A pragmatic approach to the business modelling for startups and corporations building market disruption. > Read the full article "It's Time to Let Go of the Canvas" here: http://wp.me/p4gayz-34X

1. It’s Time to Let Go of
the Canvas
In 2008, Business Model Generation changed
business press forever. It doesn't mean that the
business model canvas is a tool that you should still
be using today. What about letting go of this
educational prop and do real business?
Read the full article on merkapt.com

2. FOCUS
Mission:
Key Benefits:
-
-
-
-
-
CORE ASSETS PRICE
PRODUCT
Pain Points:
-
-
-
-
-
CUSTOMERS
Key Features:
-
-
-
-
-
PROBLEM ADDEDVALUE
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

3. What is the non-negotiable focus that drives your excellence,
differentiates you from potential competitors and sustains
your vision?
Operation-Driven Future-DrivenSolution-Driven
FOCUS
Mission:
Key Benefits:
-
-
-
-
-
CORE ASSETS PRICE
PRODUCT
Pain Points:
-
-
-
-
-
CUSTOMERS
Key Features:
-
-
-
-
-
PROBLEM ADDEDVALUE
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

4. Key Benefits:
-
-
-
-
-
PRICE
Key Features:
-
-
-
-
-
ADDEDVALUE
Pain Points:
-
-
-
-
-
CUSTOMERS COMPETITORS ENABLERS
Solution-Driven
• Why are customers unsatisfied right now?
• What are the future pains already appearing?
• Into what wall is the market heading?
Market dynamics, underlying metrics, breaking points…
You focus on the market problem, rely on
customer intimacy, a keen sense of
reactiveness, or tailor-made solutions to
delight and enchant customers.
PROBLEM
FOCUS
Mission:
CORE ASSETS
PRODUCT
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

5. Key Benefits:
-
-
-
-
-
PRICECOMMUNICATIONPARTNERS
Future-Driven
• How is ROI built for the customer?
• What are the tangible and intangible benefits?
• How do you get through the magic mirror?
Magic spot, storytelling, WOW effect, opposability…
You focus on a polarizing vision of the
future that feeds and accelerates how
you want to disrupt the market.
ADDED VALUE
CORE ASSETS
PRODUCT
Pain Points:
-
-
-
-
-
CUSTOMERS
Key Features:
-
-
-
-
-
PROBLEM
FOCUS
Mission:
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

6. Key Benefits:
-
-
-
-
-
PRICE
ADDEDVALUE
Key Features:
-
-
-
-
-
DISTRIBUTION CORE ASSETS COST
PRODUCT
• What solution is provided?
• How do you make it real?
• How do you manage the key processes?
Super-powers, technology, know-hows, COGS efficiency…
You focus on your know-how in production or
your technological edge, to be the master of
your trade and deliver best-in class solutions.
Pain Points:
-
-
-
-
-
CUSTOMERS
PROBLEM
FOCUS
Mission:
Operation-Driven
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

7. Key Features:
-
-
-
-
-
Key Benefits:
-
-
-
-
-
Pain Points:
-
-
-
-
-
CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS
ADDED VALUEPRODUCTPROBLEM ADDEDVALUE
CORE ASSETS
Solution-Driven Operation-Driven Future-Driven
• How is ROI built for the customer?
• What are the tangible and intangible benefits?
• How do you get through the magic mirror?
Magicspot,storytelling, WOW effect, opposability…
• Why are customers unsatisfied right now?
• What are the future pains already appearing?
• Into what wall is the market heading?
Market dynamics, underlying metrics, breaking points…
• What solution is provided?
• How do you make it real?
• How do you manage the key processes?
Super-powers, technology, know-hows, COGS efficiency…
What is the non-negotiable focus that
drives your excellence, differentiates
you from potential competitors, and
sustains your vision?
FOCUS
Mission:
You focus on your know-how in production, or your
technological edge to be the master of your trade, and deliver
best-in class solutions.
You focus on the market problem, rely on customer intimacy, a
keen sense of reactiveness, or tailor-made solutions to delight
and enchant customers.
You focus on a polarizing vision of the future that feeds and
accelerates how you want to disrupt the market.
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.

8. Key Features:
-
-
-
-
-
Key Benefits:
-
-
-
-
-
Pain Points:
-
-
-
-
-
CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS
ADDED VALUEPRODUCTPROBLEM ADDEDVALUE
CORE ASSETS
FOCUS
Mission:
A Pragmatic Framework for Disruption
Connecting added value to a clear market problem, through a focused product.