Connecting with Consumers Emotionally Across Platforms - Ipsos

•

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Merlien Institute

Empresariales Economía y finanzas

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by

CONNECTING WITH CONSUMERS
EMOTIONALLY ACROSS PLATFORMS

3
THEN ONE SCREEN FRONT AND CENTER
THEN ONE SCREEN FRONT AND CENTER

of this world view
gain insight & understanding

five countries
our investigation begins
US
UK
Saudi Arabia
Russia
China

created equal
screens are all important, but not

TAP INTO
MY
EMOTIONS
DON’T
MAKE ME
WORK
TOO HARD
ENTERTAIN
ME
HELP ME
RELAX

GIVE ME A
CHALLENGE
– LET ME
COMPETE
TEACH ME
SOMETHING
LET ME
SHOW YOU
WHAT I’VE
LEARNED
HELP ME
BECOME
WHAT I CAN
BE
LET ME
PARTICIPATE
&
CONTRIBUTE
GIVE ME
SOMETHING
THAT
MAKES ME
LOOK GOOD

Over 45s
Under 30s
MOST
trusted and intimate
relationship with this screen
MOST
trusted and intimate
relationship with this screen
LEAST
trusted and intimate
relationship with this screen
LEAST
trusted and intimate
relationship with this screen
LEVEL OF TRUST AND INTIMACY BY SCREEN

MAKE ME
FEEL LIKE I
BELONG
HELP ME FIT
IN
HELP ME
MAKE THE
MOST OF
MYSELF
MUST KNOW
ME
PERFECTLY
SURPRISE
ME
KEEP ME ON
TOP OF MY
LIFE

PROVOKE
ACTION
CURATE LIFE
PROVIDE
EXPERIENCE
ENABLE
COMPETENCE
INTERACT
SEAMLESSLY
ENHANCE
FLEXIBILITY

Location, time,
behavior/intent based
content

Start-Stop that mimics
one of the features in
new Audi vehicles

screens
the four
EVERYMAN LOVER WIZARDSAGE

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Connecting with Consumers Emotionally Across Platforms - Ipsos

1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com Thank you to our sponsor & partners! Gold Sponsor Supported by Organised by

3. CONNECTING WITH CONSUMERS EMOTIONALLY ACROSS PLATFORMS

4. screens meet the

5. 3 THEN ONE SCREEN FRONT AND CENTER THEN ONE SCREEN FRONT AND CENTER

6. 4 NOW SCREENS SURROUND US

7. of this world view gain insight & understanding

8. five countries our investigation begins US UK Saudi Arabia Russia China

9. we talked with 1500 people

10. we represent 11 billion screens

11. created equal screens are all important, but not

12. BEYOND HOW USE … TO HOW THEY RELATE

13. television the

14.

15. TAP INTO MY EMOTIONS DON’T MAKE ME WORK TOO HARD ENTERTAIN ME HELP ME RELAX

16. computer the

17.

18. GIVE ME A CHALLENGE – LET ME COMPETE TEACH ME SOMETHING LET ME SHOW YOU WHAT I’VE LEARNED HELP ME BECOME WHAT I CAN BE LET ME PARTICIPATE & CONTRIBUTE GIVE ME SOMETHING THAT MAKES ME LOOK GOOD

19. mobile the

20.

21. MOBILE PHONES KEEP US CONNECTED

22. Over 45s Under 30s MOST trusted and intimate relationship with this screen MOST trusted and intimate relationship with this screen LEAST trusted and intimate relationship with this screen LEAST trusted and intimate relationship with this screen LEVEL OF TRUST AND INTIMACY BY SCREEN

23. MAKE ME FEEL LIKE I BELONG HELP ME FIT IN HELP ME MAKE THE MOST OF MYSELF MUST KNOW ME PERFECTLY SURPRISE ME KEEP ME ON TOP OF MY LIFE

24. tablet the

25.

26. TABLETS KEEP US PRODUCTIVE & INFORMED

27. PROVOKE ACTION CURATE LIFE PROVIDE EXPERIENCE ENABLE COMPETENCE INTERACT SEAMLESSLY ENHANCE FLEXIBILITY

28.

29. The Medium is the Message

30.

31.

32.

33.

34.

35.

36. App Store’- Smart Privileges

37. Virtual coupon book

38. Location, time, behavior/intent based content

39.

40. Start-Stop that mimics one of the features in new Audi vehicles

41.

42. Location, time, behavior/intent

43. the code has not been cracked

44. OLD SPICE CAME CLOSE

45. screens the four EVERYMAN LOVER WIZARDSAGE

46. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com Thank you to our sponsor & partners! Gold Sponsor Supported by Organised by

47. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Connecting with Consumers Emotionally Across Platforms - Ipsos

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Connecting with Consumers Emotionally Across Platforms - Ipsos