Is Mobile Qual a New Method - Field Agent

•

2 recomendaciones•625 vistas

at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

Empresariales Tecnología

APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

Same Methodology:
New Technology
Unique Features
Guidelines and
Regulations
2
Is Mobile Qual a New Method?
1
2
3
© Field Agent, Inc. 2014

Mobile
Interview
Mobile
Community
Same Methodology:
New Technology
Shop-a-long In Person
Interview
Online
Community
+ +
© Field Agent, Inc. 2014
1

Unique Features
(Quality Control)
History
Time
Stamp
GPS
Marker
Media
© Field Agent, Inc. 2014
2

© Field Agent, Inc. 2014
Guidelines and
Regulations3

© Field Agent, Inc. 2014
Guidelines and
Regulations3
Key principles
•  Distinguishing market, social and opinion research as a purpose
•  Conforming to law
•  Consent and notification
•  Protecting personal data
•  Ensuring no harm
•  Children
•  Reputation of the industry
•  Reporting
Special considerations for certain social media
•  Downloadable and web-based apps
•  Passive data collection
•  Photographs, video and audio recordings
•  Mystery Shopping
•  Incidental data
•  Appropriate design

A few things that we’ve learned
along the way…
© Field Agent, Inc. 2014

Why people freely engage on mobile?
•  People are now used to
sharing thoughts and photos
•  New Apps enable sharing
photos in a fast and easy way
•  Mobile Technology providers are
capitalizing on a normal progression
Technology è usage è habit
(code/app)
© Field Agent, Inc. 2014

Where does Mobile fit?
Mobile
(locationspecific)
Knowledge
Networks
Knowledge
Networks
Mobile
(locationspecific)
1 10
Familyand
Friends
Familyand
Friends
PanelD
PanelC
PanelB
PanelA
Consumer Centric
Shopper Centric
National
(location specific)
Representative
PanelD
PanelC
PanelB
PanelA
Panelusingcell
phones
© Field Agent, Inc. 2014

How we connect via Mobile
© Field Agent, Inc. 2014
Web App TextNative App

Passive
Quant
Qual
© Field Agent, Inc. 2014
Mobile Data Categories
?
123?

Hackers
Device Size
Trust in Data
© Field Agent, Inc. 2014
Issues with Mobile “Today”

Speed
Cost
Coverage
© Field Agent, Inc. 2014
Where does Mobile win?
Point of Influence™

Mobile Supplements Current Research
© Field Agent, Inc. 2014

Point of Influence™
© Field Agent, Inc. 2014

Zero Moment of Truth
(determining a need/want)
First Moment of Truth
(product/service selection)
Second Moment of Truth
(product/service usage)
Information at the Point of Influence™
Point of Influence™:
?
123insights
data
photos
video
© Field Agent, Inc. 2014

© Field Agent, Inc. 2014
Conducting
Private
Projects
Second Moment of Truth
(product/service usage)

Sample Photos
Diaper After Use
Diaper After Use
© Field Agent, Inc. 2014

Conducting
Ideation and
Concept Testing
© Field Agent, Inc. 2014

Usage Confirmation(In Home example)
Electric
Outlets
Media
Mount
Device
Mount
Lighting
© Field Agent, Inc. 2014

Device
Adaptors
Electric
Outlets
Lighting
Integrated adaptors or USB
hookups for popular devices
Neat, organized electrical
outlets integrated
Rope and clip lighting that fits
without overheating
Concept Testing
© Field Agent, Inc. 2014
Usage Confirmation(In Home example)

23
Rick West
CEO, Field Agent
rick.west@fieldagent.net
Jeff Doucette
General Manager, Field Agent Canada
jeff.doucette@fieldagentcanada.com
Contact Information

Más contenido relacionado

La actualidad más candente

An Introduction to Bluetooth Beacon Technology - Part 2

Stephen Statler

Beacon Explorers: Beacon Week San Francisco

Doug Thompson

Beacon Technology: What Brands and Marketers Need to Know

BBDO

ibeacons

Chaitanya Ram

Introduction to Beacon technology

Dylan Seychell

Here are my predictions about the beacon effect: • Beacons transform the real world into a digital channel • It’s relatively safe since there are multiple steps required for end-users to activate beacon communications • Consumers expect feature-rich digital experiences in the physical world • A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage • By 2016, beacons will be free to retailers, museums, arenas • The profit center for beacon companies will be software, analytics, insights and consulting services • Consumers are “warming” to the idea of trading data for enhanced experiences • Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018 • Beacon-delivered advertising will generate significant activity in the next 18 months • Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018 • Mobile phone plans will be subsidized by advertising and supported by beacon data

BEACON TECHNOLOGY OVERVIEW

Donnovan Andrews

Key Architectural Aspects of a Enterprise Mobility Solution

roshanjk

Mt114 mobileapps

Lee Schlenker

iBeacon introduction and overview

Christian Glover Wilson

*available as .ppt or .key at http://resources.fosbury.co/steal-this-ibeacon-presentation At Fosbury, we’ve pitched the value of beacons to thousands of businesses. While our presentations for each client are customized to fit their needs, the fundamentals we use to educate customers about the beacon industry remains largely the same. Many times, these clients still need to”sell” iBeacons into their organization or to present it to their clients or partners. To do so, they have to create decks from scratch, or ask us for Fosbury branded presentations to spend hours editing. We’ve made it easy. You can now download a presentation template to add your own logo & company colors with all the important content already filled in. We cover all the beacon basics, with charts and statistics to convince your customers or colleagues to save you time and effort. We encourage you to steal this presentation and use it, never mention us, just don't forget us when you start doing your iBeacon implementation :). Cheers, Fill out the form to gain to access to the download link, and if you have any questions, email us at hello@fosbury.co.

Steal this iBeacon presentation

Red Fox Insights

With the diversity of devices available (smartphone, tablet, PC, smart TV, consoles etc.) content management optimisation is becoming increasingly complex. Discover how the new multi-device analyses and segmentation will help you better understand your audience’s behaviour according to the device they use. This presentation contains practical examples such as the bounce rate analysis and the detection of the best performing sources by type of device.

Analyse your audience by device - Webinar AT Internet

AT Internet

Beacon

Ananth Kumar

Voip trends for 2013

baruchlabunski

Social Do's and Don'ts

Infor

Beacons Explained Slideshare

Sarah Edwards

This time it's personal - iBeacon and personalisation (Jon Little)

Jon Little

PayPal Beacon and Apple iBeacon

Chitpong Wuttanan

15 Ways to Use Beacons in 2015

Locly

Webinar iBeacon Globant April 2014

Pablo Vittori

7 Ways Brands can use Beacon Tech to Make it Big in 2016

Beaconstac

La actualidad más candente (20)

An Introduction to Bluetooth Beacon Technology - Part 2

Beacon Explorers: Beacon Week San Francisco

Beacon Technology: What Brands and Marketers Need to Know

ibeacons

Introduction to Beacon technology

BEACON TECHNOLOGY OVERVIEW

Key Architectural Aspects of a Enterprise Mobility Solution

Mt114 mobileapps

iBeacon introduction and overview

Steal this iBeacon presentation

Analyse your audience by device - Webinar AT Internet

Beacon

Voip trends for 2013

Social Do's and Don'ts

Beacons Explained Slideshare

This time it's personal - iBeacon and personalisation (Jon Little)

PayPal Beacon and Apple iBeacon

15 Ways to Use Beacons in 2015

Webinar iBeacon Globant April 2014

7 Ways Brands can use Beacon Tech to Make it Big in 2016

Destacado

Kingdom of Nirvoas - afl. 2.9

Danielle Dijkstra

Mobile Research Going Mainstream: Perspectives from on the Ground in Asia - D...

Merlien Institute

Sixth form prospectus_main_2010

bruinthebear

In the first week of May, $38.9 million was raised on seven deals. Over the last three months, four sectors, Media, Ad Network, Video, and Social Network, have seen the most activity, bringing in a combined $209 million on 25 transactions. Overall, capital market activity has trended downwards on the back of a declining economy and lower valuations. With any sustainable certainty and stability in the public markets, we would expect to see activity pick up as more institutions participate in private placements. Seven companies raised $38.9 million in the first week of May. EveryZing, a company in the video search sector, raised $8.3 million, followed by Gist at $6.8 million. All transactions except one (Resonate Networks) were greater than or equal to $5 million. The companies in our universe had mixed stock price performances over the past week (for stocks with prices greater than $1) (Figure 6), with 22 companies showing positive returns on the week. Tree.com (TREE-NASDAQ) led the group with a 27.5% return, while Beyond Commerce, Inc. (BYOC-OTCBB) had the worst return, dropping 21.8% in the week. This email and any files transmitted with it are privileged, confidential, subject to copyright and intended solely for the use of the individual or entity to whom they are addressed. Views expressed are those of the user and not necessarily this Firm or its subsidiaries. Any unauthorized use, copying, review or disclosure is prohibited. Please notify the sender immediately if you have received this communication in error. Please note that this Firm, nor any of it's employees accept trade instructions via email. If trade instructions are received via email, they will not be acted upon. Thank you for your assistance and co-operation. Member CIPF. Ce courrier électronique et toutes les pièces jointes transmises sont privés, confidentiels et assujettis aux droits d'auteur et sont conçus pour l'emploi exclusif de l'individu ou de l'entité destinataire. Les opinions exprimées sont celles de l'utilisateur et ne sont pas nécessairement celles de cette firme ou ses filiales. Il est interdit de diffuser, distribuer, réviser ou divulguer ce courrier électronique illégalement. Si ce message vous avez reçu ce communiqué par erreur, veuillez aviser l'expéditeur immédiatement. Veuillez noter que ni cette firme , ni ses employés ne peuvent accepter des instructions de transactions envoyées par courrier électronique. De telles instructions ne seront pas suivies ou exécutées si elles sont reçues par courrier électronique. Nous vous remercions pour votre aide et pour votre coopération. Membre du FCPE.

Web 2.0 Weekly - 09-05-12

David Shore

Overcoming challenges of implementing mobile audience measurement studies in ...

Merlien Institute

Virus Informatico

guest2a7e490

Com score how_multi-screen_consumers_are_changing_media_dynamics

中文互联网数据研究资讯中心--199it

Hot, Roasted and Intense! Getting to "Why"? in the global coffee culture thro...

Merlien Institute

Destacado (8)

Kingdom of Nirvoas - afl. 2.9

Mobile Research Going Mainstream: Perspectives from on the Ground in Asia - D...

Sixth form prospectus_main_2010

Web 2.0 Weekly - 09-05-12

Overcoming challenges of implementing mobile audience measurement studies in ...

Virus Informatico

Com score how_multi-screen_consumers_are_changing_media_dynamics

Hot, Roasted and Intense! Getting to "Why"? in the global coffee culture thro...

Similar a Is Mobile Qual a New Method - Field Agent

Up Close and Personal With Your Consumers

ResearchShare

When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. Rick West, CEO and Co-Founder of Field Agent, presented this topic at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

Location-based Mobile Market Research at the Point of Influence

Field Agent

Modern customers are increasingly mobile, both in the way they run their lives and the devices they use. With the average U.S. adult spending approximately 2 hours and 42 minutes per day on their mobile phones, these devices provide the perfect venue for capturing their attention and driving action in-the-moment. However, it’s not just about making your website mobile friendly or building an app. Mobile users expect consistently great experiences across all platforms, including while they’re at your physical location. In our November webinar, speakers from Estimote and Gold Mobile explored how iBeacon technology is being implemented to combine the mobile and physical in order to create lasting customer experiences.

Webinar: Motivate Action with iBeacons

Gold Group Enterprises

BlackBerry might be forcing the migration issue for many organizations, but this is the new normal. The demands of users and the breakneck speed of IT consumerization driven by mobile, and now applications, have made that clear. Technically, this is not difficult. So what is the real issue? A deepening opportunity cost in innovation (lack of) that drives enterprise agility. Tackle the key points of consideration and methodologies required for a successful platform migration both before and after implementation.

How to Manage the Great BlackBerry Migration

Troy C. Fulton

Mojave Networks Webinar: A Three-Pronged Approach to Mobile Security

Mojave Networks

Enterprise on the Go - Devon Winkworth, Snr. Principal Consultant, Layer 7 @ ...

CA API Management

Downloaded an app onto your phone lately? With app downloads mounting into the billions each year, there is a need for general standards in the creation and usage of mobile technology – and this provides a great opportunity for training companies: Meet Certified Mobile App Professional (CMAP). CMAP is a certification from the International Software Quality Institute (ISQI) specifically designed for anyone involved in Mobile App Testing. A great next step for those with Foundation Level certificate as “ISTQB Certified Tester” (CTFL). Agenda: Introduction: What will you learn today? About CMAP The Challenges of Mobile App Testing Business Needs Go-To-Market Strategies for CMAP How to Get Started Questions & Answers

Training Opportunity: Certified Mobile App Professional (CMAP) Testing

ITpreneurs

Four best practices for performance testing mobile apps soasta and utopia

SOASTA

Mobile semantic technology

Thomas Kelly, PMP

Few technology shifts have impacted the way we do business as much as mobile. The new and exciting functionality delivered by mobile apps, the pace at which they are being developed, and their emergence as the “face of the business” requires that organizations deliver unprecedented quality in these software systems. Join Dennis Schultz to learn how leading enterprises are approaching their mobile application testing challenges and how they have integrated mobile into their existing processes. Dennis describes the importance of testing on real devices, the value of using emulators to supplement your testing strategy, how to optimize your testing with real devices using SaaS remote device services, how to automate your repetitive tests to speed time to market and improve quality, and how to support a collaborative work environment and efficient test process for mobile development.

Five Ways to Improve Your Mobile Testing

TechWell

Unleashing the Power of Survey Mobile Applications

NestForms

Enterprise app management 2014 and beyond

Troy C. Fulton

Enterprise app security management 2014 and beyond

Troy C. Fulton

Big Data Meets Big Analytics Theatre - June 18th, 15:00-15:30 Eighty percent of the world's data is unstructured, and most businesses don't even attempt to use this data to their advantage. Imagine if you could afford to keep and analyse all the data generated by your business. Imagine that you had a way to analyse and exploit that data as it is created! Whether you're a telecoms provider trying to minimise customer churn, a utility company looking to exploit the potential of smart-metering or a surveillance company ensuring the security of clients' premises, there are genuine business opportunities from deploying big data analytics in real-time. Using live client examples, Ian will show how real-time analytics provide a powerful extension to any big data platform and is applicable across many types of information and real-world problems to deliver tangible business value.

IBM's big data seminar programme -moving beyond Hadoop - Ian Radmore, IBM

Internet World

Big Data & Analytics – beyond Hadoop

IBM Big Data and Analytics UK

Analysis & forecasts for two key types of application-based charging / non-neutral mobile Internet business models. Zero-rating of mobile data is used to exempt certain applications or content from users' data plan quotas, and is used in both developing and mature markets. In essence, nobody pays for the data - although the mobile operator may work a revenue-share deal for paid content, or may look to upsell the users with more paid data access. Sponsored data is similar, but involves the content/app provider paying for data traffic on behalf of the user. It has been popularised by AT&T's announcement in January 2014, although it has gained only limited traction so far. This presentation, based on Disruptive Analysis' June 2014 on Non-Neutral Mobile Broadband models, examines the sub-segments and likely success factors for each type of offer.

Sponsored data and zero rate charging - Non-neutral mobile broadband models

Dean Bubley

INNOVATION JAM 2 Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services. Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry: The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level. Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before. Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile. Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?

Ciceron MBA- Innovation Jam 2

Tiffani Allen

This presentation describes outlines the state of mobile adoption on a worldwide basis and then drills into how this is impacting the way customers of marinas and boatyards are interacting with these businesses. Business drivers, user interaction and technology drivers are considered in terms of how they effect managers in the recreational marine market. The topic native vs mobile web apps is discussed and then 5 case studies are considered that have applicability in the marine industry.

How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

Exuma Technologies (DockMaster/RVMaster)

Indusa recently conducts a Webinar on "Proven strategies for powerful B2E mobile apps: Industry, security, and ERP considerations". This webinar discussed how enterprise mobility brings both benefits and concerns to a business. It also highlighted the use of IBM Worklight and the reasons clients are investing in it. The webinar then showcased some use cases on how organizations who have adopted enterprise mobility and benefits they reaped. The session included a walk through on Field Service ROI and see how a field service mobile app built on a cross platform can increase your ROI.

Webinar on Proven Strategies for Powerful B2E Mobile Apps

Synoptek (previously Indusa)

What does mobile optimisation really mean?

OneVoice, powered by Abt SRBI

Similar a Is Mobile Qual a New Method - Field Agent (20)

Up Close and Personal With Your Consumers

Location-based Mobile Market Research at the Point of Influence

Webinar: Motivate Action with iBeacons

How to Manage the Great BlackBerry Migration

Mojave Networks Webinar: A Three-Pronged Approach to Mobile Security

Enterprise on the Go - Devon Winkworth, Snr. Principal Consultant, Layer 7 @ ...

Training Opportunity: Certified Mobile App Professional (CMAP) Testing

Four best practices for performance testing mobile apps soasta and utopia

Mobile semantic technology

Five Ways to Improve Your Mobile Testing

Unleashing the Power of Survey Mobile Applications

Enterprise app management 2014 and beyond

Enterprise app security management 2014 and beyond

IBM's big data seminar programme -moving beyond Hadoop - Ian Radmore, IBM

Big Data & Analytics – beyond Hadoop

Sponsored data and zero rate charging - Non-neutral mobile broadband models

Ciceron MBA- Innovation Jam 2

How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

Webinar on Proven Strategies for Powerful B2E Mobile Apps

What does mobile optimisation really mean?

Más de Merlien Institute

Overcoming technical and infrastructure challenges for mobile research in Afr...

Merlien Institute

Mobile Research – What’s the point - Millward Brown

Merlien Institute

Clustering by mobile usage and behaviour – the many faces of smartphone users...

Merlien Institute

Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda

Merlien Institute

Understanding respondent’s interaction with household electronics – using tab...

Merlien Institute

The why, what and how to use mobile marketing in Africa - MMA SA

Merlien Institute

Maximising internet based mobile research in Africa - TNS & Binu

Merlien Institute

Something fishy is going on in the world of mobile research - Sea Harvest & TNS

Merlien Institute

Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...

Merlien Institute

Mobile Market Research - a brand owner's perspective - PZ Cussons

Merlien Institute

Leveraging longitudinal communities for better, faster and cheaper insights -...

Merlien Institute

Insights and Innovations – today and the way forward for mobile research from...

Merlien Institute

Tablets killed the paper star – tablet usage in developing and emerging marke...

Merlien Institute

Leveraging mobile to bring overnight television ratings to Africa - GeoPoll

Merlien Institute

In mobile diary research the map is not the territory - TNS

Merlien Institute

Engaging youth – using social media networks to generate valuable insights - ...

Merlien Institute

Building Brands in a Mobile World - Added Value

Merlien Institute

'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky

Merlien Institute

The evolution of Qual research - Kellogg

Merlien Institute

Taming the raging river - Qualitative Research & Social Media - Firefly

Merlien Institute

Más de Merlien Institute (20)