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Open The Box
An Agile Marketing Platform
For Smart Home services
François Bodet

30 Octobre 2013
An Agile Marketing Platform For Smart Home services
Increase success numbers
To increase our chances to find a successful
way is to multiply the commercial experiments

Team  1

Archer  1

Archer  2
Archer  3

Team  2

Archer  4

Archer  1
Archer  2
An Agile Marketing Platform For Smart Home services
Cheaper & Shorter TTM for Commercial Experiments
Ease the experimentations establishments for marketing
teams.
Experimental targets :
- Cheaper for our companies
- Cheaper for our beta customers
- A faster time to market
- Less constraints

To aim that, we want
An Agile Marketing Platform For Smart Home services
A partner based ecosystem
lay on legitimates partners and that share the
« Innovation Factory » approach
The  Home  Experience

A  large  range  of  accessories

Other Technologies
Home  Interface
(from Ijenko Interface)

Zigbee Objects

BBox Sensation
An Agile Marketing Platform For Smart Home services
Incremental processes
optimized work method, adapted to the market target

Smaller Incremental steps &  
smaller marketing  needs

Short  range  goals

Product  Industrialisation

Commercial  Experiments
An Agile Marketing Platform For Smart Home services
Also needed

mutualised software foundations at differents levels
(embeded & cloud) to minimise the developments
maintain a collaborative services catalogue
(revenu sharing)
robust & secure embeded platform for home
« disconnected » services
An Agile Marketing Platform For Smart Home services
Why OpenTheBox

A collaborative project in France
Orange,  Bouygues  Telecom,  Delta  Dore,  Sagemcom,  Sogeti High  
Tech,  IS2T,  ST  SA,  ST  Rousset SAS,  LIG
The project ambition
Create and Integrate a standardizable execution
environment
Create a dynamic market of applications with Home players
Publish, standardize a model and a set of APIs to industrial
alliances and standardization organizations
An Agile Marketing Platform For Smart Home services
Our choice for MicroEJ

Java OSGi :
- to optimize development costs
- software foundation deployed once to reduce service
develoment to its minimum
- important community
- ease of deployment
- no need to burn a whole image
An Agile Marketing Platform For Smart Home services
Our first Smart Home partner reference

A three Partners set up
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Open The Box - Fred Rivard, Francois Bodet