This lecture was presented to the Stanford School of Medicine Office of Faculty Development and Diversity on November 4, 2022. The session reviewed the use of social media to promote (1) your career, (2) JEDI (Justice Equity Diversity Inclusion), and (3) Well-being. There was a focus on building one's platform and online brand, how to contribute scientific content on social media platforms, and a deep dive into the strategic use of Twitter for JEDI and Well-being.

1. Using Social Media to Promote
Your Career, JEDI, and Well-being
Al’ai Alvarez, MD
Clinical Associate Professor
Director of Well-being
Department of Emergency Medicine
Stanford University
Michael A. Gisondi, MD
Associate Professor
Vice Chair of Education
Department of Emergency Medicine
Stanford University

2. @alvarezzzy
@MikeGisondi
Presented to:
Stanford Office of Faculty Development and Diversity, November 4, 2022
Al’ai Alvarez has no pertinent disclosures to report, financial or otherwise.
Michael Gisondi has no pertinent disclosures to report, financial or otherwise.

4. Objectives
Engaged attendees will be able to:
1. List the benefits of using social media
to advance their professional careers
2. Select social media platforms to
promote their academic work
3. Describe how social media can
advance justice, equity, diversity,
and inclusion (JEDI)

5. Mike’s
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Promote Your Brand
3. How to Choose the Right Social Media
4. How to Contribute Content

6. “From Twitter to Tenure”
Michelle Lin, MD (Stanford SOM ‘98) - May 2014

7. Stanford
Introductory
Seminars

9. A Stanford Conference on Social Media and COVID-19 Misinformation

13. PLATFORM

15. National Reputation = Promotion

16. Platform = Promotion

17. Success in
Business =
Compelling
Product
+
Meaningful
Platform

19. Academic
Promotion =
Compelling
Scholarship
+
Dissemination of
Expertise
Success in
Business =
Compelling
Product
+
Meaningful
Platform
Platform Matters

20. https://www.animateyour.science/post/visible-or-vanish

22. 3 Tips: to Build Your Platform
Consistent
Professional
Brand
Produce
Relevant
Content
Correct
Social Media
Platform

23. Product
.65¢
Brand
$2.65
The power of strong BRANDS

24. “
”
“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos, founder of Amazon

25. Tip 1:
Consistent
Professional
Brand
“My research improves
patient care by
developing the most
effective ways to train
physicians.”

29. Stay on Brand

30. Digital Brand
Confession
I Broke My
Branding Rules
in 2020

31. NEVER:
Post About
Patients
Digital Brand Pitfall

32. Tip 2:
Select the
Correct Social
Media Platform

33. These are simply tools.
Choose the right tool for the job.

36. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.

37. http://www.momthisishowtwitterworks.com/

38. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.
5. Compose your first tweet. #myfirsttweet
6. Follow 10 other medical professionals.
7. Post clinical pearls and your thoughts on research publications.
8. Never post about a patient.

39. Tip 3:
Contribute
Content

41. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

42. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

49. Contribute Content: Three Golden Rules
Daily
Posts
Curate
Content
Give
Take

51. Who to Follow?
Hashtags:
#MedTwitter
#HMIChat
#MedEdChat
#AcademicTwitter
Users:
@StanfordMed
@StanfordMedOFDD

53. Platforms

54. Twitter

55. #PrecisionLurking

56. The first
tweet…

57. The basics…
Type something..
(280-character limit)

58. Tagging
and
#Hashtags

59. “@StanfordMedOFDD #JEDI”

60. Adding a
photo or 2
(4 max) =
up to 10
tags

61. Tag people in the
audience,
speakers, co-
authors, relevant
experts…

62. That’s it.
Breathe in.
Exhale.
Move on.
(#selfcompassion)

63. 63
https://analytics.twitter.com/

64. 64
https://analytics.twitter.com/

65. 65 https://analytics.twitter.com/

66. 66

67. https://analytics.twitter.com/

69. http://bit.ly/3Dw6r6S

70. #JEDI
education

71. #JEDI
advocacy

72. #JEDI
amplifier/
sponsorship

73. #JEDI and
Managing
misinformation
73

76. #YouAreNotALone
#doctorsarehumanstoo

78. “I don’t do
social
media”

80. self-kindness
mindfulness
common
humanity

81. 81

82. https://www.google.com/alerts

83. 83

84. 84

85. “I’m going
to get in
trouble.”

86. “I can’t be
bothered.
It’s too much
work.”

87. “What if
they take
my ideas?”

88. “I don’t want
people to
harass me for
what I post.”

89. …except when shared
in social media.
What happens in Vegas, stays in Vegas…

90. 90

91. Be an ally: amplify
91
Tag people
QR code
#hashtags
+Picture

92. 92
Help with #FOMO

93. Choose kindness.
#selfcompassion
Report.
https://onlineharassment-internal.stanford.edu/

94. 94

95. Social Media and Me:
How #SoMe can promote work, JEDI,
and well-being
Harnessing #SoMe as an academician
@alvarezzzy
@MikeGisondi