT WITH BRAND
ASSOCIATIONS.
• DESIGN CHOICES (I.E. POP-UPS).
• FREQUENCY, ESPECIALLY IF SENDING
EMAILS TO SUBSCRIBERS.!
27.
28. THANK YOU.!
Mel Kirk
@melkirk
mel@spreadingjam.com
Influencer Engagement Director
The Engine Group!