A Brief Introduction to Netnography
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History of Netnography Basic Concepts Ethical dilemmas Case study: The shopping diets
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A Brief Introduction to Netnography
- 1. Modern techniques of qualitative research : Brief Introduction to Netnography Eva Perčič Ljubljana, april 2009
- 9. 1. History of netnography is a history of the Internet.
- 10. 1. History of netnography is a history of the Internet.
- 11. 1. History of netnography is a history of the Internet.
- 12. 1. History of netnography is a history of the Internet.
- 13. 1. History of netnography is a history of the Internet.
- 14. 1. History of netnography is a history of the Internet.
- 15. 1. History of netnography is a history of the Internet.
- 16. 1. History of netnography is a history of the Internet.
- 17. 2. Netnography comes from practice.
- 18. 2. Netnography comes from practice.
- 19. 2. Netnography comes from practice.
- 21. 1. Different terminology - similar approach.
- 22. 1. Different terminology - similar approach.
- 23. 1. Different terminology - similar approach.
- 24. 1. Different terminology - similar approach.
- 25. 1. Different terminology - similar approach.
- 26. 1. Different terminology - similar approach.
- 27. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 28. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 29. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 30. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 31. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 32. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 33. 2. Netnography requires constant reflection (and appropriate modifications if necessary).
- 34. 3. Key netnographic dilemma: Staying under cover or not?
- 35. 3. Key netnographic dilemma: Staying under cover or not?
- 36. 3. Key netnographic dilemma: Staying under cover or not?
- 37. 3. Key netnographic dilemma: Staying under cover or not?
- 38. 3. Key netnographic dilemma: Staying under cover or not?
- 39. 3. Key netnographic dilemma: Staying under cover or not?
- 41. 1. What are possible advantages of reduced consumption for consumers?
- 42. 1. What are possible advantages of reduced consumption for consumers?
- 43. 1. What are possible advantages of reduced consumption for consumers?
- 44. 1. What are possible advantages of reduced consumption for consumers?
- 45. 1. What are possible advantages of reduced consumption for consumers?
- 46. 1. What are possible advantages of reduced consumption for consumers?
- 47. 1. What are possible advantages of reduced consumption for consumers?
- 48. 1. What are possible advantages of reduced consumption for consumers?
- 49. 2. The Compact movement and Netblography
- 50. 2. The Compact movement and Netblography
- 51. 2. The Compact movement and Netblography
- 52. 2. The Compact movement and Netblography
- 53. 2. The Compact movement and Netblography
- 54. 2. The Compact movement and Netblography
- 55. 2. The Compact movement and Netblography
- 56. 3. The key findings
- 57. 3. The key findings
- 58. 3. The key findings
- 59. 3. The key findings
- 60. 3. The key findings
- 61. 3. The key findings
- 62. 3. The key findings
- 63. DISCUSSION
- 64. DISCUSSION
- 65. DISCUSSION
- 66. DISCUSSION