Presentation on how to brand yourself with social media. Given in November 2012 at the States

2. About Me
• Not from Georgia originally!
• Alumnus, Terry College of Business, University of
Georgia, December 2001
• Involved in the community
• Mom

3. Social Media Revolution
• http://youtu.be/TXD-Uqx6_Wk

4. THE PLATFORMS

5. • 1 billion people
• 3rd largest country in the world
• Over 16 million business pages
• Life of a post is 3 hours

6. Twitter
• 465 million users
• 175 million tweets/day
• Life of a tweet: 30sec – 3 min.

7. • 135 million users
• 2 new members every second
• Fastest growing demographic: students &
recent grads

8. • 2nd largest search engine
• 2 billion views per day
• 75% of traffic come from outside the US
• 829,000 videos uploaded everyday

9. • 10.4 million users, mostly female
• Drives more referral traffic to retailers than
any of the other platforms
• 2 years old

10. • 625,000 active users each day
• 1 year old
• +1 button hit 5 million times/day
• 67% male

11. BRANDING YOURSELF & YOUR
BUSINESS

12. What is branding?
• A brand is a "name, term, design, symbol, or any
other feature that identifies one seller's good or
service as distinct from those of other sellers”.
• Branding began as a way to tell one person's cattle
from another by means of a hot iron stamp.

13. The objectives of a good brand:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

14. First,
Determine your “why”.

15. 2. Set up your profiles
• Reserve your name on each platform
– www.namechk.com
• Reserve your domain name
• Complete your profile 100%
• Use a professional headshot or logo
• Use industry keywords

16. 3. Tag Line
• Create a tag line or use your business’ current
one
• Want something that people will remember
you by
– “Just Do It”
– “I’m Lovin’ It”
– “Like a good neighbor…”

17. 4. Have a consistent look
• Logo
• Email Signature
• Business Cards
• Social Media Platforms
• Website
• **You look is your brand ID**

18. 5 C’s of a Tagline
1. Clear
2. Concise
3. Consistent
4. Compelling
5. Catchy

20. 5. Be Visible
• You need to be seen and be out there
– Blog
Those who insert themselves into
– Daily posts on Facebook as many channels as possible look
set to capture the most value.
– Online video series They’ll be the richest, the most
– LinkedIn Groups successful, the most connected,
capable and influential among us.
– Tweet throughout the day We’re all publishers now, and the
more we publish, the more valuable
connections we’ll make.”
-Pete Cashmore, Founder of
Mashable

21. Why do you want to brand yourself
or your business?
• To stand out
– “If you’re not standing out, you’re blending in.”
• To have a more professional presence
• To distinguish yourself from your competitors
• To give people something to recognize
“Ultimately, brands need to have a role in society.
The best way to have a role in society is to
understand how people are talking about things in
real time.” -Jean-Philippe Maheu, Chief Digital
Officer, Ogilvy

22. I’ve branded myself, now what?
• Be active
• Connect
• RESPOND
• Have fun!
“Focus on how to be social, not on how to do social.” -Jay Baer

23. Q&A