Habit5 is a market research and marketing consulting firm that helps clients achieve an outstanding understanding of their customers and markets through qualitative and quantitative research. They work with a variety of clients from large national brands to local organizations to define brands, develop new products and services, reach new customer segments, and improve the customer experience.

1. © Habit5 2015
We make a habit
of turning customer insight
into profit for our clients.
Would you like to know more?

2. • We’re a market research and marketing consulting business
• We exist to help our clients achieve, and successfully act upon, an
Outstanding Understanding™ of their customers and their market
• We can devise and run all forms of quantitative or qualitative market
research, online or offline, and are proud to be accredited as a
company partner of the MRS
• We love working with clients of all shapes and sizes: nationally
(HSBC, Best Western, The Open University) regionally (Woodland
Trust, Oval Limited) and locally (Visit Lincoln, Bishop Grosseteste
University, Optima)
• We help clients: define their brand, develop and launch new
products or services, reach new markets or customer segments, plan
new communications campaigns, improve the customer experience
they offer– Would you like to know more?
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Habit5 in one minute
The Exec Summary

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Five things to know
about us…

4. At Habit5 we believe that
the brands that understand best,
demonstrate this understanding
by creating mutual value
and are in turn understood
by their customers,
will do best in their markets.
4

5. Habit5 is a market research and
marketing consultancy business
that exists to help our clients
achieve and act upon an
Outstanding Understanding™
of their customers and their
market.
5

6. We are proud to be accredited as
an MRS Company Partner, which
gives our clients the reassurance
that we will follow the high
professional standards laid down
in the MRS Code of Conduct.
6

7. We love working with
clients, of all shapes and
sizes, who want to make
a step change in how
they understand and
interact with their
customers, or have a
compelling business
issue that enhanced
customer understanding
would help solve.
7

8. We keep our costs down by
maintaining a highly flexible
resource base and locating
away from major conurbations.
But we are very well connected.
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Five things we know…

10. We believe the brands that understand
best, demonstrate this understanding and
are in turn understood by their customers,
will do best in their markets.
Humans have a deep
seated desire to be
understood, it is a key
part of the social
construction of the
self.
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Find out more at: http://www.scoop.it/t/human-understanding

11. Brands need to be
very well understood
by their customers in
order to lead their
markets.
Simon Sinek – Start with why
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12. Feeling well understood is a stronger
predictor of loyalty than customer
satisfaction or Net Promoter Score (NPS).
12

13. Creating mutual value sustains customer
relationships, not doing so undermines them. 13

14. There is a growing
imperative on brands
and businesses to
demonstrate
understanding and
deliver value, based
upon the data they
hold on people.
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Some ways in which
we could help you…

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Customer… Research Ideas Consulting
Behaviour
Attitudes
Motivations
Understanding
Experience
Lifecycle
Segmentation
Satisfaction
Recommendation
Attachment
Perceptions
We can deliver specific expertise and apply
it to enhance understanding on multiple
dimensions or combine our capabilities to
comprehensively address a single objective.

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RESEARCH
THAT MAKES A DIFFERENCE
What would you like to understand better about your
customers? What would give you an edge? What would
unlock more value? Ignorance is never bliss.
• Brand management
• Communications development
• Competitive intelligence
• Concept testing
• Customer behaviour
• Customer usage & attitudes
• Customer satisfaction
• Employee engagement
• Journey mapping
• NPD
• Pricing
• Product testing

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WE GET ALL OF THE
RIGHT INGREDIENTS TOGETHER
The best research end
results, come from bringing
all of the right ingredients
together, at the right time in
the right place.
We don’t pre-judge things or
force fit a project into any
house style.

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Here are just a few examples of some recent projects to give you some idea
of how diverse our work is:
• Membership product definition for families & children on behalf of the
Woodland Trust
• Customer & Owner Persona creation for Sykes Cottages
• Online game development research with under 10s for UEFA and the
World Heart Federation
• Research with mature students along the central belt of Scotland for The
Open University
• Brand Health research amongst 1,000 UK gardeners
• An eye-tracked usability research study on a prototype web tool for HSBC
WE HAVE CONDUCTED A WIDE
VARIETY OF RESEARCH PROJECTS

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IDEAS
MOVING FAST FROM MIND TO MARKET
We help our clients move fast and confidently from
‘mind to market’ and specialise in service innovation
and customer experience enhancements.
We work with clients to:-
• Identify important unmet or poorly met customer
needs
• Run workshops, brainstorms and co-creation
sessions to find commercially rewarding ways to
meet these needs
• Conduct research into the very best ideas to hone
and refine them
• Design and structure robust test marketing
• Originate winning launch strategies for the brand
and its marketing

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WORKSHOPS THAT REALLY WORK
Getting people, teams and colleagues to be creative
and imaginative at a given time and place can be very
challenging. We can bring new moderation techniques,
fresh stimulus and energy to brainstorms, co-creation
sessions and workshops.
• Brand Direction
• Brand Positioning
• Brand Proposition
• Customer Segment Profiling
• Campaign Ideas
• Business Processes
• Customer Journey
• Market innovation
• Scenario Planning
• Test Design

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CONSULTING
WORKING FROM INSIGHT2IMPACT
What
We can provide highly experienced and
flexible consulting expertise founded
upon years spent working within and
with market leading businesses.
We are used to working on site, as an
integrated part of a client’s project
team. We don’t shy away from getting
our hands dirty and love seeing things
through.

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Our consulting projects include:-
• Re-engineering the design of digital marketing processes for a top five
global Pharma brand
• Acting as Strategic Lead for a major European bank, seeking to enter
the UK SME market
• Working with The Open University to define an enterprise-wide approach to the
development of Communications Strategies
• Leading an engagement to segment the Holiday Inn Express hotel estate, evaluating
customer need states then understanding how occupancy could be optimised by
delivering compelling propositions in to the market for each segment
WE HAVE SUCCESSFULLY COMPLETED
MANY CONSULTING ENGAGEMENTS
• Working with HSBC to devise, develop and deploy the first
customer needs driven directory to a bank’s commercial
products and services in the UK
• Acting as mentor to three project teams tasked with
making recommendations on longstanding business
challenges for a leading global payments brand

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DO GET IN TOUCH.
David Jones
Managing Director
T. +44 (0) 1522 519388
M. +44 (0) 7702 596260
david.jones@habit5.co.uk
www.habit5.co.uk
Main office:
Habit5
Unit S15
Sparkhouse
Ropewalk
Lincoln
LN6 7DQ
Registered address:
Habit5 Limited
Mexborough House
Main Street
Burton
Lincoln
LN1 2RD