How to generate powerful ideas, pitching it, and make it innovative.

1. Ideation
Is “idea” a complex item?

2. What’s ideation?
• Ideation simply means generating ideas.
• The basics of generating ideas is the same in
many fields.
• Idea in business means that something
distinctive will take place in the world.
• The more idea is brilliant and attractive, the
more users use it.
• Notice that many people don’t like change,
and fear about it, it’s an exhausting battle to
pitch an idea and attract users to it.

3. Here we are at a critical problem!!
• How can I generate an idea that gets heard!

5. 1. Know your audience
• Know two things about your audience:
1. They are busy.
2. They are a lot of ideas on the same topic, and
most of them are bad or traditional.
• As a result …
– They want to listen to a great idea more than
you might think.

6. 2. Consider your idea in its simplest form.
3. Don’t re-invite the wheel.
– Note that it don’t mean that any applied idea
isn’t applicable again, but it means that you
should put your touch in the application.
4. Prepare yourself not your idea.
– Choose the most fit time.
5. Don’t deceive the audiences.
– Simply you’ll lose your credibility, and on the
other hand you won’t get any benifit.

7. 6. Define the scope of the idea.
– The bigger container contains more.
– How can I asses the scope of my idea?
1. The more features and functions the idea consists of, the
bigger it’s.
2. Different targeted audiences lead to a wider idea.
3. Allot of services your idea offers means that your idea is
bigger.
7. Offer an idea which audiences in a miss dead to.
– Your idea should add a value to the audience, and
not only a value, but also add a value which they
need.

8. Idea
pitching

9. Strategies for making a great idea pitch
1. One-word pitch: Birell!
2. The question pitch
– Don’t use this technique with all ideas, use it
only when you guarantee that your audiences
are agree with you, but you need a stronger way
to let them tied with your idea.
3. The-rhyming pitch.
4. The subject-line pitch: In only one sentence.
5. Twitter pitch.
6. The Pixar pitch.

10. Steps for making a perfect pitch
1. Less is always more.
2. Never hypothesize. Execute , execute,
execute.
3. Leave the hockey sticks on the ice.
4. Learn to leave discount stores “Being cheep”.
5. Rome wasn’t built in a day. Your business
won’t be either.
6. Choose not to be the smartest person in the
room: Know what you know, and what you
don’t know, and who know what you don’t.

11. Innovation

12. Difference
between innovation and creativity
• Creativity:
– Creativity refers to the ability to come up with
new ideas, and the ability to think widely.
• Innovation:
– Whereas innovation is the ability to make creative
ideas turn into reality so as to achieve successful
performance.
• Quiz “How creative are you”.

13. The phases of technological change
• What’s the link between the technology and
ideas!!
• Invention = ideation.
• Innovation
• Diffusion.

14. Diffusion of innovation
• Technology S-Curve.
• Simple S-Curve.

15. Diffusion of innovation cont. …
• Accumulated S-Curve.

16. Technology innovation cycles

17. Thank You 
• Phone : 01009851986
• Mail:
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