Most bank and credit union digital offerings are shamefully inconsistent with the physical branch experience. Join this session to learn what you're doing wrong and how to fix it.

1. Welcome!
We’ll start soon. While
you’re waiting, download
our most popular report:
The Future of Account Opening
How mobile technology, user experience
design, and changing consumer
preferences will transform the way banks
and credit unions open accounts
http://bit.ly/FutureAccountOpening

2. Seven Sins You Commit Online —
But Would Never in the Branch

3. Laurie McLachlan
VP of Marketing
Bottomline Technologies
Michelle Brown
Director of Marketing
ZAG Interactive

4. •
•
•
•
•

7. Featu
res

8. •
•
•
•
•

12. INACCESSABILITY
1

15. •
–
–
•
–
–
–
•
–
–
–

16. COMPLEXITY
2

18. •
•
•
•
•
•

19. Source:
Change Sciences

20. •
•
•
•
•
•

21. ABSENCE
3

23. •
•
•
•

24. DIFFICULTY
4

26. •
•
•
•

27. BAIT & SWITCH
5

29. •
•
•

30. REPETITION
6

32. •
•
•
•

33. NEGLECT
7

34. Leaving an interested prospect in
the middle of a conversation

35. •
•
•
•

36. Questions and Free Resources
Contact Andera
AnderaProductInfo@bottomline.com
Contact ZAG Interactive
Sales@zaginteractive.com