Promoting an event, and selling more tickets is something that every organizer wants to do for their events. However, this might result in inflated marketing costs. The concept of Viral Ticketing can come into play in such a situation. Viral ticketing enables the organizer to offer the ticket buyers with a unique shareable link, which when used by others to make a purchase, gives a referral commission to the person who shared the link.
2. What is viral ticketing?
Viral ticketing is a concept of viral marketing, where
ideas spread like viruses.
According to marketing professors Andreas Kaplan and
Michael Henlein, "to make viral marketing work, three
basic criteria must be met, i.e., giving the right message
to the right messengers in the right environment."
3.
4. How to do viral marketing for events
and sell more tickets?
Give ticket buyers a unique sharable link on successful
purchase of a ticket on MeraEvents.com.
Provide rewards on purchase of tickets using this URL.
5. Advantages to the event organizer
Cost effective marketing technique
Sell more tickets
Save on marketing costs
6. Advantages to the ticket buyer
Easy to share link
Referral points/cash back
Discount price for friends
14. How to enable Viral ticketing for
multiple ticket categories?
Select the commission type for the referral points in terms of
amount/percentage.
Select the discount to be offered for friends on the purchase
of tickets from the unique URL.
Choose the referral commission value on tickets booked by
friends using the unique URL.
Click save and exit
Viral ticketing activated
15. How does viral ticketing
work when someone
books a ticket?
20. How viral ticketing works (delegate’s
perspective)
Every time a ticket is bought using the unique URL, the
referral would receive an email denoting the same.
The referral can check the points or bonus received by
clicking on “My Account” on the top right of the page.
A detailed report of the redeemable points is available on
the attendee dashboard.