Sometime in early 2005, Danny Bluestone saw the potential in creating a digital agency that bridges the gap between usability, visual design, project management, marketing and programming. At the time he had no funding.

1. 9
Dec
2013
The Cyber-Duck story
From 2005 to 2013 in a nutshell
Follow us: @cyberduck_uk

2. ABOUT CYBER-DUCK
@cyberduck_uk

3. User Experience
Web & Mobile
Hosting & Support
Marketing
Consulting

4. Hi. I am Danny Bluestone
Founder and Managing Director
@danny_bluestone

5. Hi. I am Sylvain Reiter
Co-Founder and Development Director
@sylvainreiter

6. Top 500 company in Europe,
The Middle East and Africa 2012
The only digital agency certified in
ISO 9241:210 and ISO9001:2008
Top 20 South East digital agency
according to turnover and growth

8. User-centred Design & Marketing
Client and
user research
Visual
design
Experience
prototypes
System
architecture
Start
Technical
research
Functional
specification
Technical
prototypes
Test-driven Development
Testing
and QA
Platform
development
Launch
Marketing and
support

9. OUR CURRENT WEBSITE
http://mobile.smashingmagazine.com/2013/06/18/
adapting-to-a-responsive-design-case-study/

10. THE VISION

11. Don’t go detailed before you work out your niche
KEEP YOUR VISION LOOSE

13. Your first projects and products
DIFFICULT PROJECTS OPEN DOORS

15. Your first projects and products
DROP BAD CLIENTS
“One of the largest turning points of my career was
firing the client who accounted for a third of my
company's work.”
Seth Godin
Best selling American author, entrepreneur and marketer
!
Image from: http://uthmag.com/seth-godin-is-wrong-about-your-resume/

16. PROCESSES

17. Image taken from: http://www.e-cartouche.ch/content_reg/cartouche/ui_access/en/html/GUIDesign_UCD.html

18. The elements of user experience
Image: http://acmelab.gatech.edu/slu3/wp-content/uploads/Elements-of-User-Experience.png

19. User centred design (UCD)
Image: http://www.sapdesignguild.org/resources/ucd_process.asp

20. Scrum

21. Lean

22. •ere not
A framework - ISO9001:2008

23. Persuasion = Ethos. Pathos. Logos.
MAKE THIS THE ESSENCE OF YOUR PROJECT

24. “Within 12 months, ISO9001 helped us to improve
profitability by 177%. The team understands the business,
department and their own objectives”.
Cyber-Duck Ltd
* comparing Aug 2012 with Aug 2013

25. Combining UCD, agile and lean
By combining UCD, ISO 9001 and agile together we gain:
• A superior user experience design process
• An agile mindset and manoeuvrability
• Strong quality management processes
!
!
!

26. TRAITS OF A FOUNDER & LEADER

27. Get the best out of yourself
BLEND WORK, MANAGEMENT AND LEADERSHIP
Technician
Leader
Manager

28. Get the project management triangle
The best out of yourself
UNDERSTAND THE ‘PM’ TRIANGLE

29. Get the best out of yourself
BECOME ULTRA EFFICIENT
Image from: http://www.kelvingoh.com/productivity/getting-things-done-gtd/

30. Get the best out of yourself
FIND MENTORS

31. Get the best out of yourself
ALWAYS BE COMPOSED
http://jerusalemchannel.tv/healing-clue-from-oath-of-maimonides/

32. Get the best out of yourself
CREATE A CULTURE OF COMMUNICATION
Image from: hhttp://www.independent.co.uk/life-style/health-and-families/health-news/new-nhs-helpline-is-putting-peoples-lives-at-risk-say-doctors-8604624.html

33. Get the best out of yourself
DON’T BE A YES MAN
Image from: http://www.business2community.com/sales-management/want-software-sales-leads-avoid-being-a-yesno-man-0397729

34. GET THE BEST OUT OF YOUR TEAM

35. Always hire co-founders and key staff
THAT ARE SMARTER THAN YOU

36. Always be on the look out for new talent
HIRE STAFF WHEN YOU’RE NOT LOOKING

37. Get the best out of your staff
RECOGNITION

38. Get the best out of your staff
AN INNOVATIVE CULTURE

39. Get the best out of your staff
REWARDS

40. Get the best out of your staff
TRAINING

41. HOW TO MARKET YOURSELF

42. How to market yourself
BE SUPER PASSIONATE

43. How to market yourself
PRESENT AT CONFERENCES

44. How to market yourself
MOVE INTO A GREAT SPACE

45. How to market yourself
DO CHARITABLE WORK

46. How to market yourself
HOST EVENTS AND PARTIES

47. How to market yourself
INVEST IN UNIQUE TECHNOLOGY

48. CONCLUSION

49. Top 10 tips to survive
1. Departmentalise your organisation
2. Become an effective and organised leader, manager and worker
3. Boost your team’s training, involvement, rewards and recognition
4. Make it your relentless mission to deliver quality
5. Research and create processes that work
6. Become a people’s person if you are to manage staff
7. You should also become a geek and an expert in your domain
8. Create a user centric culture where everything is tested all the time
9. Don’t wait for people to find you, market yourself
10. Immerse yourself with mentors and people that support you

50. Q&A
Thanks for listening to our story. We would love to talk to you later!
Please follow us @cyberduck_uk
We are also hiring
• A studio manager
• HTML5 and PHP web developers
• Digital marketers
• UX producers