Menaka Seshakumar

50 Seguidores

1 SlideShare 50 Seguidores 60 Siguiendos

10+ years experience in optimizing lead generation activities and tools, delivering qualified leads and identify opportunities for scalable campaigns. Develop local promotional programs, materials and tactics and effectively implement planned commercial tactics with clear KPI Demonstrated expertise, toolkit and guidelines best execution for paid acquisition activities including display re-targeting, social media ads, email marketing, third party list partnerships and other advertising channels. Proven experience in managing and collaborating Digital...

eloqua reporting email marketing a/b tests marketing automation

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“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content that’s Always Spot On, Right Now, and Never Ever Boring”

Content Marketing World • Hace 11 años

eloqua reporting email marketing a/b tests marketing automation

Menaka Seshakumar

Presentaciones

Practical tips to performing Email A/B test

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“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content that’s Always Spot On, Right Now, and Never Ever Boring”