1. 1. I NTRODUCTION The Purple Cow Story

2. Mo o ! Mo o ! 1 “ What is a Purple Cow ?” A unique product that stands out in the field. Gotuaco’s Purple Cow is a unique Healthcare product that stands out in the field of EMPLOYEE BENEFITS.

3. 2 The Purple Cow Vision: financial security through employee benefits. Purple Cow believes that financial security can be achieved through equal access to employee benefits. The Purple Cow Mission: to protect employees from financial insecurity. Purple Cow provides you with many layers of protection, to stop you from losing money to medical emergencies. The Purple Cow Core Value: take care of the hands that take care of you! Purple Cow believes in helping those who help you grow: if not thru more compensation , then thru more benefits.