Driving Behavioral Change for Information Management through Data-Driven Gree...
FEMA Social Media Training
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FEMA Social Media
Training: Beginner Course
What is Social Media and How Can I Use It?
DHS FEMA
Office of External Affairs
January 25, 2011
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Today’s Objectives
At the completion of the course, participants
will be able to:
Define social media and Web 2.0, and provide examples of
existing tools for each
Recognize examples of how social media and Web 2.0 tools
can be used in supporting FEMA’s mission
Describe the agency’s general policy on using social media and
Web 2.0 tools
Identify appropriate social media and Web 2.0 tools based on
goals and objectives of work tasks
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So What are we Talking About?
The Good, the Bad and The Ugly
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The Evolution of the Web
Website used to be developed by
trained programs using web
development software
Now, a website can be made by
virtually anyone with a computer
and internet access
This is called Web 2.0, which
means web-based “applications
that facilitate interactive
systemic biases, interoperability,
user-centered design, and
developing the World Wide Web”
– http://en.wikipedia.org/wiki/
Web_2.0
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Example of Then and Now
Web 1.0
Web 2.0
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Web 2.0 in Action
User-generated content Collaboration
Wikis “Web as platform”
Blogs
Web 2.0 Open APIs
Social networks
Software as a Service (SaaS)
RSS Feeds
Folksonomies Mashups
Podcasts
Ajax
“Architecture of participation”
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What is Social Media?
Social media is a blending of
technology and social interaction for
the co-creation of value -
http://en.wikipedia.org/wiki/Social_media
– Allows for user-generated content
(pictures, videos, commenting, etc.)
– Brings common ideas and people together
virtually
– Creates community-driven
communications
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History of Social Media
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Why is Social Media Important?
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Examples of Social Media
Facebook
Twitter
SharePoint
MySpace
Youtube
Too many to list, so…
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Facebook
Update Status
Update Location
Set Up events
And much more…
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Twitter
Can send a “tweet”; i.e. a
message to your network
Can incorporate this media
with others such as
Facebook
Can receive “tweets” via
phone texting
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You Tube
Can post video with important messages or information
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Who Is Using Social Media:
Government
Every Department, Every Agency
Open Government Directive
Public/External Affairs
Citizen Engagement
Policy Development
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Who Is Using Social Media:
Emergency Management
Federal, State and Local
Primarily as mechanism to communicate with public
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Social Media’s Impact on
Communications
Constant Communication
Interaction and Rankings
Information Distribution is Distributed
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Social Media Basics: Interaction, Sharing
and Privacy
http://www.myfoxdc.com/dpp/news/users-checking-in-with-gps-based-social-media-111610
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Government Social Media
Guidelines
Government mindset shift: Social Media is an ideal
way to communicate with stakeholders
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FEMA Social Media: SharePoint
Used to share files
Can use to assign tasking
and manage projects
Can integrate workspaces,
such as Excel spreads sheets
from various computers
Can hold discussion via a
message board
And much more…
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FEMA Social Media: Facebook
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FEMA Social Media: Twitter
Lots
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FEMA Social Media: YouTube
Short
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FEMA Social Media: Mobile
Engage stakeholders
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Social Media in Your Life: Do’s and Don’ts
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Do…
Be a good citizen
– Courtesy is not dead
– Listen and communicate
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Do Not…
Respond to discussions about FEMA
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Wrap-Up
Key Take-Aways
– Social Media is here to stay as a primary method of
communication
– Engaging stakeholders through Social Media is critical to
the success of FEMA
– Staff should understand every communication mechanism
they use publically and privately can impact the view of
FEMA by stakeholders
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Thank You!
Questions, Comments and Smart
Remarks
– http://www.govloop.com/group/fema
– FEMA External Affairs
– Jean-Paul Boucher
jpboucher@corneralliance.com
http://www.linkedin.com/in/jpboucher
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