This is a QR code. It is checkered box that looks similar to this.
Here’s how it works…Scanned and then links user to a website from their smartphones.
So what? Why should you care about the technology?
For years, marketers saying this is the year for mobile in advertising. Thanks to the rapid adoption of smartphones, we’re there.
Located on the product tag, the QR code sends users to the product on Best Buy’s website, enabling customers to see product reviews and information.
Located on NYC subways, this QR code prompts users to enter JetBlue’s winter giveaway when scanned. The QR code is located in the left hand corner of larger code.
Located on NYC billboards, the QR code takes users to an exclusive 40-second Calvin Klein commercial, which can be shared by viewers on their social networks after watching.
On his show, Jimmy Fallon used a QR code to promote the band “Odd Future,” whose website and videos open when users scan the code.
Placed next to featured clothing in Esquire Magazine, these QR codes open to a page where customers can view and purchase the item.
Appearing on Nike storefronts in Belgium, these QR codes allow the user to “Like” Nike’s running challenges on Facebook.
MGH developed a holiday campaign for Smyth Jewelers in which they released one deal per day for 15 days, available exclusively to customers who scanned a QR code that appeared on the store building.
So what? Why should you care about the technology?
So what? Why should you care about the technology?
Probably the most important question you could ask.
Add a unique identifier to the end of your URL. If you’re pointing to an external site, do a re-direct.
Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
Whilesmartphone ownership and use is on the rise, make sure you have options for those who aren’t there yet.
Important if pushing to an external site - no control
Important if pushing to an external site - no control
Important if pushing to an external site - no control
You know your customers better than anyone. If you don’t think they’ll care about the QR codes, just wait and save that real estate for something else.
