Workshop at jTEL summer school on Technology Enhanced Learning 2014
Authors:
Maria Perifanou http://www.slideshare.net/mariaperif/
Mikhail Fominykh http://www.slideshare.net/mfominykh/
Ana Loureiro http://www.slideshare.net/accloureiro/
Abstract:
The workshop is targeted for students interested in getting to learn about the basic principles of sharing research and the strategies and tools for that. Several ways of sharing and presenting research will be presented to illustrate the basic principles and the variety of the forms. Then, the strategies for using social media and content curation for enhancing research will be presented. The workshop will also include several practical activities.
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Workshop key actions to support and share your TEL research
1. From theory to practice
Mikhail Fominykh
Norwegian University of
Science & Technology, NO
Maria Perifanou
University of Athens GR
Ana Loureiro
Polytechnic of Santarém, PT
6. Outline
I. Why sharing research?
Lecture: overview and motivation
I. Why building a dissemination strategy?
Discussion: tools for dissemination and
curation of research
III. Hands on
Option A Option B
6
7. I. Why sharing research?
Lecture: overview and motivation
7
26. providing a channel for
the public communication
of your research;
bridging disciplinary
boundaries;
engaging in knowledge
exchange with industry &
policy makers etc.
27. In order to achieve
successfully your
goals it is important
to know …
which Web 2.0 tools
you will choose for
each purpose
in which way &
to what extend you
will use them
32. A web strategy is
“ the foundation for delivering results on your
web initiatives. It determines what you are
measuring, providing a road map to drive
your results. As you analyze your metrics,
you can then adjust the strategy to better
target your audiences or better reach your
goals”’.
FiveQ: http://www.fiveq.com/services/web-strategy/
33. An effective web strategy & the
right choice of Internet
technologies can help you
achieve:
Better dissemination &
Visibility of your PhD research outcomes
Tip! Flexibility is a key characteristic
of a sufficient web strategy.
34. Question to discuss
Q3: What steps to follow in order to
design your online communication
action plan?
35. Basic components of your online
communication action plan:
The goals state your research desired & point (disseminate
my final PhD research results)
The strategy is the plan of action to achieve the goal (Search
for research SNs, create a wikispace with description of
chapters, references, innovation points, asking feedback)
A target is a specific value assigned to the goal (PhD
dissemination in language teacher community)
The tactic is the means by which the strategy is carried out
(Use basic Web 2.0 tools in combination…)
The resources/tools (a pbwiki, LinkedIn, FB etc)
The timeline (i.e. once a week for x months)
The monitoring & measurement mechanisms (Check page
views of your wiki, LinkedIn Trends etc.)
39. Key factors for successful
integration of your networks
Link between your website & your profiles/groups on SNS.
Display on your research home page your social media
through icons & links.
Create bridges between your social media tools:
1. Webpage-Blog
2. One in one: monitor all your social media applications from a
single platform
3. RSS “Really Simple Syndication” feeds from blog to website
4. Use third party tools like “AddThis 3.0” (sharing buttons)
5. Blog/website to LinkedIn (LinkedIn badge)
6. Twitter to Website/blog
40. Hootsuite & Tweetdeck
Allow the creation of columns displaying specific content that is of
particular interest to you. For example, for monitoring a Twitter account,
some of the most usual columns for filtering information are about
retweets, mentions, new followers, hashtags (keywords).
Allow the setting-up of e-mail notifications on a special reaction (new
followers, retweets, likes, etc.).
Allow scheduling of updates: this very important feature allows you to
dedicate time in your social media watch, without being present during
the whole day. Scheduling updates helps you distribute your information
over several hours so that, even if you spend little time, all your
messages are not sent in one batch but are spread throughout the day.
If the time of day your message reaches most of your audience is
important to you, then the next point may be of interest.
SocialBro
It is another useful social media tool that allows you to identify the best
time to communicate with your target audience. Based on algorithms
that track the influence of your information bites, SocialBro helps you to
spot the time and day when the reach of your information is optimal.
41. Q6: How to measure the digital
impact of your PhD research ?
Questions to discuss
42. Basic questions to answer:
Have you chosen:
your metrics goals?
which basic data to analyze?
what to do after the collection of your
data?
the appropriate social monitoring tools?
(examples: LinkedIn, Facebook, and Klout)
43. Useful links (1)
Research/Web 2.0
Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for Guidance
Studies:
http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researc
Web and social media strategies
Humbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog:
http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/
The Marketing Savant Group:
http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf
Google Analytics
Meyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford.
http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics
Projects
WEB2LLP: http://www.web2llp.eu/
MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project
44. Useful links (2)
Planning your social media presence
Hengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital
Footprint:
http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2.0_1_jh89.pdf
Mainstream social media
aPLaNet project resources (Autonomous Personal Learning Networks for Language
Teachers). Freely accessible step-by-step guides on how to configure & use a big variety
of social networking tools: http://www.aplanet-project.eu/Resources.htm/
Social Media video tutorials, Common Craft;
http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-cc_video_quicktab
Google Analytic Working with social editors
Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick
Sprout.
http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/
45. Useful links (3)
Integrating networks
How to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube,
NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M
Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/02/linking-blogs-and-websites.html
Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html
Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog:
http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/
Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your
Web Site?: Social Technology Review Blog;
http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and-
how-canthey-improve-your-web-site
46. Useful links (4)
Social media monitoring tools
Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite
Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools
47. Useful links (5)
Social media monitoring tools
Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.
http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools
51. Groups of 4/5
Group task: design your web
strategy plan in order to
disseminate your PhD research
outcomes in the most efficient &
creative way (30 min)
Prepare your presentation using
any tool you want (15 min) &
publish it on
https://www.facebook.com/grou
ps/TELresearch.support/
Vote the group of your choice (5
Hands on A
52. Groups of 4/5
Group task: explore tools & find
ways to use them in order to
prepare and publish your
research presentations to our FB
group (30 min)
https://www.facebook.com/grou
ps/TELresearch.support/
Prepare a presentation using any
tool you want (15 min)
Vote the group of your choice (5
min)
Hands on B
53. What did you learn today??
Tweet your comments #jtelss14
or leave your comment at the jtelss14
FB group in order to evaluate this
learning experience.