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Color wheel

Many sales presentations could be improved by using the color wheel that PowerPoint and Keynote incorporate , but most of the people do not know it.

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Color wheel

  1. 1. The Colour Authored by: Jean-François MESSIER
  2. 2. How does the work?The colour wheelwas discovered bySir Isaac Newton. The color wheelallows you to createcolour palettes that match and are consistent. You can create palettes based on several types of effects.
  3. 3. Monochromatic You select colours in the samesegment, but nearer or farther from the centre. Using variations ofthe same colour can create a striking palette, but it’s difficult to use Example colour effectively without adding black, white, and shades of gray for contrast.
  4. 4. Analogous Selecting coloursthat are touching inthe wheel creates anarrow, harmonious colour scheme. Similar to monochromaticcolours, analogous colours provide a predominantly warm or cool Example feeling, dependingon where they lie on the wheel.
  5. 5. Complementary Colours from the opposite ends ofthe wheel providethe most contrast.If you can resist the temptation to add more colours, limityourself to just twoto create a powerful (or even startling) Example look. But arrange themwisely so they don’t clash.
  6. 6. You can also opt fora 3-colour harmony Split Complementary that alternates two cold colours andone hot one, or the other way around.This variation of the complementary scheme uses two colours on either side of a directly complementary colour. ExampleThese colours havehigh visual contrastbut with less visualtension than purely complementary colours
  7. 7. Triadic Three colours equally spacedaround the colourwheel create vivid visual interest. Some palettes are bold while others are more refined.You can modify thismethod by using a Example light tint or darkshade of one of the three coloursinstead of the pure hue.
  8. 8. Tetradic This scheme is Tetradicpopular because itoffers strong visual contrast whileretaining harmony.It uses two pairs of complementary colours. It’s difficult to harmonize this scheme if all four hues are used in Example equal amounts. Pick a dominant colour for yourdesign and use the others to support the main one.
  9. 9. Microsoft’s PowerPoint colour picker PowerPoint and Apple’s Keynote applications basetheir colour wheelson the one that Sir Isaac Newton discovered. The wheel uses three primarycolours, red, yellow and blue, spaced evenly apart. Blending those colours creates thefull colour wheel, as shown here.
  10. 10. Helpful Sites and toolsto identify colors on the color wheel: for generating color themes, palettes and patterns, that can inspireany sales presentation
  11. 11. Designed by Jean-François MESSIERNew Technology Director at Mercuri InternationalMy blog: cette présentation en français : Credit : – MERCURINT2010