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S C A D AT L A N TA ' S S T U D E N T M A G A Z I N E
S P R I N G 2 0 10   » VO L .   2 , NO. 3
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                         CHANNEL    ATLANTA
TABLE OF CONTENTS
                                                   » APPS WORTH THE TIME                                                 06
                                                      Three new apps to make life simpler and more fun


                                                   » OF MAN AND MACHINE                                                  10
                                                      The evolution of new media opportunities


                                                   » ART AND DESIGN GOES EAST                                            13
ABOUT THE COVER
                                                      A preview of SCAD Hong Kong
By drawing inspiration from the work of Étienne-
Jules Marey, we set out to document the natu-
rally entrancing shapes that the body makes
                                                   » FASH FORWARD                                                        14
during movement. This reflects the theme of the       Futuristic fashion in a new age of digital media
issue: moving forward through new media. We
digitally captured the movement of a dancer
by utilizing a slow shutter speed and a strobe     » TECHNICAL DIFFICULTIES                                              18
flash. Other than a simple duotone overlay, no        The impacts of being plugged in
elaborate Photoshop techniques were exercised
to create the images. In one shot, each image
revealed the results of what happens when light    » SHOWCASE                                                            20
and motion combine. In a world that places
                                                      Spotlight on the School of Film and Digital Media
importance on rapid progression, sometimes we
must pause to appreciate the simplistic beauty
of what moves us every day. »                      » WORLD TRENDS: CHINA                                                 26
                                                      Highlights of the country's alluring landscapes
PHOTOGRAPHY Sean Wright
      MODEL Sarah Burroughs


                                                                                        S P R I N G 2 0 10   » SCAN MAGAZINE   1
STAFF
EDITOR-IN-CHIEF Jennifer Mestre          COPY EDITOR Alexandra Sowers       P.R. DIRECTOR Lawren McCord

MANAGING EDITOR Mark Ziemer              PHOTO EDITOR Sean Wright           ILLUSTRATIONS EDITOR Arthur Ball

ART DIRECTOR Brittany Kron               NEWS EDITOR Cheryl Montgomery      WEB ASSISTANT Jake Burk

ASST. ART DIRECTOR Renée Dunn            LIFESTYLE EDITOR Allie Jemison     AD SALES REP Shantay Robinson
                                                                                                  (NOT PICTURED)




                                         CONTACT US    SCAN Magazine        Office » 404.253.2738
                                                       SCAD Atlanta           Fax » 404.897.4888
                                                       1600 Peachtree St.         » scan.magazine@scadconnector.com
                                                       Atlanta, GA 30309          » www.scadconnector.com/scan



2   SCAN MAGAZINE   » SPR I N G 2 0 10
CONTRIBUTORS




SARAH BURROUGHS                        GRAY CHAPMAN                           BRETT MIOTTI                    MATT BRADDICK
M odel, Cove r                         Wr i te r, O f M a n a n d M achine    I llustration,                  Wr iter, Ar t and
                                                                              O f M an and M achine           D esign G oes East




MANDIE MILLS                           MICHELLE NAPIER                        COLLEEN CAMERON                 ASHLEY DAMOND
Photogra p h e r, Fa s h Fo r wa rd    H a i r, Fa s h Fo r wa rd             M odel, Fash For ward           M odel, Fash For ward




CASEY SMITH                            CARLEY-BETH CULPEPPER                  DEBORAH CONTON                  XIAOYAN FAN
Photo As s t. , Fa s h Fo r wa rd      S h o o t As s t. , Fa s h Fo r ward   M akeup Asst., Fash For ward    D esigner, Wor ld Trends: China




ABOUT SCAN MAGAZINE
SCAN is the quarterly student magazine of the Savannah College of
Art and Design in Atlanta. All editorial content is determined by student
editors. The opinions expressed in SCAN Magazine are not necessarily
those of the college.

©2010 SCAN Magazine. All rights reserved. No part of this magazine may
be reproduced in any form without written permission from the publisher.
Printed on recycled paper.

Please recycle this magazine or pass it along.           »

                                                                                                             S P R I N G 2 0 10   » SCAN MAGAZINE   3
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4            SCAN MAGAZINE                   » SPR I N G 2 0 10
Today, technology runs rampant
and convenience is the name
of the game. With that comes
a surge in the popularity of cell
phone applications. Whether
you're looking to keep in touch,
stalk on the down low, or locate




                                                                                                APPS
the nearest water polo class,
“there’s an app for that.” The
following are a few apps we feel
are worth your time.




WRITTEN BY Cheryl Montgomery
              Matt Braddick
                                                                                              WORTH
                                                                                            THE TIME
        AND
      PHOTO BY   Sean Wright




iPhone                                      Android                                         Blackberry
CARD STAR
By Mesa Dynamics LLC
                     »                      GOOGLE SKY MAP
                                            By Google
                                                                               »            GWABBIT           »
                                                                                            By Nobex Technologies Inc.


Never have rewards cards when you           Say you skipped Astronomy class one             Keep your contacts updated without
need them? Card Star has the solution.      too many times and have no idea what’s          doing a thing! This free app scans your
This free app lets you easily store and     what when you look skyward. Try this            incoming e-mails for contact information
quickly retrieve loyalty, reward and club   stellar Android app. It uses your phone’s       and turns them into contact records in
membership cards. The information is        camera, time and day, and GPS coordi-           your address book. Gwabbit supports all
then scanned directly from your screen.     nates to help you locate planets, constel-      current Blackberry devices and makes
Card Star is compatible with the iPhone,    lations and any other landmarks worth           capturing contact information fast, easy
iPod Touch, and iPad.                       noting in the night sky. Simply open the        and hassle-free. »
                                            application, point it at the stars and you’re
                                            a regular Galileo.


                                                                                                     S P R I N G 2 0 10   » SCAN MAGAZINE   5
WRITTEN BY Gray Chapman
                                         ILLUSTRATION BY      Brett Miotti




6   SCAN MAGAZINE   » SPR I N G 2 0 10
Jonathan Justice leans toward the glowing Wacom
monitor, scrutinizing the movements of a small
green dinosaur that follows his cursor. “It's a plesiosaur,”
                                                                                “       THE ABILITY TO PRODUCE A VARIETY
                                                                                        OF DIFFERENT KINDS OF CONTENT,
                                                                                        TO HAVE A CONVERSATION WITH
                                                                                        EDITORS, DESIGNERS, ENGINEERS,
                                                                                        PROGRAMMERS, AND PRODUCERS
                                                                                                                                          “
he explains. He watches the aquatic carnivore follow every flick of his
wrist, maneuvering around a small yellow floating life preserver, and                   IS CRUCIAL.
then sits back with a look of satisfaction. “I think I'll put a person in the           — JASON PARKER, SOCIAL MEDIA MANAGER
life preserver... maybe have him get eaten,” he muses.

Justice, a third-year interactive design and game development
student, specializes in game design — the more abstract facet
of game development, where the designer conceptualizes the                      With a desire to work in the digital field also comes a requirement for
project. The plesiosaur he's currently poring over is an exercise in            flexibility. Justice, whose plesiosaur represents a departure from his
Flash programming. “It's just another thing I want to be proficient             conceptual game design track, recognizes this need for a “jack-of-all-
in before I graduate,” explains Justice. “I'm happy to be a generalist.”        trades” approach. “Thinking about different perspectives and know-
                                                                                ledge of how other people work is essential in this field,” he says. This
This flexibility is arguably a requirement for anyone in digital me-            concept of versatility was reinforced in a recent interview between
dia, a field constantly shifting with every technological innovation.           Parker and Scott Dadich, Creative Director for Wired magazine. When
While difficult to define because of its constant metamorphosis, the            asked what SCAD students need to know about forging careers in
backbone of digital media is communication — specifically, digital              the digital field, Dadich articulated the need for a designer's ability
communication. As television channels are replaced by Hulu and                  to speak “multiple languages.” “A multidisciplinary approach is key,”
best-selling novels show up on Kindle screens, traditional modes of             asserted Dadich. “The ability to produce a variety of different kinds
communication slough off their one-dimensional flatness in favor of             of content, to have a conversation with editors, designers, engineers,
interactivity and multimedia experiences. The fast-paced environment            programmers and producers … the ability to speak in all those
necessitates a “roll with the punches” attitude from its professionals.         languages is crucial.”

“What's digital media?” asks Jason Parker, social media manager                 With that in mind, students in SCAD's School of Film and Digital Media
for SCAD. “Everything. Mostly we use it, though, to describe anything           are not only learning to adapt to the digital evolution of their trade,
we use a computer to do or see,” he says. “It's media created and               but they're also taking the necessary steps to build a comprehen-
consumed by digital means — so whether it's photos, video, text,                sive skill set in order to enhance their versatility in the digital world.
music, whatever, if it's created or consumed with the help of digital           Chelsey Cline, a fourth-year animation student, recognizes the field's
technology, it's 'digital media.'”                                              constant state of flux. “Film and digital media are changing in order to
                                                                                be more adaptable to multiple outlets,” she remarks. “Now, it's not
As communication is constantly reinventing itself in the digital media          only the television or Internet, but mobile phones as well. With the
realm, hundreds of students like Jonathan Justice are also bent over            introduction of 3D television, I can only imagine where it will take
computer screens, working to integrate technology and art. The world            this industry.”
of digital media is so broad that the career tracks are exponential. An
animation student could become a character designer, working with               Michael Cooke, a third-year television production student, says that
Pixar to create the next "Nemo" or "Wall-E." A visual effects student           the constant changes of the digital media field have made branching
could specialize in those incredible Michael Bay-style explosions.              out into multiple disciplines easier. “It’s becoming easier and easier to
An interactive design and game development student could be the                 do everything yourself,” says Cooke, who concentrates on film produc-
brains behind the next hot iPhone app.                                          tion, but also works as a freelance digital photographer. “There are so


                                                                                                                     S P R I N G 2 0 10   » SCAN MAGAZINE    7
many user-friendly apps, software and tools to make your          The seemingly limitless possibilities that a digital media
           own films without the need of a giant budget.” Jennifer           student can enjoy is certainly a perk. Then, there is the
           Chandler, another fourth-year animation major, enjoys the         prospect of employment; as the digital media world
           versatility that this field necessitates. “I try to dabble in a   shifts and grows, so do its career opportunities. In 2008,
           lot of things,” she says. “One of the strengths of the anima-     Forbes listed “Multimedia Artists and Animators” as one of
           tion program is that we learn everything from concept             America's top 20 growing careers, at a 12 percent gain in
           to production. I like having the foundation to jump into          jobs between 2007 and 2008. Digital media is an area that
           animation one day and storyboard the next because I’m             is growing in spite of the recession, an advantage that
           never limited.”                                                   appeals to students. Cline cites the “many career options
                                                                             in the industry” as a benefit to choosing digital media as
           Matt Canei, a fourth-year interactive design and game             a field of study, saying that eventually she would like to
           development student, describes digital media as “a                work for a major animation studio and begin production
           constantly evolving field, due to technology's devel-             on her own animated series.
           opment and rapid growth. It's always getting more
           complex and the envelope always pushed a little bit               Digital media's fluidity is also conducive to overlap —
           further in hopes of innovating.” Though the possibilities         meaning that animation students like Cline, for example,
           for specialization within the major are many, Canei               have a myriad of opportunities within animation, but are
           concentrates on environment design — but, like                    not limited to careers within this major. “We find that
           Justice, Cline and Chandler, has developed a variety              animation is a broad degree that also allows students to
           of other talents within game design.                              also explore the visual effects area, animation for games,
                                                                             motion media, and so on,” says Tina O'Hailey, associate
           Parker, who has worked in digital media for more than             chair of animation. “ The entrepreneurial student will find
           20 years, gives a professional perspective of his own             that animation shows up in everything from cell phones
           malleable role within the digital media field as a story-         to doctors' offices, even casinos.” O'Hailey has seen her
           teller, combining the written word with multimedia to             students go on to work with industry giants such as Pixar,
           give information to readers. “It's just the means of telling      Disney and Cartoon Network. Yet, she adds, the constant
           the story that's changed,” he says. “For me, I think it's         transformations within the digital field make for an ever-
           essential to be as broad as possible, while choosing a            adapting classroom. “Digital media itself and the tech-




“
           focus area. My focus is on visual media, delivered by             niques we use continue to evolve as we continue to push
           means of the Web.”                                                the desired look and functionality of our craft,” she says.
                                                                             “All things keep pushing and changing and that keeps the
                                                                             digital artists in a constant state of evolution.”

           DIGITAL MEDIA ITSELF AND THE                                      Evolution, adaptation, fluctuation — whatever you call
           TECHNIQUES WE USE CONTINUE                                        it, the realm of digital media is never static. This field
                                                                             demands agility and ingenuity from its professionals,
           TO EVOLVE AS WE CONTINUE TO                                       but grants them in return the chance to be part of a
                                                                             field marked by perpetual innovation, where the way we
           PUSH THE DESIRED LOOK AND                                         listen to a song or read a magazine can change and will
           FUNCTIONALITY OF OUR CRAFT.                                       change at the drop of a hat. Assuming that students can
                                                                             prepare for such an unpredictable field seems fallacious,
           ALL THINGS KEEP PUSHING AND                                       but SCAD's digital media students are doing exactly that:
           CHANGING AND THAT KEEPS THE
           DIGITAL ARTISTS IN A CONSTANT
           STATE OF EVOLUTION.
           — TINA O'HAILEY, ASSOCIATE CHAIR OF ANIMATION
                                                           “                 learning to create, innovate and ride the perpetually
                                                                             shifting tides where technology meets art. »




8   SCAN MAGAZINE   » SPR I N G 2 0 10
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 which is awarded to a SCAD student.          *DISCOUNTS ARE OFF MSRP AND RANGE FROM 10% TO 50% OFF.




                                                                                  S P R I N G 2 0 10   » SCAN MAGAZINE   9
ART & DESIGN GOES EAST
                                                 A Preview of SCAD Hong Kong


                                                                                            WRITTEN BY Matt Braddick


                                                 Little more than a year ago, SCAD turned plenty of heads, announc-
                                                 ing that the institution would be expanding again. SCAD would open
                                                 an entirely new location in the bustling, historic port of Hong Kong.
                                                 Now, the university is in the final stages of preparing for its first quarter
                                                 in one of Asia’s largest metropolitan areas. Starting in September 2010,
                                                 SCAD Hong Kong will open its doors to students and usher in a new era
                                                 for American arts education. Being the first American college with a
                                                 chance to open facilities in The People’s Republic of China adds a lot of
                                                 pressure, so what can students expect?

                       Photos courtesy of SCAD




10   SCAN MAGAZINE   » SPR I N G 2 0 10
SCAD Hong Kong’s goal is to place a specific
focus on digital arts and media studies.
Students wanting a first-class education in
advertising, animation, illustration, interac-
tive design and game development, graphic
design, photography, motion media and
visual effects will find state-of-the-art
resources and experienced professors at this
new location.

The marriage of cutting-edge digital media
education with an Asian environment
makes perfect sense for the university. Given
SCAD’s growing popularity among Asian
students (China is the third most represent-
ed nation at SCAD), growing facilities where      transferring, and other details can see that    can expect the “same environment with
digital media is a fast growing enterprise        Hong Kong is really just an extension of        student organizations, student media, SCAD
could lead to success for all parties involved.   the SCAD they already attend. Classes in        galleries, signature events, and community
SCAD Atlanta Dean of Student Success Art          Hong Kong are just as accessible as those in    and corporate partnership opportunities.”
Malloy notes that “the emerging technol-          Savannah or Atlanta. Scholarships and loans     Students at the new location will have
ogy market is in Asia. It would give students     are also available; any student aid can be      the opportunity to form clubs, participate
studying graphic design, visual effects, and      used to pay for tuition and housing at SCAD     in sports, and work on their own student
more a chance to study in a vibrant city          Hong Kong.                                      newspaper and radio station.
without paying any more [for tuition].” He
points out that SCAD Hong Kong would be           Yet, the college experience is more than just   Also vital to the life and growth of a univer-
a more familiar location for Asian students       taking classes. Being a part of a university    sity is the establishment of its own identity,
who want to get their own SCAD education,         means being involved in clubs and meeting       and Rowan is confident Hong Kong will
without having to deal with the expense of        new people, going to special events and         accomplish that. “Our vision for SCAD Hong
traveling to the United States.                   enriching your educational experience with      Kong is to make it the pre-eminent site for
                                                  extracurricular activities. Will SCAD Hong      the study of digital media in Asia, welcom-
SCAD will do its best to provide a strong         Kong have the student life opportunities        ing a diversity of students from Asia and
and lively student life, but what about the       that other SCAD locations have? The answer      throughout the world.” Rowan assured that
city itself? Hong Kong has a history that         is yes. Director of External Communications     information on student housing and dining
spans across centuries. Located in southern       Elizabeth Rowan, who has been living in         would be coming “very soon” and that
China at the end of the Pearl River Delta,        Hong Kong for several months preparing for      students should stay tuned for official
Hong Kong is a massive city, totaling close       SCAD Hong Kong’s debut, says students           details in the coming months.
to eight million people. With such a large
population, students will encounter people
from all over the globe, not just from China.
The city also has adapted some Western
customs and views, while still maintaining            “OUR VISION FOR SCAD HONG KONG IS TO MAKE IT THE PRE-EMINENT
its vibrant Chinese identity.                         SITE FOR THE STUDY OF DIGITAL MEDIA IN ASIA, WELCOMING A
This “best of both worlds” scenario gives             DIVERSITY OF STUDENTS FROM ASIA AND THROUGHOUT THE WORLD.”
the city a balance between local Chinese
customs and culture and Western ideas.
                                                      						                                                           - ELIZABETH ROWAN
Students concerned about admission,

                                                                                                            S P R I N G 2 0 10   » SCAN MAGAZINE   11
WITH ALMOST 50 DIFFERENT GALLERIES AND STUDIOS ACROSS THE CITY,
       STUDENTS INTERESTED IN A GALLERY HOP WON'T BE DISAPPOINTED.                                 international film stars and directors. Many are synon-
                                                                                                   ymous with the Hong Kong film industry, including
                                                                                                   John Woo, Bruce Lee and Yuen Woo-Ping. Students
                                      Hong Kong’s openness to Western integration stems            of motion media, visual effects and animation will be
                                      from its colonial history. The city and its outlying areas   able to find many opportunities to work and grow as
                                      were a part of the British Empire from 1898 to 1997.         artists. For interactive design and game development
                                      Therefore, the English language and lifestyle have           majors, Hong Kong is hard at work establishing its
                                      become part of the culture. Though Chinese rule over         place in the video game industry with businesses like
                                      Hong Kong returned in 1997, the British influence still      M-Inverse, a new and burgeoning game design and
                                      survives. English-speaking students will likely have an      programming company.
                                      easier time of communicating with the locals than one
                                      might think. While Cantonese is the main language            Hong Kong’s large size affords many of the same
                                      spoken in the province, English is just as widespread        amenities and attractions that one might find in any
                                      in Hong Kong. Furthermore, all SCAD Hong Kong                other city in the world. Museums, extravagant hotels,
                                      classes will be taught in English.                           brilliant temples and plentiful parks are many of the
                                                                                                   worthwhile places students will be able to explore.
                                      Hong Kong’s location and community make the city             With almost 50 different galleries and studios across
                                      a great place for a school devoted to teaching digital       the city, students interested in a gallery hop won't be
                                      media art. The metropolis is bursting with opportuni-        disappointed. Beyond the established and popular
                                      ties for students. Hong Kong is a major city for film        Hong Kong Museum of Art, many lower-key galler-
                                      production in China, featuring not only popular action       ies like Hanart TZ or the Kwai Fung Hin gallery offer a
                                      stars like Jackie Chan, but also many other major            more intimate art experience. Rowan explained that


12   SCAN MAGAZINE   » SPR I N G 2 0 10
Hong Kong’s art scene has many opportunities             Setting up shop in a city as bright and unique as
for students, including a nearby art and design          Hong Kong seems to be the right move for the
bookstore called Page One, as well as the Jockey         future of SCAD. What started as a small college in
Club Creative Arts Center, which houses more than        Savannah has now grown into a renowned univer-
50 artists in residence and an art supply store.         sity with international ventures. Students in Hong
                                                         Kong will not only continue to receive SCAD’s
Hong Kong offers plenty of other special and             top quality education, but also will acquire the
exciting places to have fun when students are            life-changing experience of studying and learning
not busy with midterms and class projects. For           in a city full of culture and opportunity. SCAD
a real taste of Chinese culture, try a night out at      Hong Kong is the next chapter in the university’s
the Sunbeam Theater, which is devoted to the             full and prosperous legacy, but the excitement is
performance of various Cantonese operas, a dis-          just beginning for the multitude of students
tinct Chinese artform. Sports fans can check out         destined to be the new generation of artists. »
the Hong Kong Football Association for a rousing
game of soccer. Shoppers can get their bargain-
hunting fix browsing the different shops in the
immensely popular Western Market, housed in a                FOR MORE INFORMATION, VISIT:
four-story restored building. Everything from silk
to food to furniture to delicious cuisine is available       WWW.SCAD.EDU/HONGKONG
here and is an experience not to be missed.




                                                                         S P R I N G 2 0 10   » SCAN MAGAZINE   13
AR

14   SCAN MAGAZINE   » SPR I N G 2 0 10
F SH
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16   SCAN MAGAZINE   » SPR I N G 2 0 10
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                        S P R I N G 2 0 10   » SCAN MAGAZINE   17
TECHNICAL DIFFICULTIES




            WRITTEN BY Allie Jemison
                  ILLUSTRATION BY  Arthur Ball



     “You are going the wrong way. When
     possible, make a U-turn. Recalculating,       With my throbbing head and the honking of horns, I was ready to
     recalculating.” By the fifth recalculation,   throw Nuvi out the window. Despite my irritation with my GPS
     Nuvi, my Garmin navigation device, had        device, I was at least glad that paper maps were almost obsolete.
                                                   I hated trying to drive while squinting my eyes to read the darn
     my head hurting. “Nuvi,” I yelled, “shut
                                                   things. They say texting and driving is bad; try being a lost tourist.
     the heck up.” In the raspy voice I'd cho-     As Nuvi continued to growl her orders, I began to wonder: if Nuvi
     sen for her, Nuvi barked her directions.      or my phone died, what would I do?


18   SCAN MAGAZINE   » SPR I N G 2 0 10
“               “PEOPLE HAVE DECIDED THAT EFFICIENCY IS MORE IMPORTANT
                                                          THAN SIMPLICITY. THEY WOULD RATHER BE ABLE TO DO SOMETHING
                                                          IN FIVE SECONDS THAN SPEND A MINUTE DOING IT.”
                                                          	                                                           - CLIFF LUMMUS
                                                                                                                                      “
So often, society does not sit and think about how anyone used             global scale." Thus, a senseless waiting game as to when society's
to behave without technology. What would we do without the                 downfall should occur looms like a giant yellow caution sign. No
availability of robotic surgery or the pacemaker? Where would we           data was lost in Y2K, but new fears pop up all the time.
be without the iPad or Skype's video conferencing?
                                                                           Brandon Marshall Todd, a graduate writing student with a love
Society has ingrained in us that these technologies are everyday           for tech-savvy ways, shares his thoughts on being held hostage
necessities, causing us to take them for granted. Durrell Lyons,           by touch-screen devices: “Technology has come full circle from
a technology support analyst for SCAD, challenges this notion.             George Orwell's “1984,” except we now willingly give our informa-
He says, “[Word processors] have created such a novice manner              tion online through credit cards, Facebook and other transactions
to write a scholarly paper, one forgets the bare essentials for the        and communications. On one hand, they are very instrumental
English language.” Lyons' thinking goes along with many who                tools, in terms of staying in contact with people. But, on the other
wonder if computers really will take over the world one day or             [hand], technology is replacing human contact. We don't com-
cause society to lose vital knowledge.                                     municate with each other the way we should and we don't keep
                                                                           up unless something out of the ordinary happens. I think we can
Sydia Bell, fourth-year writing student, enthusiastically expresses        use technology, but we shouldn't let it overwhelm our necessity
her take on the technological world: “The question always seems            for true interpersonal [relationships].” Ironically, society acts more
to come down to whether technology is good or evil? Do the                 connected, but realistically, lacks true interaction.
positives outweigh the negatives? Were we better [off ] before
this entire technological boom? We are in control of our phones            Graphic designer Cliff Lummus explains this paradox best:
and MP3 players. It isn’t the other way around. Our need for               “People have decided that efficiency is more important than
simplicity sometimes overshadows common sense reality and, at              simplicity. They would rather be able to do something in five
times, it just makes more sense to grab a pen and piece of paper           seconds than spend a minute doing it, even if that five second
[instead of ] that touch screen or GPS system you have over there.”        solution breaks down every other week and takes two hours to
As students surround themselves by wireless routers, laptops,              fix ... they still see that as a better answer than the old fashioned
desktops, iPhones, Blackberries and a host of other technologi-            by-hand way of doing everything.” The simple written letter,
cally sound devices, Bell's train of thought is not hard to follow.        which many waited so patiently for in the past, was a dynamic
                                                                           method of telling someone with words how much you really
“Technology has made everyday life so convenient that the                  care. Now, we have chopped our words into text: “G2G! C U l8r!"
fundamental mind is almost deceased,” Lyons continues. John                Society has given way to the texting generation.
Seabrook’s New Yorker article “Fragmentary Knowledge” identi-
fies that “technology changes how we do things and what we                 There is no doubt that the computer has changed our lives.
do, but it doesn’t change human nature; it amplifies it.” In other         Evolving over time, these machines rule our world. With the
words, adapting to technology improves our lifestyles, not hin-            plastic surgery of the computer and the economic change in the
ders them. Author Matthew Stein states in his book "When Tech-             world, we've developed our technology to make life simple. Yet,
nology Fails," "Ready or not, life as we know it is going to change        we've forgotten how simplistic life can be — walking down the
radically over the next decade. I doubt that we'll see technology          street seems prehistoric in the age of cars and Segways. Even
fail completely, but I'm certain that increasing environmental and         turning the page of a book in this hyper-linked society seems
political instabilities will create disruptions in the flow of electric-   dated with the invention of the Kindle and iPad. We house every-
ity, goods, and central services to huge numbers of people, and            thing in cyber world and, at any given time, we could lose it all,
that America will not be spared from societal disruptions on a             returning to the era of actually doing everything ourselves. »


                                                                                                            S P R I N G 2 0 10   » SCAN MAGAZINE    19
SHOWCASE

                                          JAGUAR MCGUIRE                                     Animation

                                                              Clint Donaldson, Jason Walling, Brent Mellecker, Andrea Sipl,
                                                              Alberto Huang, Sandee Chamberlain, Alfredo Brown Jr., Dan
                                                              Murdock, Adam White, Bobby Miller, Chelsey Cline, David
                                                              Beach, Mario Biera, Shani Vargo, Miranda Bradley and
                                                              associate chair of animation Tina O'Hailey


                                          ABOUT
                                          “Jaguar McGuire” is a 2D/3D hybrid film, born out of the group project
                                          animation course at SCAD Atlanta. The project began in the summer
                                          of 2009, with production stretching out over several quarters. More
                                          than thirty students have helped in the process; from animation to
                                          sound design, students from several majors pitched in to make the
                                          project happen.

                                          Under the supervision of producer/instructor Tina O'Hailey, students
                                          undertook the task of merging the mediums of 2D, or “traditional”
                                          animation, with CG imagery. The result is a seamless blend between
                                          the two styles.

                                          Director Clint Donaldson and Art Director Jason Walling co-wrote the
                                          story, which focuses on a high-flying stuntman grounded in a body
                                          cast after a stunt that went wrong. All he wants is peace and quiet;
                                          his cat, on the other hand, has something else in mind. »




20   SCAN MAGAZINE   » SPR I N G 2 0 10
SHOWCASE

                                          MELISSA FENNELL                                M.A., Motion Media Design




                                          ARTIST STATEMENT
                                          I truly believe “the medium is the message” and only by understanding
                                          how to manipulate the medium can we further communicate the
                                          message. I am a creative individual who, for a long time, did not have
                                          the right medium to illustrate my skills. When I discovered broadcast
                                          design and cinematography, I fell in love.

                                          With motion graphics, I enjoy the conceptual visualization of what the
                                          piece is and how the visuals will communicate to the audience. I like
                                          to see the development, from the first stage to the final project, and all
                                          the changes made along the way. Cinematography gives me an outlet
                                          for what I see in my mind, from the way a shot is set up and executed
                                          to filming and post-production.

                                          Although there are trends in motion media that we all latch onto,
                                          reverting back to organic processes is important. I enjoy developing,
                                          building and filming graphics from raw materials like smoke, water
                                          and ink, then making adjustments in After Effects. By going back to
                                          the raw graphics, we learn and understand their movement and how
                                          we can manipulate them. Eventually, when we use only the digital
                                          plug-ins, we are able to mold them into more realistic materials. »


22   SCAN MAGAZINE   » SPR I N G 2 0 10
S P R I N G 2 0 10   » SCAN MAGAZINE   23
SHOWCASE

                                          ANHEX              Interactive Design and Game Development


                                                             from left to right: Gable White (fourth-year), Lee Jones (fourth-
                                                             year), Jonathan Justice (third-year), Daniel Plemmons (third-year),
                                                             and John Garcia (fourth-year, not pictured)


                                          ARTIST STATEMENT
                                          In the design process of AnHex, we wanted to make a game with
                                          a few key design concepts. First, to make a game where the player
                                          pieces rely on one another to navigate, we looked toward symbiotic
                                          relationships between objects in the world. We mainly focused on
                                          viruses and cells and how one feeds or manipulates the other to gain
                                          what he desires. The second design concept was to make a game
                                          where each object has its own properties. Lastly, we wanted to make
                                          a game where the player has to think about his or her actions before
                                          they are implemented.

                                          Throughout the design process, we modified the play experience
                                          to achieve a balance between active and passive play. Keeping our
                                          target audience in mind, the pre-teen online gamer, we wanted to
                                          keep some level of casual gameplay. In order to stress that the player
                                          must think about their shots, we constricted the feature so that to get
                                          a higher score, the player must use the least amount of pulls and
                                          collisions to the walls.

                                          Working on the game was a lot of fun and a lot of hard work. Most of
                                          the time, the group stayed up late at night trying to get every aspect
                                          finished, so that the next person could implement their part. As for the
                                          group dynamic, we became a sort of family, hanging out with each
                                          other outside of the workplace, sharing good times, as well as getting
                                          on each other’s nerves. »

24   SCAN MAGAZINE   » SPR I N G 2 0 10
S P R I N G 2 0 10   » SCAN MAGAZINE   25
WORLD TRENDS:




             WRITTEN BY Jennifer Mestre
            DESIGNED BY Xiaoyan Fan

                PHOTOS BY    Xiaoyan Fan
                      AND    Dingkun Tang
                                            With a rich history, alluring landscapes and culture as
                                            abundant as its people, China has captivated Far East
                                            travelers for generations. From brightly-lit metropolises
                                            to quaint towns steeped in tradition, a multitude of
                                            adventures await. Yet, to truly experience the richness
                                            of China, one must veer off the beaten path and take
                                            in the varied sights across the states of this vast and
                                            diverse nation. »




26   SCAN MAGAZINE   » SPR I N G 2 0 10
A sparsely populated region, Xinjiang’s
                picturesque landscape lends itself to a
                unique gastronomic experience. Here,
                sheep are the meat of choice, while a
                wide variety of sweet fruits, such as Turpan
                grapes and Shanshan Hami melons, are
                enjoyed for their seductively sweet taste.
NORTHWEST

                Home of the original Terracotta Warriors,
                the city of Xian is the oldest capital
                city in China. In order to fully appreciate
                Chinese culture, a visit to this historic
                region is a must.



NORTHERN

                Traditional Chinese homes dot the small
                village of Zhouzhuang. A river weaves
                through the village, commonly used by
                locals as the main route for transportation.




SOUTHERN

                The holy land of the Qinghai-Tibet
                state offers more than just monks and
                monasteries. Rich architecture adorns the
                lush, mountainous terrain, providing the
                curious traveler with a breathtaking sight
                worthy of a snapshot.


QINGHAI-TIBET
                         S P R I N G 2 0 10   » SCAN MAGAZINE   27
FRAGMENTED REALITY
                                                                         WRITTEN BY Carlos Alarcon
                                                                                                        M.A., Visual Effects




     Ever since I was a child, I have been amazed      When filmmaking was still in its infancy, visual effects innovators like George
                                                       Méliès and Ray Harryhausen had one thing in mind: to shock and surprise
     by the astonishing images presented on film.      the audience. Their mindset still resonates with visual effects artists today
     Historic events, giant monsters, evil cyborgs,    and, without a doubt, has influenced my work.
     and futuristic spaceships created a question
                                                       The basic workflow for the digital shots involved capturing the actors in front
     in my mind: How do they do that?                  of a green screen using a high definition camera, replacing the backgrounds,
                                                       adding 3D elements, and color correcting the shots in the computer.

                                                       This project gave me an opportunity to combine my interest in film with
                                                       visual effects; for the filmed special effects, a thin piece of sugar glass
                                                       (candy made to resemble glass) created the illusion of the actor breaking
                                                       through a window. Finally, I edited the trailer and added music to
                                                       complete the piece. »




                                                                                                              BEFORE

28   SCAN MAGAZINE   » SPR I N G 2 0 10
Savor a moment between classes at The Hub’s

      ESPRESSO BAR



                 NOW FEATURING                NEW HOURS
                 Italian and French sodas     Monday - Thursday:
                                              9 a.m. to 5 p.m.
                 Flavored coffees
                                              Friday and Saturday:
                 SCADpuccino                  9 a.m. to 1 p.m.

                 Fresh-baked cookies          Closed Sunday
                 Pastries
SCAN: Spring 2010

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SCAN: Spring 2010

  • 1. S C A D AT L A N TA ' S S T U D E N T M A G A Z I N E S P R I N G 2 0 10 » VO L . 2 , NO. 3
  • 2. gpb.org WATCH. LISTEN. LEARN. GPB GEORGIA’S HOME FOR GREAT PROGAMMING CHANNEL ATLANTA
  • 3. TABLE OF CONTENTS » APPS WORTH THE TIME 06 Three new apps to make life simpler and more fun » OF MAN AND MACHINE 10 The evolution of new media opportunities » ART AND DESIGN GOES EAST 13 ABOUT THE COVER A preview of SCAD Hong Kong By drawing inspiration from the work of Étienne- Jules Marey, we set out to document the natu- rally entrancing shapes that the body makes » FASH FORWARD 14 during movement. This reflects the theme of the Futuristic fashion in a new age of digital media issue: moving forward through new media. We digitally captured the movement of a dancer by utilizing a slow shutter speed and a strobe » TECHNICAL DIFFICULTIES 18 flash. Other than a simple duotone overlay, no The impacts of being plugged in elaborate Photoshop techniques were exercised to create the images. In one shot, each image revealed the results of what happens when light » SHOWCASE 20 and motion combine. In a world that places Spotlight on the School of Film and Digital Media importance on rapid progression, sometimes we must pause to appreciate the simplistic beauty of what moves us every day. » » WORLD TRENDS: CHINA 26 Highlights of the country's alluring landscapes PHOTOGRAPHY Sean Wright MODEL Sarah Burroughs S P R I N G 2 0 10 » SCAN MAGAZINE 1
  • 4. STAFF EDITOR-IN-CHIEF Jennifer Mestre COPY EDITOR Alexandra Sowers P.R. DIRECTOR Lawren McCord MANAGING EDITOR Mark Ziemer PHOTO EDITOR Sean Wright ILLUSTRATIONS EDITOR Arthur Ball ART DIRECTOR Brittany Kron NEWS EDITOR Cheryl Montgomery WEB ASSISTANT Jake Burk ASST. ART DIRECTOR Renée Dunn LIFESTYLE EDITOR Allie Jemison AD SALES REP Shantay Robinson (NOT PICTURED) CONTACT US SCAN Magazine Office » 404.253.2738 SCAD Atlanta Fax » 404.897.4888 1600 Peachtree St. » scan.magazine@scadconnector.com Atlanta, GA 30309 » www.scadconnector.com/scan 2 SCAN MAGAZINE » SPR I N G 2 0 10
  • 5. CONTRIBUTORS SARAH BURROUGHS GRAY CHAPMAN BRETT MIOTTI MATT BRADDICK M odel, Cove r Wr i te r, O f M a n a n d M achine I llustration, Wr iter, Ar t and O f M an and M achine D esign G oes East MANDIE MILLS MICHELLE NAPIER COLLEEN CAMERON ASHLEY DAMOND Photogra p h e r, Fa s h Fo r wa rd H a i r, Fa s h Fo r wa rd M odel, Fash For ward M odel, Fash For ward CASEY SMITH CARLEY-BETH CULPEPPER DEBORAH CONTON XIAOYAN FAN Photo As s t. , Fa s h Fo r wa rd S h o o t As s t. , Fa s h Fo r ward M akeup Asst., Fash For ward D esigner, Wor ld Trends: China ABOUT SCAN MAGAZINE SCAN is the quarterly student magazine of the Savannah College of Art and Design in Atlanta. All editorial content is determined by student editors. The opinions expressed in SCAN Magazine are not necessarily those of the college. ©2010 SCAN Magazine. All rights reserved. No part of this magazine may be reproduced in any form without written permission from the publisher. Printed on recycled paper. Please recycle this magazine or pass it along. » S P R I N G 2 0 10 » SCAN MAGAZINE 3
  • 6. Bring Juki’s Industrial Strength Sewing to Your Workroom. TL-98QE MSRP: $1,499 228 Ottley Drive MO-623 Atlanta, GA 30324 MSRP: $837 (800) 426-2246 (404) 261-4240 High speed overlock Portable high speed lockstitch with auto rolled hemming sales@sewingmachine.com Both machines for $999! Special offer available while supplies last. Please visit our Atlanta showroom for all of your sewing, embroidery, sublimation and direct to garment printing equipment and supplies. Northside Dr 1460 Northside Dr Howell Mill Rd NW om Atlanta, GA 30318 axso u t h .c 404.352.7200 samfl Deering Rd NW SCAD Peachtree W Sam S tN voted best art store 6 years in a row hop students receive a 10% discount off Flax Bis 17th St NW of our already low prices 16th St NW 14th St NW 1:03 PM Yr ClothS 4 Cash Jst 4 U @ SCAD Take this coupon to Bring in your gently-used brand Plato’s Closet & get name clothes and we’ll pay you 25% off! Fnd QL cash on the spot, then browse our gently-used inventory Offer good Atlanta/Loehman’s Plaza or Sandy Springs only *Limit one coupon per person. Expires 5/31/10 ClothS for the latest fashions. 4 Gr8 prices! www.platosclosetatl-itp.com 2480 Briarcliff Rd. @ Loehman’s Plaza or 6627 Roswell Rd. in Sandy Springs 4 SCAN MAGAZINE » SPR I N G 2 0 10
  • 7. Today, technology runs rampant and convenience is the name of the game. With that comes a surge in the popularity of cell phone applications. Whether you're looking to keep in touch, stalk on the down low, or locate APPS the nearest water polo class, “there’s an app for that.” The following are a few apps we feel are worth your time. WRITTEN BY Cheryl Montgomery Matt Braddick WORTH THE TIME  AND  PHOTO BY   Sean Wright iPhone Android Blackberry CARD STAR By Mesa Dynamics LLC » GOOGLE SKY MAP By Google » GWABBIT » By Nobex Technologies Inc. Never have rewards cards when you Say you skipped Astronomy class one Keep your contacts updated without need them? Card Star has the solution. too many times and have no idea what’s doing a thing! This free app scans your This free app lets you easily store and what when you look skyward. Try this incoming e-mails for contact information quickly retrieve loyalty, reward and club stellar Android app. It uses your phone’s and turns them into contact records in membership cards. The information is camera, time and day, and GPS coordi- your address book. Gwabbit supports all then scanned directly from your screen. nates to help you locate planets, constel- current Blackberry devices and makes Card Star is compatible with the iPhone, lations and any other landmarks worth capturing contact information fast, easy iPod Touch, and iPad. noting in the night sky. Simply open the and hassle-free. » application, point it at the stars and you’re a regular Galileo. S P R I N G 2 0 10 » SCAN MAGAZINE 5
  • 8. WRITTEN BY Gray Chapman ILLUSTRATION BY      Brett Miotti 6 SCAN MAGAZINE » SPR I N G 2 0 10
  • 9. Jonathan Justice leans toward the glowing Wacom monitor, scrutinizing the movements of a small green dinosaur that follows his cursor. “It's a plesiosaur,” “ THE ABILITY TO PRODUCE A VARIETY OF DIFFERENT KINDS OF CONTENT, TO HAVE A CONVERSATION WITH EDITORS, DESIGNERS, ENGINEERS, PROGRAMMERS, AND PRODUCERS “ he explains. He watches the aquatic carnivore follow every flick of his wrist, maneuvering around a small yellow floating life preserver, and IS CRUCIAL. then sits back with a look of satisfaction. “I think I'll put a person in the — JASON PARKER, SOCIAL MEDIA MANAGER life preserver... maybe have him get eaten,” he muses. Justice, a third-year interactive design and game development student, specializes in game design — the more abstract facet of game development, where the designer conceptualizes the With a desire to work in the digital field also comes a requirement for project. The plesiosaur he's currently poring over is an exercise in flexibility. Justice, whose plesiosaur represents a departure from his Flash programming. “It's just another thing I want to be proficient conceptual game design track, recognizes this need for a “jack-of-all- in before I graduate,” explains Justice. “I'm happy to be a generalist.” trades” approach. “Thinking about different perspectives and know- ledge of how other people work is essential in this field,” he says. This This flexibility is arguably a requirement for anyone in digital me- concept of versatility was reinforced in a recent interview between dia, a field constantly shifting with every technological innovation. Parker and Scott Dadich, Creative Director for Wired magazine. When While difficult to define because of its constant metamorphosis, the asked what SCAD students need to know about forging careers in backbone of digital media is communication — specifically, digital the digital field, Dadich articulated the need for a designer's ability communication. As television channels are replaced by Hulu and to speak “multiple languages.” “A multidisciplinary approach is key,” best-selling novels show up on Kindle screens, traditional modes of asserted Dadich. “The ability to produce a variety of different kinds communication slough off their one-dimensional flatness in favor of of content, to have a conversation with editors, designers, engineers, interactivity and multimedia experiences. The fast-paced environment programmers and producers … the ability to speak in all those necessitates a “roll with the punches” attitude from its professionals. languages is crucial.” “What's digital media?” asks Jason Parker, social media manager With that in mind, students in SCAD's School of Film and Digital Media for SCAD. “Everything. Mostly we use it, though, to describe anything are not only learning to adapt to the digital evolution of their trade, we use a computer to do or see,” he says. “It's media created and but they're also taking the necessary steps to build a comprehen- consumed by digital means — so whether it's photos, video, text, sive skill set in order to enhance their versatility in the digital world. music, whatever, if it's created or consumed with the help of digital Chelsey Cline, a fourth-year animation student, recognizes the field's technology, it's 'digital media.'” constant state of flux. “Film and digital media are changing in order to be more adaptable to multiple outlets,” she remarks. “Now, it's not As communication is constantly reinventing itself in the digital media only the television or Internet, but mobile phones as well. With the realm, hundreds of students like Jonathan Justice are also bent over introduction of 3D television, I can only imagine where it will take computer screens, working to integrate technology and art. The world this industry.” of digital media is so broad that the career tracks are exponential. An animation student could become a character designer, working with Michael Cooke, a third-year television production student, says that Pixar to create the next "Nemo" or "Wall-E." A visual effects student the constant changes of the digital media field have made branching could specialize in those incredible Michael Bay-style explosions. out into multiple disciplines easier. “It’s becoming easier and easier to An interactive design and game development student could be the do everything yourself,” says Cooke, who concentrates on film produc- brains behind the next hot iPhone app. tion, but also works as a freelance digital photographer. “There are so S P R I N G 2 0 10 » SCAN MAGAZINE 7
  • 10. many user-friendly apps, software and tools to make your The seemingly limitless possibilities that a digital media own films without the need of a giant budget.” Jennifer student can enjoy is certainly a perk. Then, there is the Chandler, another fourth-year animation major, enjoys the prospect of employment; as the digital media world versatility that this field necessitates. “I try to dabble in a shifts and grows, so do its career opportunities. In 2008, lot of things,” she says. “One of the strengths of the anima- Forbes listed “Multimedia Artists and Animators” as one of tion program is that we learn everything from concept America's top 20 growing careers, at a 12 percent gain in to production. I like having the foundation to jump into jobs between 2007 and 2008. Digital media is an area that animation one day and storyboard the next because I’m is growing in spite of the recession, an advantage that never limited.” appeals to students. Cline cites the “many career options in the industry” as a benefit to choosing digital media as Matt Canei, a fourth-year interactive design and game a field of study, saying that eventually she would like to development student, describes digital media as “a work for a major animation studio and begin production constantly evolving field, due to technology's devel- on her own animated series. opment and rapid growth. It's always getting more complex and the envelope always pushed a little bit Digital media's fluidity is also conducive to overlap — further in hopes of innovating.” Though the possibilities meaning that animation students like Cline, for example, for specialization within the major are many, Canei have a myriad of opportunities within animation, but are concentrates on environment design — but, like not limited to careers within this major. “We find that Justice, Cline and Chandler, has developed a variety animation is a broad degree that also allows students to of other talents within game design. also explore the visual effects area, animation for games, motion media, and so on,” says Tina O'Hailey, associate Parker, who has worked in digital media for more than chair of animation. “ The entrepreneurial student will find 20 years, gives a professional perspective of his own that animation shows up in everything from cell phones malleable role within the digital media field as a story- to doctors' offices, even casinos.” O'Hailey has seen her teller, combining the written word with multimedia to students go on to work with industry giants such as Pixar, give information to readers. “It's just the means of telling Disney and Cartoon Network. Yet, she adds, the constant the story that's changed,” he says. “For me, I think it's transformations within the digital field make for an ever- essential to be as broad as possible, while choosing a adapting classroom. “Digital media itself and the tech- “ focus area. My focus is on visual media, delivered by niques we use continue to evolve as we continue to push means of the Web.” the desired look and functionality of our craft,” she says. “All things keep pushing and changing and that keeps the digital artists in a constant state of evolution.” DIGITAL MEDIA ITSELF AND THE Evolution, adaptation, fluctuation — whatever you call TECHNIQUES WE USE CONTINUE it, the realm of digital media is never static. This field demands agility and ingenuity from its professionals, TO EVOLVE AS WE CONTINUE TO but grants them in return the chance to be part of a field marked by perpetual innovation, where the way we PUSH THE DESIRED LOOK AND listen to a song or read a magazine can change and will FUNCTIONALITY OF OUR CRAFT. change at the drop of a hat. Assuming that students can prepare for such an unpredictable field seems fallacious, ALL THINGS KEEP PUSHING AND but SCAD's digital media students are doing exactly that: CHANGING AND THAT KEEPS THE DIGITAL ARTISTS IN A CONSTANT STATE OF EVOLUTION. — TINA O'HAILEY, ASSOCIATE CHAIR OF ANIMATION “ learning to create, innovate and ride the perpetually shifting tides where technology meets art. » 8 SCAN MAGAZINE » SPR I N G 2 0 10
  • 11. 20% to 50% off* the items you need now PIEDMONT PEACHTREE CROSSING 3330 Piedmont Road Suite 18 MON-FRI 9-8 SAT 10-7 SUN 11-6 404.237.6331 www.bindersart.com Shop with us and support the BINDERS Art Supply Scholarship Fund, which is awarded to a SCAD student. *DISCOUNTS ARE OFF MSRP AND RANGE FROM 10% TO 50% OFF. S P R I N G 2 0 10 » SCAN MAGAZINE 9
  • 12. ART & DESIGN GOES EAST A Preview of SCAD Hong Kong WRITTEN BY Matt Braddick Little more than a year ago, SCAD turned plenty of heads, announc- ing that the institution would be expanding again. SCAD would open an entirely new location in the bustling, historic port of Hong Kong. Now, the university is in the final stages of preparing for its first quarter in one of Asia’s largest metropolitan areas. Starting in September 2010, SCAD Hong Kong will open its doors to students and usher in a new era for American arts education. Being the first American college with a chance to open facilities in The People’s Republic of China adds a lot of pressure, so what can students expect? Photos courtesy of SCAD 10 SCAN MAGAZINE » SPR I N G 2 0 10
  • 13. SCAD Hong Kong’s goal is to place a specific focus on digital arts and media studies. Students wanting a first-class education in advertising, animation, illustration, interac- tive design and game development, graphic design, photography, motion media and visual effects will find state-of-the-art resources and experienced professors at this new location. The marriage of cutting-edge digital media education with an Asian environment makes perfect sense for the university. Given SCAD’s growing popularity among Asian students (China is the third most represent- ed nation at SCAD), growing facilities where transferring, and other details can see that can expect the “same environment with digital media is a fast growing enterprise Hong Kong is really just an extension of student organizations, student media, SCAD could lead to success for all parties involved. the SCAD they already attend. Classes in galleries, signature events, and community SCAD Atlanta Dean of Student Success Art Hong Kong are just as accessible as those in and corporate partnership opportunities.” Malloy notes that “the emerging technol- Savannah or Atlanta. Scholarships and loans Students at the new location will have ogy market is in Asia. It would give students are also available; any student aid can be the opportunity to form clubs, participate studying graphic design, visual effects, and used to pay for tuition and housing at SCAD in sports, and work on their own student more a chance to study in a vibrant city Hong Kong. newspaper and radio station. without paying any more [for tuition].” He points out that SCAD Hong Kong would be Yet, the college experience is more than just Also vital to the life and growth of a univer- a more familiar location for Asian students taking classes. Being a part of a university sity is the establishment of its own identity, who want to get their own SCAD education, means being involved in clubs and meeting and Rowan is confident Hong Kong will without having to deal with the expense of new people, going to special events and accomplish that. “Our vision for SCAD Hong traveling to the United States. enriching your educational experience with Kong is to make it the pre-eminent site for extracurricular activities. Will SCAD Hong the study of digital media in Asia, welcom- SCAD will do its best to provide a strong Kong have the student life opportunities ing a diversity of students from Asia and and lively student life, but what about the that other SCAD locations have? The answer throughout the world.” Rowan assured that city itself? Hong Kong has a history that is yes. Director of External Communications information on student housing and dining spans across centuries. Located in southern Elizabeth Rowan, who has been living in would be coming “very soon” and that China at the end of the Pearl River Delta, Hong Kong for several months preparing for students should stay tuned for official Hong Kong is a massive city, totaling close SCAD Hong Kong’s debut, says students details in the coming months. to eight million people. With such a large population, students will encounter people from all over the globe, not just from China. The city also has adapted some Western customs and views, while still maintaining “OUR VISION FOR SCAD HONG KONG IS TO MAKE IT THE PRE-EMINENT its vibrant Chinese identity. SITE FOR THE STUDY OF DIGITAL MEDIA IN ASIA, WELCOMING A This “best of both worlds” scenario gives DIVERSITY OF STUDENTS FROM ASIA AND THROUGHOUT THE WORLD.” the city a balance between local Chinese customs and culture and Western ideas.   - ELIZABETH ROWAN Students concerned about admission, S P R I N G 2 0 10 » SCAN MAGAZINE 11
  • 14. WITH ALMOST 50 DIFFERENT GALLERIES AND STUDIOS ACROSS THE CITY, STUDENTS INTERESTED IN A GALLERY HOP WON'T BE DISAPPOINTED. international film stars and directors. Many are synon- ymous with the Hong Kong film industry, including John Woo, Bruce Lee and Yuen Woo-Ping. Students Hong Kong’s openness to Western integration stems of motion media, visual effects and animation will be from its colonial history. The city and its outlying areas able to find many opportunities to work and grow as were a part of the British Empire from 1898 to 1997. artists. For interactive design and game development Therefore, the English language and lifestyle have majors, Hong Kong is hard at work establishing its become part of the culture. Though Chinese rule over place in the video game industry with businesses like Hong Kong returned in 1997, the British influence still M-Inverse, a new and burgeoning game design and survives. English-speaking students will likely have an programming company. easier time of communicating with the locals than one might think. While Cantonese is the main language Hong Kong’s large size affords many of the same spoken in the province, English is just as widespread amenities and attractions that one might find in any in Hong Kong. Furthermore, all SCAD Hong Kong other city in the world. Museums, extravagant hotels, classes will be taught in English. brilliant temples and plentiful parks are many of the worthwhile places students will be able to explore. Hong Kong’s location and community make the city With almost 50 different galleries and studios across a great place for a school devoted to teaching digital the city, students interested in a gallery hop won't be media art. The metropolis is bursting with opportuni- disappointed. Beyond the established and popular ties for students. Hong Kong is a major city for film Hong Kong Museum of Art, many lower-key galler- production in China, featuring not only popular action ies like Hanart TZ or the Kwai Fung Hin gallery offer a stars like Jackie Chan, but also many other major more intimate art experience. Rowan explained that 12 SCAN MAGAZINE » SPR I N G 2 0 10
  • 15. Hong Kong’s art scene has many opportunities Setting up shop in a city as bright and unique as for students, including a nearby art and design Hong Kong seems to be the right move for the bookstore called Page One, as well as the Jockey future of SCAD. What started as a small college in Club Creative Arts Center, which houses more than Savannah has now grown into a renowned univer- 50 artists in residence and an art supply store. sity with international ventures. Students in Hong Kong will not only continue to receive SCAD’s Hong Kong offers plenty of other special and top quality education, but also will acquire the exciting places to have fun when students are life-changing experience of studying and learning not busy with midterms and class projects. For in a city full of culture and opportunity. SCAD a real taste of Chinese culture, try a night out at Hong Kong is the next chapter in the university’s the Sunbeam Theater, which is devoted to the full and prosperous legacy, but the excitement is performance of various Cantonese operas, a dis- just beginning for the multitude of students tinct Chinese artform. Sports fans can check out destined to be the new generation of artists. » the Hong Kong Football Association for a rousing game of soccer. Shoppers can get their bargain- hunting fix browsing the different shops in the immensely popular Western Market, housed in a FOR MORE INFORMATION, VISIT: four-story restored building. Everything from silk to food to furniture to delicious cuisine is available WWW.SCAD.EDU/HONGKONG here and is an experience not to be missed. S P R I N G 2 0 10 » SCAN MAGAZINE 13
  • 16. AR 14 SCAN MAGAZINE » SPR I N G 2 0 10
  • 17. F SH F RWA A Glimpse into Styles of the Future pier H air e Na ie hell ax cept Mestre Mic ika M Con ifer Sha m nn y Kron Je an eron Britt odels n Cam nd M ee l o gn n Col ey Dam Desi e Dun Ash l né s Re pher ogra Mills Phot die ord S tylist n McC n Ma ey Smi th re Law Cas ers stant s s r eup ra Sow n Mak and t Assi illiam lpeppe o nto Shoo et W Cu Alex orah C n Mo ey - Beth D eb Car l
  • 18. osh &P yra mah fO sy o e ourt ss c Dre 16 SCAN MAGAZINE » SPR I N G 2 0 10
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  • 20. TECHNICAL DIFFICULTIES WRITTEN BY Allie Jemison  ILLUSTRATION BY  Arthur Ball “You are going the wrong way. When possible, make a U-turn. Recalculating, With my throbbing head and the honking of horns, I was ready to recalculating.” By the fifth recalculation, throw Nuvi out the window. Despite my irritation with my GPS Nuvi, my Garmin navigation device, had device, I was at least glad that paper maps were almost obsolete. I hated trying to drive while squinting my eyes to read the darn my head hurting. “Nuvi,” I yelled, “shut things. They say texting and driving is bad; try being a lost tourist. the heck up.” In the raspy voice I'd cho- As Nuvi continued to growl her orders, I began to wonder: if Nuvi sen for her, Nuvi barked her directions. or my phone died, what would I do? 18 SCAN MAGAZINE » SPR I N G 2 0 10
  • 21. “PEOPLE HAVE DECIDED THAT EFFICIENCY IS MORE IMPORTANT THAN SIMPLICITY. THEY WOULD RATHER BE ABLE TO DO SOMETHING IN FIVE SECONDS THAN SPEND A MINUTE DOING IT.” - CLIFF LUMMUS “ So often, society does not sit and think about how anyone used global scale." Thus, a senseless waiting game as to when society's to behave without technology. What would we do without the downfall should occur looms like a giant yellow caution sign. No availability of robotic surgery or the pacemaker? Where would we data was lost in Y2K, but new fears pop up all the time. be without the iPad or Skype's video conferencing? Brandon Marshall Todd, a graduate writing student with a love Society has ingrained in us that these technologies are everyday for tech-savvy ways, shares his thoughts on being held hostage necessities, causing us to take them for granted. Durrell Lyons, by touch-screen devices: “Technology has come full circle from a technology support analyst for SCAD, challenges this notion. George Orwell's “1984,” except we now willingly give our informa- He says, “[Word processors] have created such a novice manner tion online through credit cards, Facebook and other transactions to write a scholarly paper, one forgets the bare essentials for the and communications. On one hand, they are very instrumental English language.” Lyons' thinking goes along with many who tools, in terms of staying in contact with people. But, on the other wonder if computers really will take over the world one day or [hand], technology is replacing human contact. We don't com- cause society to lose vital knowledge. municate with each other the way we should and we don't keep up unless something out of the ordinary happens. I think we can Sydia Bell, fourth-year writing student, enthusiastically expresses use technology, but we shouldn't let it overwhelm our necessity her take on the technological world: “The question always seems for true interpersonal [relationships].” Ironically, society acts more to come down to whether technology is good or evil? Do the connected, but realistically, lacks true interaction. positives outweigh the negatives? Were we better [off ] before this entire technological boom? We are in control of our phones Graphic designer Cliff Lummus explains this paradox best: and MP3 players. It isn’t the other way around. Our need for “People have decided that efficiency is more important than simplicity sometimes overshadows common sense reality and, at simplicity. They would rather be able to do something in five times, it just makes more sense to grab a pen and piece of paper seconds than spend a minute doing it, even if that five second [instead of ] that touch screen or GPS system you have over there.” solution breaks down every other week and takes two hours to As students surround themselves by wireless routers, laptops, fix ... they still see that as a better answer than the old fashioned desktops, iPhones, Blackberries and a host of other technologi- by-hand way of doing everything.” The simple written letter, cally sound devices, Bell's train of thought is not hard to follow. which many waited so patiently for in the past, was a dynamic method of telling someone with words how much you really “Technology has made everyday life so convenient that the care. Now, we have chopped our words into text: “G2G! C U l8r!" fundamental mind is almost deceased,” Lyons continues. John Society has given way to the texting generation. Seabrook’s New Yorker article “Fragmentary Knowledge” identi- fies that “technology changes how we do things and what we There is no doubt that the computer has changed our lives. do, but it doesn’t change human nature; it amplifies it.” In other Evolving over time, these machines rule our world. With the words, adapting to technology improves our lifestyles, not hin- plastic surgery of the computer and the economic change in the ders them. Author Matthew Stein states in his book "When Tech- world, we've developed our technology to make life simple. Yet, nology Fails," "Ready or not, life as we know it is going to change we've forgotten how simplistic life can be — walking down the radically over the next decade. I doubt that we'll see technology street seems prehistoric in the age of cars and Segways. Even fail completely, but I'm certain that increasing environmental and turning the page of a book in this hyper-linked society seems political instabilities will create disruptions in the flow of electric- dated with the invention of the Kindle and iPad. We house every- ity, goods, and central services to huge numbers of people, and thing in cyber world and, at any given time, we could lose it all, that America will not be spared from societal disruptions on a returning to the era of actually doing everything ourselves. » S P R I N G 2 0 10 » SCAN MAGAZINE 19
  • 22. SHOWCASE JAGUAR MCGUIRE Animation Clint Donaldson, Jason Walling, Brent Mellecker, Andrea Sipl, Alberto Huang, Sandee Chamberlain, Alfredo Brown Jr., Dan Murdock, Adam White, Bobby Miller, Chelsey Cline, David Beach, Mario Biera, Shani Vargo, Miranda Bradley and associate chair of animation Tina O'Hailey ABOUT “Jaguar McGuire” is a 2D/3D hybrid film, born out of the group project animation course at SCAD Atlanta. The project began in the summer of 2009, with production stretching out over several quarters. More than thirty students have helped in the process; from animation to sound design, students from several majors pitched in to make the project happen. Under the supervision of producer/instructor Tina O'Hailey, students undertook the task of merging the mediums of 2D, or “traditional” animation, with CG imagery. The result is a seamless blend between the two styles. Director Clint Donaldson and Art Director Jason Walling co-wrote the story, which focuses on a high-flying stuntman grounded in a body cast after a stunt that went wrong. All he wants is peace and quiet; his cat, on the other hand, has something else in mind. » 20 SCAN MAGAZINE » SPR I N G 2 0 10
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  • 24. SHOWCASE MELISSA FENNELL M.A., Motion Media Design ARTIST STATEMENT I truly believe “the medium is the message” and only by understanding how to manipulate the medium can we further communicate the message. I am a creative individual who, for a long time, did not have the right medium to illustrate my skills. When I discovered broadcast design and cinematography, I fell in love. With motion graphics, I enjoy the conceptual visualization of what the piece is and how the visuals will communicate to the audience. I like to see the development, from the first stage to the final project, and all the changes made along the way. Cinematography gives me an outlet for what I see in my mind, from the way a shot is set up and executed to filming and post-production. Although there are trends in motion media that we all latch onto, reverting back to organic processes is important. I enjoy developing, building and filming graphics from raw materials like smoke, water and ink, then making adjustments in After Effects. By going back to the raw graphics, we learn and understand their movement and how we can manipulate them. Eventually, when we use only the digital plug-ins, we are able to mold them into more realistic materials. » 22 SCAN MAGAZINE » SPR I N G 2 0 10
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  • 26. SHOWCASE ANHEX Interactive Design and Game Development from left to right: Gable White (fourth-year), Lee Jones (fourth- year), Jonathan Justice (third-year), Daniel Plemmons (third-year), and John Garcia (fourth-year, not pictured) ARTIST STATEMENT In the design process of AnHex, we wanted to make a game with a few key design concepts. First, to make a game where the player pieces rely on one another to navigate, we looked toward symbiotic relationships between objects in the world. We mainly focused on viruses and cells and how one feeds or manipulates the other to gain what he desires. The second design concept was to make a game where each object has its own properties. Lastly, we wanted to make a game where the player has to think about his or her actions before they are implemented. Throughout the design process, we modified the play experience to achieve a balance between active and passive play. Keeping our target audience in mind, the pre-teen online gamer, we wanted to keep some level of casual gameplay. In order to stress that the player must think about their shots, we constricted the feature so that to get a higher score, the player must use the least amount of pulls and collisions to the walls. Working on the game was a lot of fun and a lot of hard work. Most of the time, the group stayed up late at night trying to get every aspect finished, so that the next person could implement their part. As for the group dynamic, we became a sort of family, hanging out with each other outside of the workplace, sharing good times, as well as getting on each other’s nerves. » 24 SCAN MAGAZINE » SPR I N G 2 0 10
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  • 28. WORLD TRENDS: WRITTEN BY Jennifer Mestre DESIGNED BY Xiaoyan Fan PHOTOS BY    Xiaoyan Fan AND    Dingkun Tang With a rich history, alluring landscapes and culture as abundant as its people, China has captivated Far East travelers for generations. From brightly-lit metropolises to quaint towns steeped in tradition, a multitude of adventures await. Yet, to truly experience the richness of China, one must veer off the beaten path and take in the varied sights across the states of this vast and diverse nation. » 26 SCAN MAGAZINE » SPR I N G 2 0 10
  • 29. A sparsely populated region, Xinjiang’s picturesque landscape lends itself to a unique gastronomic experience. Here, sheep are the meat of choice, while a wide variety of sweet fruits, such as Turpan grapes and Shanshan Hami melons, are enjoyed for their seductively sweet taste. NORTHWEST Home of the original Terracotta Warriors, the city of Xian is the oldest capital city in China. In order to fully appreciate Chinese culture, a visit to this historic region is a must. NORTHERN Traditional Chinese homes dot the small village of Zhouzhuang. A river weaves through the village, commonly used by locals as the main route for transportation. SOUTHERN The holy land of the Qinghai-Tibet state offers more than just monks and monasteries. Rich architecture adorns the lush, mountainous terrain, providing the curious traveler with a breathtaking sight worthy of a snapshot. QINGHAI-TIBET S P R I N G 2 0 10 » SCAN MAGAZINE 27
  • 30. FRAGMENTED REALITY WRITTEN BY Carlos Alarcon M.A., Visual Effects Ever since I was a child, I have been amazed When filmmaking was still in its infancy, visual effects innovators like George Méliès and Ray Harryhausen had one thing in mind: to shock and surprise by the astonishing images presented on film. the audience. Their mindset still resonates with visual effects artists today Historic events, giant monsters, evil cyborgs, and, without a doubt, has influenced my work. and futuristic spaceships created a question The basic workflow for the digital shots involved capturing the actors in front in my mind: How do they do that? of a green screen using a high definition camera, replacing the backgrounds, adding 3D elements, and color correcting the shots in the computer. This project gave me an opportunity to combine my interest in film with visual effects; for the filmed special effects, a thin piece of sugar glass (candy made to resemble glass) created the illusion of the actor breaking through a window. Finally, I edited the trailer and added music to complete the piece. » BEFORE 28 SCAN MAGAZINE » SPR I N G 2 0 10
  • 31. Savor a moment between classes at The Hub’s ESPRESSO BAR NOW FEATURING NEW HOURS Italian and French sodas Monday - Thursday: 9 a.m. to 5 p.m. Flavored coffees Friday and Saturday: SCADpuccino 9 a.m. to 1 p.m. Fresh-baked cookies Closed Sunday Pastries