1. Case study: Innovascuola
Giorgio Sironi (Nest Group)

2. Description
• Portal for fostering digital didactics
1)directory of digital contents
2)education material about technology
3)social network
• Target users: teachers and educators,
parents
• Main actors: Public school personnel,
Italian government

3. Description
• [Didactic] objectives
– Providing selected, categorized and human-
reviewed material
– Educating teachers about e-learning
– Connecting teachers and students in their
communities
• Business model
– public funding
– possible role of mediator in the digital content
market, or targeted advertising

4. Browsing the website:
homepage

5. Browsing the website:
homepage
• Targets to the three thematic areas
– Content
– Didactics (methodology)
– Social network
• Also minor, classic areas
– Dictionary
– Prizes
– Newsletter
– News

6. Browsing the website:
directory of contents

7. Browsing the website:
directory of contents
• Search-based
– Criteria
• Payment required
• Target students (age)
• Subject (math, arts...)
• Textual query
• Contains reviews for some of the
material
– Human selection can be activated as a
filter

8. Browsing the website:
didactics

9. Browsing the website:
didactics
• Dedicated to adults
• Different channels
– By target
• Professors
• Parents
– By topic
• Web 2.0
• Interviews
– By frequency of updating
• Newsletter
• Columns

10. Browsing the website:
social network

11. Browsing the website:
social network
• Profiles for professors
– Personal space and newsfeed
– Classical web tools: forum, chat, wiki
– Creation
• Communities (student census)
• Content
• Goal: connect professors and
experiences from different schools

12. Browsing the website:
syndication

13. Browsing the website:
syndication
• Feeds for the different channels
– Can be followed in an aggregator
– Can be filtered or mashed up in other
tools
• Public content
– Creative Commons license
– Distribution with attribution
– Non-commercial use, Share-alike
(derivative works must maintain the
same license)

14. Strengths & weaknesses
• Platform to improve the efficiency of
didactic material market
– Expand supply
– Makes supply and demand communicate
easily
– Gathers demand for electronic content
• Public-backed initiative, presenting
externalities
– Its goal is not to make money

15. Conclusions & take-aways
• A single platform as a point of
reference can improve the market for
digital content
• Social networks allows for the best
targeted advertising
• Educational activity for adults is not
to be ignored