Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.

1. GAMIFICATION4BANKING
How to Use the True Human
Nature
to Drive the Next Generation
Banking
Consult Blue

2. PEOPLE LIKE TO PLAY AND
HAVE FUN
The True Nature of People

3. THE TRUE DIMENSION OF THE
PHENOMENON
Games industry: $66 billion
worldwide (DFC 2011)
Online sales to surpass retail in
2013
Virtual goods: $7.3 billion
globally (In-Stat 2010),
44% of US/UK adults have played
a mobile game in the last month
PopCap/Information Solutions)
97% of kids 12-17 play
videogames
The average game player is 30
years old
37% are older than 35
47% percent of all game players
are women

4. PEOPLE ARE
SUPERHEROES IN THE
VIRTUAL SPACE
What if people would
spend the same energy in
solving real life
challenges?

5. WHAT IS GAMIFICATION? A door to the World of
tomorrow

6. GAMIFICATION
Prof. Kevin Werbach
Wharton University of
Pennsylvania, USA
Gamification Expert
Author of “For the Win”

7. WHAT USE FOR GAMIFICATION?
• External
– Marketing
– Sales
– Customer engagement
• Internal
– HR
– Productivity enhancement
– Crowdsourcing
• Behavior change
– Health and wellness
– Sustainability
– Personal finance

8. THE PURPOSE IS TO
CHANGE HABITS AND
CREATE BEHAVIORS
What Gamification is about

9. WHY USE GAMIFICATION?
Because it works
Because we need it
Because fits with human
behavior

10. GAMIFICATION TODAY
Leading banks worldwide
engage in gamification:
Bank of America
City Singapore
ODBC Bank of Singapore –
Playmoolah
CIMB Malaysia Youth Savers
Absa Bank League of Champions
Facebook Game
Commonwealth Bank of Australia
Investorville
All major brands invest in
gamification: Coca Cola, Nike,
Puma, Microsoft, Google, The
Economist, etc.

11. EXAMPLES How Gamification could
help you achieve your
business objectives

12. IMAGINE THAT…
Your customers would keep their
contact details up to date for the
bank;
Would offer you valuable
marketing information for free:
 Spending and investment plans
 Likes & dislikes
Demographic details
Your customers would invest
time to financially educate
themselves
Your customers would favor
self-service

13. IMAGINE THAT…
Your customers would
recommend the bank to their
peers and family
Your customers would actually
pay attention to your marketing
campaigns
Your customers would use social
media to spread your marketing
messages
Your customers would sell for
you

14. HOW TO GAMIFY? Progression

15. 6 STEPS TO SUCCESS
Obiectives
Target
behaviors
Players Dynamics Fun Tools

16. SERVICES
1. Gamification concepts aligned
with customer’s business
objectives
2. Development of gamified
software applications
3. Consulting services

17. CONSULT BLUE