Michael Hanley
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Personal Information
Organización/Lugar de trabajo
Indianapolis United States
Ocupación
Director, Institute for Mobile Media Research
Sector
Education
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Michael Hanley is an Associate Professor of Advertising in the Department of Journalism at Ball State University at Muncie. He teaches mobile marketing, advertising, branding, media planning and buying, and mass media research.
His personal research focus is mobile marketing and advertising. He is recognized as one of the leading academic mobile marketing researchers in the U.S.
His accomplishments include:
Editor-in-Chief of the International Journal of Mobile Marketing
Co-Chair of the Mobile Marketing Association’s Academic Outreach Committee
Co-Recipient of the Mobile Marketing Association’s 2007 Award for Overall Excellence
Author of a book, and several book ch...
Etiquetas
mobile application development
mobile
academia
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