Media Literacy - K-12

1. INFORMATION ERA
(1906-present)
© Pauline Sharry 2018

2. An era where information is the main strategic
resource upon which individuals, organizations,
and societies rely for their growth and
development.
Also called information millennium

3. The period beginning
around 1970 and noted
for the abundant
publication, consumption,
and manipulation of
information, especially
by innovative
technologies.

4. RADIO

5. The technology of using radio waves to carry
information, such as sound, by systematically modulating
properties of electromagnetic energy waves
transmitted through space, such as their amplitude,
frequency, phase, or pulse width.

6. .
Early uses were maritime, which was for sending telegraphic
messages using Morse Code.
It was Used during the sinking of the RMS Titanic in 1912. It
comprised communications between operators of the sinking
ship and nearby vessels, as well as communications to shore
stations listing the survivors.

8. Today, radio takes many forms: wireless networks
and mobile communication of all types, as well as
radio broadcasts that showcase:
▧ 1. news
▧ 2. music
▧ 3. dramas
▧ 4. comedies
▧ 5. variety shows.

9. TELEVISION

10. The television is a telecommunication medium used
for transmitting sound with moving pictures in
monochrome, or in color, and in two or three
dimensions.
It is a mass medium, for entertainment,
education, news, and advertising.

11. 1880 1927 1930 1932 1941 1950
Paul Nipkow
invents
scanning disk
device.
Philo Farnsworth
becomes first to
transmit a picture
over the air.
Patent for
the first
electronic
television
Federal Communications
Commission designates 13
channels for use in
transmitting black and white
television
Vladimir discovers
means of converting
light rays into
electronic signals
Nearly 4,000
households have
television sets.
BEGINNINGS OF TELEVISION

12. It became obtainable in basic experimental
forms in the late 1920s. An improved form
became popular in the United States and
Britain after World War II. Television sets
became conventional in homes, businesses, and
institution.

13. During the 1950s, television
was the primary medium for
influencing public opinion.
Color broadcasting was then
introduced in the US and
most other developed
countries in the mid-1960s.

14. PERSONAL COMPUTER

15. A personal computer (PC) is a multi-purpose computer
whose size, capabilities, and price make it feasible for
individual use.
PCs are intended to be operated directly by an end user,
rather than by a computer expert or technician.
Computer time-sharing models that were typically used
with larger, more expensive minicomputer and mainframe
systems (to enable them be used by many people at the
same time) are not used with PCs.

16. Microsoft operating systems and Intel hardware
have dominated much of the personal computer
market, first with MS-DOS and then with
Windows.
Alternatives to Microsoft's Windows operating
systems occupy a minority share of the industry.
These include Apple's MacOS and free open-
source Unix-like operating systems such as Linux.
Advanced Micro Devices (AMD) provides the main
alternative to Intel's processors.
1960
Early computer owners had to write
their own programs to do any useful
work with the machines.
1990

17. 2010
Personal computer users have access to a wide
range of commercial software, free software
("freeware") and free and open-source software,
which are provided in ready-to-run form.
Software for personal computers is
typically developed and distributed
independently from the hardware or
OS manufacturers. Many personal
computer users no longer need to
write their own programs to make any
use of a personal computer, although
end-user programming is still feasible.

18. MOBILE PHONE

19. A mobile phone is a
portable telephone which
can produce and receive
calls over a radio
frequency carrier.
Most services use a
cellular network manner,
and therefore they are
often called cellular
telephones or cell phones.

20. Of all of the technological advancements of the 20th
century, arguably the one that has gone on to have the
biggest cultural impact has been the invention of the
mobile phone.
It caused a shift in the communications industry away from
the place towards the person and, more significantly,
fundamentally changed the way humans talk to each other.

21. In 1973, the first handheld mobile phone was invented by John F.
Mitchell and Martin Cooper of Motorola.
In 1983, the DynaTAC 8000x was
released, costing the equivalent of
$1m in today’s money.
The concept of cellular technology
had already been created by
Motorola's rival, AT&T, whose Bell
Labs introduced a system allowing
calls to be moved from one cell to
another while remaining on the
same channel.
However, AT&T was focusing this
technology on the car phone, a
device that was now becoming
commonplace in vehicles across
American cities.

22. From 1983 to 2014, universal
mobile phone subscription grew
to over seven billion.
It penetrated 100% if the global
population that stretched even to
the bottom of the economic
pyramid.
In 2016, the top mobile phone manufacturers are:

23. INTERNET

24. “The Internet is a world wide system of
unified computer networks that use the
Internet protocol suite (TCP/IP) that
links billions of devices across the planet.

25. It allows the “sharing” or
“networking” of information at
remote sites from other academic
institutions, research institutes,
private companies, government
agencies, and individuals.

26. The intended audience for the internet is anyone
and everyone who has access to a computer, there
is no limit to the information that can be found in
the Internet.
The audience uses the internet for personal use
to make lives easier faster by enabling them to
find information within minutes, and also allows them
to talk to people all over the world wherever they
are.

27. - Research
The World Wide Web
is an extraordinary
resource for gaining
access to information of
all kinds, including
historical, and each day a
greater number of
sources become available.
- Communication
Famous social networking
sites such as Facebook,
Twitter and Instagram
have created fresh ways
to socialize. Users of
these sites are able to
add a wide variability of
information to pages, to
track mutual interests,
and to link with others.
VALUE OF INTERNET FOR MEDIA INSTITUTIONS

28. - Online Shopping
Online stores are highly
competitive not only with other
online stores, but also with
brick-and-mortar competitors.
Price-comparison websites make
deal hunting easier and also
help guide shoppers to online
stores with the best reputations
by posting reviews submitted by
other shoppers.
- Leisure and
entertainment
There are a variety of ways
you can choose to spend your
time online to amuse yourself.
A few include: playing online
games, listening to music,
reading e-books, watching
online videos, catching up on
movies/TV series from
subscription services like
Netflix.

29. Media accomplishes
several
rudimentary roles
in our society

30. Place your screenshot here
1. ENTERTAINMENT
Media acts as a
catalyst for our
imaginations. It is a
source of the make-
believe and a passage
for escapism.

31. Place your screenshot here
2. INFORMATION AND
EDUCATION
Today, newspapers and news-
oriented television and radio
programs make accessible
stories form across the world.
Books and magazines provide
a more detailed look at a wide
assortment of subjects

32. 3. PUBLIC FORUM
The Massachusetts Institution
of Technology and other
colleges and universities have
posted free lecture notes,
exams and audio and video
recordings of classes on the
Internet, accessible to anyone
with connection
Place your screenshot here

33. Place your screenshot here
4. MONITOR
Media can be used to monitor
government, business and
other institutions. But tattlers
of mass media may be
indebted to particular agendas
because of political slant,
advertising funds or ideological
bias, thus coercing their
ability to act as watchdog.

34. It is important to remember that not all media
are created equal. While some forms of media
are better matched for entertainment, others
make more sense as a site for spreading
information.

35. Print Media
- Books are sturdy
and contain lots of
information but
are comparatively
slow and
expensive to
produce.
- Newspapers are
relatively
inexpensive and
faster to create--a
better medium for
everyday news.
Television
- Provide visual
information
(compared to
radios)
- Livelier (compared
to print media)
- Can be used to
broadcast live
events.
- One way medium
Internet
- Heartens public
discussion of
issues
- Allows everyone
who wants a voice
to have one.
- Immensely
moderated.
- Users have to
paddle through
many absurd
comments or
misinformed
opinions to find
quality
information.

36. Summary:
Information Era:
- The period beginning around 1970
and noted for the abundant
publication, consumption, and
manipulation of information,
especially by computers and
computer networks.
Technologies that were mediums
of communication during the
Information Era include:
- Radio
- Television
- Personal computer
- Internet
Media’s rudimentary roles in our
society:
- Entertainment and leisure
- Information and education
- Public forum for discussion
- Watchdog/monitor for
establishment activity
Not all media are created
equally, with some technologies
more suited/recognized for a
certain field such as
entertainment, news, etc.
Regardless, they all share the
characteristic of drastically
shaping and influencing our
culture and society

37. Group Members
▧ MARY ANGELICA ALABOT
▧ EDNA DELA CRUZ
▧ ANGEL DIERON
▧ RUFFA MAE GAJE
▧ PRINCESS JOY MORALES
▧ JULIUS PIERRE PACIFICADOR
▧ ELYSHA JOY PALOMAR
▧ CLARENNEL SOTIO
▧ PAULINE SHARRY TIU
▧ IDA RUBIA TOLEDO